University of Colorado Online Master of Science in Marketing

The online master of science in marketing (OMSM) degree from the University of Colorado Boulder prepares students for a career in a global market. This 41-credit, fully online degree provides you with the opportunity to earn a degree while continuing to work, care for your children, or travel with your family. The OMSM program is designed to provide an in-demand skill set that marketing departments can use in a global environment. With the increasing globalization of markets and businesses, this master’s degree provides you with the competitive edge you need to succeed in a changing world.

Degree Name

The University of Colorado online division awards several degrees and diplomas online, and the marketing department specifically offers the OMSM degree. Earning a master’s degree from one of the most prestigious universities in the country is a testament to the high quality of the program. When you achieve a master’s degree, you often are not only providing yourself with valuable job skills, but you are also demonstrating your intellectual capacity to employers and graduate schools.


The University of Colorado offers several distinctive curriculum options for the online degree in marketing. You can pursue a Certificate in Digital Marketing, which equips you with the basic tools of marketing and analytics in a digital environment. This certificate is ideal for individuals who are already working in a digital marketing capacity but wish to further develop their skill set or for those who are pursuing a career in digital marketing and want to add this specialization to their portfolio.

If you are interested in pursuing a career in social media, the university recommends you take the Online Master of Science in Marketing with a specialization in Social Media.

Research, Teaching And Community

The University of Colorado marketing department is known for its community involvement. Not only do the students engage in some of the most cutting edge research practices, but the entire department works to better the lives of others. The university actively promotes community service as a key component to a successful educational program. This aspect of the university’s marketing program shows the flexibility this program offers, as you will often encounter opportunities to teach, conduct research, and engage with the community.

Marketing researchers at the University of Colorado are some of the most accomplished in the world, with many well-known scholars and professors in the department. The university also sponsors professional conferences and research clubs within the department, which provides you with the chance to gain valuable skills and knowledge through interaction with leading experts in the field. Additionally, this marketing program is one of the few that require no on-campus attendance, which gives you the opportunity to gain valuable work experience while continuing to enjoy the flexibility of an on-line degree.


The University of Colorado online division is proud to host some of the country’s most talented students. These students are encouraged to continue their education and are provided with ample opportunities to do so. This is why so many students opt to pursue an online degree, as they can do so at their own convenience. The only requirement for receiving the online degree is that you must have a reliable Internet connection and a computer with a microphone (for speech recognition software).

How To Apply

The University of Colorado marketing department encourages prospective students to apply for admission through the online division. Not only does the university offer numerous degree programs through their College of Continuing Education and Professional Development, but they also work with students who are interested in an online degree to design a personalized curriculum that fits their schedules and lifestyle. You can also access all the information you need through the school’s website, which provides a clear and concise guide to completing your application. Make sure to review the application guidelines and deadlines before you begin your application. Additionally, you should have a strong academic foundation before you apply, as you will be required to submit a resume or curriculum vitae as part of the application process. The University of Colorado marketing department strives to provide graduates with in-demand job skills and a competitive global outlook, so be sure to indicate on your application that you are interested in this type of education.

Accreditation and Credentialing

The University of Colorado online division is accredited by the North Central Association of Colleges and Schools. This accreditation provides you with the assurance that you are receiving an education worthy of credit. Additionally, the University of Colorado marketing department actively promotes student employability by requiring all students to submit a resume and encouraging all graduates to apply for jobs. The University of Colorado marketing department also works with graduates to connect them with employers and provide them with valuable pointers for networking.

Upon graduation from the University of Colorado online marketing division, you will be able to apply for certification with the Certified Digital Marketing Professional (CDMP) credential from the American Association of Advertising Agencies. This credential is viewed as essential for anyone working in digital marketing. Additionally, many employers may require you to have a formal education in marketing to become a digital marketer. The American Association of Advertising Agencies maintains a database of recognized credentials, so be sure to obtain this credential if you plan on working within the field.

Why Marketing?

The University of Colorado marketing department encourages prospective students to consider this program for their bachelor’s degree. Many marketing jobs are available in fields ranging from marketing management to analytics, public relations, and advertising. Additionally, many marketing programs do not require you to specialize in one area, and the curriculum is broad enough to equip you with the in-demand skills employers are looking for.

This program is accredited by the prestigious Accrediting Commission of the Council for Higher Education and is also approved for veterans’ education benefits.┬áIn conclusion, the University of Colorado online marketing division provides you with a well-rounded education in a highly respected and competitive environment.