Udemy is a global leader in online learning, and the success of their platform is proof that learning anything online can be beneficial to your career. The platform was launched in 2010 and since then has grown to serve over a million students around the world with over 150,000 courses. In case you’re wondering, the popularity of Udemy is attributed to the fact that students can learn at any time and from any location, all while receiving high quality content.
Now, thanks to Udemy’s massive success, the platform is expanding yet again with two new product lines designed to help individuals succeed in today’s digital world. The first of these is the Udemy Free Online Course (UFOOC) which is a subset of their existing Learn and Earn platform. The second is the Learn and Innovate platform which encourages students to learn from each other as well as famous professors through a collaborative and community-based environment. The following will focus on explaining how to find the best Udemy free online courses for digital marketing.
The Difference Between Udemy Free and Other Types Of Courses
At a Glance
- Free
- Online
- Short On Time
- Self-paced
- Engaging
- Mobile-friendly
Udemy Free Online Courses
The most popular type of courses on Udemy are the free online courses. Students can enrol in these courses without having to pay anything in particular as long as they are willing to commit the necessary time to learn. As a result, these courses tend to have a significantly higher student engagement rate.
Generally, Udemy free online courses fall into four categories: Business, Marketing, Technology and Management.
Business courses cover a wide range of topics including marketing, sales, and finance.
Marketing courses focus on digital marketing and marketing analytics, while Technology courses cover a variety of skillsets such as web design, coding, and app development. Finally, Management courses teach you everything from leading to creating effective marketing plans to evaluating sales performance.
Since these courses are free, Udemy is able to gain a large audience and allow individuals to achieve marketing skills that might be impossible to learn otherwise. It should come as no surprise that with over 500,000 weekly active students, over 150,000 courses, and a 60% job placement rate, the largest online community of learners has much to offer individuals interested in improving their digital marketing skills.
Where Can I Learn Digital Marketing From?
If you’re wondering where you can learn digital marketing, you’re in the right place. The following is a list of top-rated and well-reviewed courses on Udemy that can help you achieve your goals.
Top Rated And Well-Reviewed Courses In Digital Marketing
Here’s a short list of top-rated and well-reviewed courses in digital marketing that you can learn on Udemy. These are the courses that students and instructors seem to agree are the best available, and for a good reason:
- Learn Digital Marketing from Scratch
- Digital Marketing Essentials
- Marketing Analytics for Business
- Digital Marketing for Non-Profits
- Marketing Management
- Social Media for Business
- Digital Marketing For Dummies
- Marketing Management: A Systems Approach
- Marketing for Google Ads
- Digital Marketing: Concepts, Analysis, and Strategy
- Marketing for Growth
Which Course Should I Choose?
If you’re looking for an overview of the different types of courses available on Udemy and what might be the best course for your needs, you’re in the right place. The following chart will guide you to the best-fitting course for your needs based on the type of learner you are:
- Marketing Management: A Systems Approach
- Marketing for Google Ads
- Social Media for Business
- Social Marketing for Non-Profit
- The Beginner’s Guide to e-commerce
- Online Marketing – An Introduction
- Marketing Analytics for Business
- Online Marketing Strategy
- Get a Job in Digital Marketing
- The Complete Software Planner
- Marketing Management: A Practical Approach
Why Should You Learn Digital Marketing From Scratch?
If you’ve been dreaming of becoming the next digital marketing superstar, but you’re not exactly sure how to get there, then learning digital marketing from scratch is the next best thing. You’ll learn the basics including what a marketing plan is, how to create one, the difference between online and offline marketing, and much more.
Even better, you’ll be learning from experts who are already there. Not only will you receive all of the knowledge that you need to succeed, but you’ll also have the opportunity to ask questions and get direct responses from the instructors. As a result, you’ll learn a lot more effectively and be able to apply what you’ve learned much more effectively right away in your job search or in your own businesses.
Additional Marketing Course Benefits
Apart from helping you learn digital marketing, the following courses on Udemy also serve a dual purpose since they can help you get a job in digital marketing. For those looking to start a career in marketing or hoping to improve their existing one, here are some reasons why these courses might be preferable:
- Learn marketing from the ground up
- Gain detailed understanding of various types of marketing channels
- Get a 360-degree view of a business, from the bottom to the top
- Learn key concepts in marketing analytics
- Get a comprehensive understanding of the entire marketing process (from planning to performance measurement)
- Develop an in-house marketing department
- Get connected to the industry’s top marketing executives
In short, if you’re looking to begin your career in digital marketing or are hoping to improve upon your existing skills, then you might want to consider one of the following courses on Udemy.