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Online MSc Digital Marketing Course – What Is It?

If you’re looking for a career change, an MSc in Digital Marketing could be exactly what you need to propel you into a new and lucrative career. An online degree from SGS College can help you achieve your goals, with the added bonus of allowing you to work remotely. You’ll study the foundations of digital marketing, learn the theory and practice of marketing and analytics, and even develop a comprehensive sales plan for when you graduate.

Why SGS College?

SGS College is a relatively new addition to the online university world, originally launching in 2016 with just four courses. Since then, it has grown to offer over 30 digital marketing courses, with many of the current courses being very popular, such as the popular Online MSc Digital Marketing Course.

The platform provides a student-focused experience, with the education provider creating an engaging learning atmosphere through its commitment to excellent teaching and high-quality content. One of the distinguishing factors of SGS College is the variety of courses available to students. Not only will you be able to choose from a variety of specializations in digital marketing, but you’ll also be able to gain experience by undertaking a specialized course in SEO, content strategy, or marketing analytics.

A popular option with students is the online MSc in Digital Marketing. Not only does this provide you with a solid knowledge base in digital marketing, but it also gives you the opportunity to put your learnings into practice, through a portfolio of case studies that you’ll have to compile and submit. The course is designed to give you in-demand job skills that you can immediately put to use upon graduation.

What Will You Study In Detail?

The following will highlight the main courses available to study in detail:

Foundations Of Digital Marketing

This one-year course provides an introduction to digital marketing, explaining the different types of marketing available, along with the benefits and drawbacks of each.

Specifically, you’ll study the following topics in detail:

  • Digital Marketing Research
  • Content Marketing
  • Mobile Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Email Marketing
  • Online Marketing
  • E-commerce Marketing
  • Marketing Planning
  • Digital Marketing Performance Management
  • Measurement and Analysis for Marketing (Data & Analytics)

SEO For Non-Professionals

A lot of people think that search engine optimization (SEO) is an arcane black art that only experts can master. Although some of what SEO entails may be a bit mysterious, it certainly isn’t magical. In this one-year specialized course, you’ll study all aspects of search engine optimization, from the anatomy of a successful SEO campaign to the theory and practice of SEO.

Specifically, you’ll learn the following:

  • The History of SEO
  • How Search Engines Work
  • On-site SEO
  • Off-site SEO
  • Link Building
  • Content Marketing Strategy
  • SEM (Search Engine Marketing)
  • Market Research Strategy
  • Pay-Per-Click Advertising (PPC)
  • Cost-Per-Click Advertising (CPC)
  • Adwords
  • Mobile Optimization
  • Email Marketing Strategy
  • Email Marketing
  • Mailchimp
  • HubSpot
  • Conversational Marketing
  • Inbound Marketing Strategy
  • Inbound Marketing

Content Strategy & Marketing Analytics

If you’ve ever wondered how brands like Apple, Nike, and Uber stay at the top of the market, it’s because they have a clear idea of the kinds of content their audience wants to consume, and they use this insight to create engaging stories that pull people in, make them remember the brand, and encourage them to come back for more.

This course provides you with the tools to do exactly that. You’ll begin by learning the theory and practice of content strategy, followed by an exploration of marketing analytics and how to use it to optimize your content strategy.

Specifically, you’ll learn the following:

  • How To Write a Boring Business Plan
  • Basic Business Analytics
  • Marketing and the Digital Consumer
  • Pricing Strategy
  • The Essie Scale
  • Brand Management
  • Contextual Marketing
  • Decision Making and Planning

Sales & Marketing Management

Ever wonder how technology companies like Google and Apple remain competitive even as their products and services evolve to meet the needs of a new generation? It’s because these companies understand their responsibility to the communities that they serve. People like Jack Ma, the founder of Alibaba, have invested heavily in their communities, providing healthcare and education to those in need, while also funding various social welfare causes, to the point where they’re now considered one of the most philanthropic entities in all of Asia.

This course is an introduction to marketing management, providing you with the tools to effectively market any product, service, or idea, whether you’re working for a small business or a multinational corporation.

Specifically, you’ll learn the following:

  • Operations Management
  • Logistics
  • Market Research
  • Strategic Marketing
  • Marketing Planning
  • Marketing Execution
  • Marketing and Communications Management
  • Digital Marketing Strategy
  • Social Media Marketing
  • Inbound Marketing Strategy
  • Inbound Marketing

An MSc In Digital Marketing Is Worth Upward Of £25K

If you’ve been thinking about entering the workforce and want to do some quick research into the earning potential of a career in digital marketing, you can use our handy-dandy interactive tool that explores the relative salaries of various professions. For instance, if you’re looking for an entry-level job, you could choose to take your career in digital marketing and, using our handy calculator, discover that you could potentially earn £25,000 – £30,000, which is pretty good for an entry-level role, not to mention the flexibility of working remotely that many university courses offer.

The Conclusion

An MSc in Digital Marketing from SGS College is a prestigious addition to any university or college career portfolio, providing you with the chance to gain in-demand job skills that you can put to immediate use upon graduation.

As for the other specializations, while they don’t carry the same prestige as an MSc in Digital Marketing, they’re still extremely lucrative careers, especially if you plan on entering the field immediately after graduation.