If you’re looking to enter the UK market, why not consider trying your hand at online slots marketing?
The UK has always been a bit of a mystery to me when it comes to online slots. I’m not sure if it’s something to do with the fact that all the slots I’ve played have been in New Zealand (which, as you might have guessed, is a lot like the US).
But regardless, I decided to take the plunge and learn more about the UK’s slot fan base. So I started a blog, The Slot Blog, to document my findings.
What I found is that the UK’s love affair with the slot games comes from the fact that the machines were originally designed for use in bars and clubs. Back in the day, people would go to a bar to socialize with friends and drink beer. So the bars would hire DJs that would play music and the machines, which usually came with tickets that you could play for free, were a way for the pub owner to make some money while they were drinking.
As time passed and the world changed, the use of the slot game declined. But it didn’t disappear from the UK – and in fact, has just become more popular as a way to entertain people in places that also serve food. Today, you’ll often see pubs and restaurants that have also started up casinos within them. So if you want to get a taste of the UK’s love affair with the slot, you can always visit one of their many casinos.
Marketing To Gen-X And Baby Boomers
According to the latest figures from the British Advertising Association (BAA), over 263 million people in the UK are now classified as being part of the Gen-X demographic, also known as the Millennials. If you want to reach them, you’re going to have to try something different. As I mentioned above, the way the UK consumes media has changed, and so has the way businesses can market to them. Gone are the days when you’d rely on traditional marketing methods to reach the ‘masses’.
The BAA states that millennials want to be treated as individuals, and not just a group that belongs to a certain demographic. So if you want to engage this audience, you’re going to need to focus on one-to-one marketing.
There are several ways that you can do this. For example, you can take a closer look at the way that the millennials consume content.
The Digital Marketing Blog has published an in-depth guide on how to market to the millennial audience. You’ll discover the different types of content that they like, the platforms that they use (and don’t use) and the types of people who stand a chance of convincing them to buy your product or service. So, if you want to secure your place in the hearts and minds of the UK’s newest customers, get reading.
The Growth Of Online Slots
It would be a shame to discuss online slots without mentioning the fact that the industry has seen a massive rise in popularity over the past few years. To put it into perspective, in January 1979, there were only 400 Internet cafes in Britain. Now, there are over 400,000, and this number is growing every single month. More importantly, the variety of games available on the Internet has increased dramatically. Back in the day, you’d typically only find slots and blackjack. But nowadays, you can find all sorts of games such as solitaire, hangman, roulette and more.
This is largely thanks to the rise of mobile gaming, which allows players to access and play their favorite games on the go. So if you want to enter the UK market and stay competitive, you better get on board the mobile train before everyone else does. It would be a shame to not take advantage of the fact that more and more people are using their mobiles every single day. It’s the perfect marketing platform. Everyone has a smartphone these days, and it’s more accessible than ever before.
Why Should You Market Online
With regards to marketing on the web, the line between being online and being social media-focused has blurred. Although many individuals still maintain a clear distinction between the two, it’s quite possible to be both.
So, why should you market online? Here are just a few reasons why.