Did you know that India has one of the most vibrant digital marketing communities in the world? In fact, it’s been estimated that up to half a million Indians are working in digital marketing. That’s a lot of people!

Even more interesting is that about 75% of India’s digital marketeers are working remotely — which means they’re accessible almost everywhere.

That accessibility makes them extremely valuable to any business, whether you’re located in India or elsewhere.

Digital marketing is a constantly evolving field. And just as mobile phones, the internet, and social media have changed the way we communicate, so too has digital marketing. Today, instead of simply marketing a product or providing advertising, businesses must ensure that they have a cohesive strategy in place that extends across all platforms.

Introduction To Umuc

If you’re searching for a reputable, quality marketing education, you’ve come to the right place! Umuc (formerly International University of Management & Economics) was established in 1995 and is now one of the best-known management schools in India. Across all of its campuses — including Bengaluru, Hyderabad, and Mumbai — Umuc offers two-year and four-year MBM Master of Business Marketing degrees as well as a range of executive degrees. You’ll also find an extensive and engaging digital marketing curriculum that’s as relevant as it is interesting.

Why Study Marketing At Umuc?

The reason why so many Indians are pursuing degrees in marketing is not a surprise: the field is in high demand. According to the Bureau of Labor Statistics, the employment outlook for professionals in marketing and advertising is expected to show a healthy 23% growth from 2020 to 2025.

This is particularly encouraging if you’re looking for a career in a field that is as versatile as digital marketing. Not only do you have the opportunity to work remotely, you can also find jobs in a number of different industries, such as e-commerce, pharmaceuticals, and food…

That said, studying marketing at Umuc will not only give you the skills to pursue a lucrative career but it will also equip you with the know-how to manage and analyze data effectively. Whether you’re a career changer looking for your first taste of the corporate world or you’re already working in an organization and want to further your education, a marketing degree from Umuc will arm you with the technical and non-technical skills necessary to succeed.

According to BizEaze, a New York City-based business school specializing in executive education, marketing is one of the most in-demand degrees around the world. The reason for this is simple: marketing offers a broad perspective — meaning you’ll be able to apply your knowledge and skills to a variety of settings and industries.

The Importance Of Data In Marketing

In our digital age, data is everything. Without it, marketing is just guesswork. That’s why every marketer must have a clear understanding of data — both quantitatively and qualitatively — and know how to analyze it.

According to Fit Small Business, businesses should consider investing in quality data collection and analysis tools. The firm states that without these tools, marketers end up doing a lot of trial and error — which is both time-consuming and ineffective. Having the right tools can also increase productivity and help you reach key performance indicators more efficiently.

What Will You Learn At Umuc?

When you study marketing at Umuc, you’ll learn the core techniques and strategies used across different industries. Additionally, you’ll gain specialized knowledge in one or two areas pertaining to marketing, such as SEO, content strategy, social media, email marketing, and more.

Depending on your chosen specialization, you’ll gain the knowledge and skills necessary to succeed in the increasingly tech-driven field of digital marketing. For instance, if you’re pursuing a specialization in e-commerce, you’ll learn how to run online stores, analyze marketplace data, and design marketing campaigns for e-commerce websites.

How Is The Education At Umuc?

If you’re considering a study abroad program, you’ll want to make sure that the quality of education is something to be reckoned with. Fortunately, Umuc meets or exceeds all of your expectations. The school provides you with a personalized learning experience and individual attention from world-class faculty. Additionally, through its various online learning platforms (such as their digital marketing master’s program), Umuc allows you to learn at your own pace in an engaging and stimulating environment.

Is It Worth Going To Umuc?

Yes, you’ll learn a lot at Umuc. However, before you make any final decision, it’s important to factor in the cost of your education. Fortunately, Umuc provides numerous scholarship and financing opportunities to help make your study abroad experience possible. In fact, most of their students are able to graduate without any debt — a tremendous benefit when pursuing a college education.

To get a good feel for how affordable a quality education at Umuc is, we’ll list the cost of attendance and the average cost of living in the United States. The numbers below are based on an annual tuition of $27,000 and a cost of living index of 100. For reference, the average cost of living in New York City is $52,000/year.

• Tuition: $27,000
• Room and Board: $13,600
• Shared Services: $7,400
• Transportation: $6,500
• Health Insurance: $6,400
• Books: $5,500
• Clothing: $2,500
• Errors And Omissions Insurance: $1,900
• Personal Umbrella Insurance: $1,800

As you can see, even with the extra costs of a study abroad program, the overall cost is still less than what you’d spend in New York City. Additionally, the cost of living is significantly less than what you’d pay in a major American city. From a financial standpoint, you’d be wasting your money by attending a less reputable institution.

The Job Outlook For Professionals In Marketing

If you’re seeking a high-quality source for job listings, you’ve come to the right place! The Bureau of Labor Statistics states that there are currently about 23,000 job openings for professionals in marketing and advertising. That’s a lot of opportunities!

According to Glassdoor, the average salary for a professional in marketing is $57,000/year. However, the range varies based on your location and the size of your employer. For example, agency marketing professionals in New York earn on average $72,000 and those in San Francisco earn $55,000.

Obviously, the demand for professionals in marketing is high and the job outlook is healthy. That makes it a lucrative field to be in. However, just as important is that many of these jobs can be performed remotely. In fact, about 75% of the positions are located outside of of the city — which means you can work from anywhere! And if your existing job doesn’t allow for remote work, then this is definitely the field for you to pursue.

Marketing Versus Advertising

Many people get confused when they hear the terms ‘marketing’ and ‘advertising’. In general, marketing is considered to be the process of getting a product or service into the hands of prospective customers. Advertising is the process of communicating with those customers — whether it’s through traditional methods (such as print ads and billboards) or newer technologies (such as radio ads and digital display ads).

However, in today’s world, marketing and advertising are often used interchangeably. That’s because marketers must now ensure that their strategies and tactics extend across different platforms and technologies — as consumers increasingly seek to be provided with relevant content, wherever they might be in the world.

The Evolution Of Marketing

It’s important to remember that marketing is a constantly evolving field. Just as the role of a marketer has changed over the past two decades, so too has the field of marketing. The following sections will briefly discuss some of the most significant evolutions.

1. From Product to Consumer

At one point, marketing was limited to advertising and selling a product. However, in today’s world, marketing must consider the needs of the consumer as well. As a result, many industries/brands have shifted towards focusing on providing value to customers rather than just selling them a product. This approach is important because it considers what the customer wants/needs and not what the brand wants/needs — an important distinction when pursuing a marketing strategy.