Undergraduate Certificates of Marketing Online: What Should You Choose?

If you’re planning on a career in marketing, you’ll eventually need to decide on a specialization. There are several options available including digital marketing, social media, and e-commerce. Choosing one of these is a bit like choosing a specialization in mathematics – you’ll need to think about what you want to study and work on, but you’ll also have to accept that there are certain things you won’t be able to specialize in. For instance, if you want to work in digital marketing, you’ll need to know a little bit about PR as well.

Why Specialize In Marketing?

Marketing is more than just advertisement – it’s a discipline that can be used to plan and execute marketing activities including product research, brand strategy, and media planning. It’s a broad area and if you’re looking to enter the workforce you’ll need to decide on a specialization to gain the maximum amount of job flexibility.

A marketing specialist should be able to work in any of the aforementioned areas, but they’ll also have in-demand specialty knowledge in areas such as SEO, social media, and email marketing. If you can gain in-demand specialty knowledge in areas such as SEO, social media, and email marketing, you’ll be able to choose your own path and specialize in areas such as Google Ads or Facebook Ads if that’s what you decide you want to do.

What Are The Different Kinds of Digital Marketing Specialties?

Digital marketing is used to describe all online marketing and marketing that takes place across various social platforms and webpages. It can be used to promote products and services in a digital world – from email campaigns to social media marketing and web design. A digital marketer should be able to specialize in any of these areas, but they’ll also need to be able to understand and implement SEO techniques and strategies. Some of the more common specializations in digital marketing are:

  • Search Engine Optimization
  • SEM (Search Engine Marketing)
  • EMA (Email Marketing and Automation)
  • Web Analytics
  • Content Strategy
  • Social Media Marketing
  • PPC (Pay Per Click)
  • Content Planning
  • Email Marketing
  • Online Store Marketing
  • Reputation Management
  • Brand Strategy
  • Multichannel Marketing
  • Omnichannel Marketing
  • Decision-making process

What Are The Differences Between SEO And SEM?

SEM is short for Search Engine Marketing, which is used to describe all the activities that take place outside of a regular search engine. These activities can include anything from online ads to social media marketing, email marketing, and re-marketing. The main difference between SEO and SEM is that with the latter, you’ll need to work on getting your product or service “discovered” by potential customers, while with SEO, you’ll need to work on getting your product or service “recognized” by potential customers. Both are important, but in practice, your work on developing keyword-rich content for your website along with driving traffic to your site via social media, email, and re-marketing will be more effective at getting you noticed and getting your product or service sold.

What Makes Up An E-Commerce Specialty?

E-commerce is the use of electronic devices (such as smartphones and tablets) to research, shop for, and purchase goods and services, primarily online. It’s a form of marketing that’s highly technical – including product research, designing, developing, launching, and maintaining an online store. One of the major differentiating factors of an e-commerce specialist is that they will likely need to work on launching different stores for various platforms including mobile phones and tablets.

Deciding on a specialty in e-commerce is a bit like deciding to study dentistry or medicine – you’ll have to do some research into what makes up the average job in this area. You’ll also need to decide whether you want to work in a clinic or a dental office. Both clinics and dental offices need employees, but if you become a specialty in e-commerce, you’ll likely have the option of choosing your own hours, deciding on your own workflow, and working on some of the greatest medical appliances of all time.

Where Can I Find The Best Job Opportunities?

The best job opportunities in marketing will be found in London, but there are also jobs out there in other major cities including Manchester, Birmingham, and Leeds. If you’re looking to enter the field and want to know where to study, how to prepare for the workplace, and what subjects to take into consideration, then continue reading. Further information can be found on:

  • Future In Work: The UK’s Fastest Growing Careers
  • Gov.UK
  • Nursing Jobs
  • Teaching Jobs
  • University of London
  • London Schools’ Link
  • University of York
  • Careeronesti
  • Careerjet

Where Should I Study To Gain The Most Useful And In-Demand Specialty?

If you’ve decided that you want to study digital marketing, then most universities will offer a Bachelor of Commerce (Accreditation), which is a full-time four-year course that’ll give you the skills necessary to enter the workforce upon graduation. You’ll study commerce and marketing concepts alongside mathematics, economics, and computing. If you decide to go this route, then you’ll need to consider what city you want to call home – more information can be found on the Open Universities Australia website.


If you’re looking for flexibility in your career, then you might want to consider studying marketing, which is a very broad area including everything from digital marketing to marketing strategy and more. If you decide to go down the e-commerce specialization, then you’ll need to study for a four-year degree in commerce, but you’ll also be able to choose your own path in the workplace and can ultimately decide what area of marketing you want to specialize in. Good luck out there.