How to Earn an Online Marketing Certification from University of California San Diego

The digital marketing world is constantly changing. New technologies emerge, platforms evolve, and marketing tactics improve.

Marketing gurus suggest aspiring marketers constantly read industry news, follow relevant blogs, and keep abreast of the hottest trends in digital marketing.

UC San Diego offers a fully-online education that provides just-in-time knowledge and hands-on experience that traditional campus classrooms cannot match. This is your chance to jump in and graduate with your very own digital marketing certification.

If you’ve been thinking about pursuing an online marketing certification, or want to change your career trajectory, check out this alternative format.

An In-Demand Industry

The demand for digital marketing graduates is at an all-time high, according to the latest data from the North American Association of Colleges and Universities (NAACU). Between now and 2024, the association projects a 70% increase in online marketing degrees and certificates being offered.

NAACU notes that while the demand for digital marketing graduates is booming, many marketing schools are experiencing a lack of qualified instructors. With more than 70% of the job prospects in digital marketing lacking a traditional degree, employers are struggling to find the talent they need.

UC San Diego isn’t your typical university. The campus is entirely virtual, which means you’ll earn your degree and gain your practical experience from the comfort of your home. With more and more jobs available in the field, and so much demand for graduates with actual industry experience, this likely will be the best option for you.

As you might expect, an online education from a top tier school like the University of California San Diego will set you apart from the competition. In fact, once you complete the free initial assessment, you’ll discover that UC San Diego only offers certification in the field of online marketing. This means you’ll have more options for employment than usual, as the demand for online marketing graduates is expected to increase by 2022.

The Certificate

Upon graduation from UC San Diego, you’ll earn a digital marketing certificate that is accredited by the American Association of Advertising Agencies (4A’s).

This three-part certificate program will prepare you for a career in digital marketing. During the first part of the program, you’ll build your foundation in marketing science, marketing analytics, and digital marketing.

The second part of the certificate program will provide you with the practical skills necessary to be an effective digital marketer. You’ll develop marketing strategies using Google Analytics and other proprietary tools to analyze digital behavior. Finally, you’ll implement these strategies using online marketing tactics, such as content creation, email marketing, and paid search advertising. By the end of this program, you’ll be able to design and manage digital marketing campaigns for any brand or product.

This certificate program is designed for individuals interested in pursuing a career in digital marketing. However, employers also see value in offering this certification to experienced marketers who want to further specialize or broaden their skills. There is a definite job demand for experienced marketers with a digital marketing certificate, according to the Association of Advertising Agencies.

What’s more, with the proliferation of new technologies and tools, experienced marketers who know how to utilize them are in great demand and can command higher salaries. Being knowledgeable about these technologies and having the ability to implement them to optimize marketing campaigns, is an invaluable skill in today’s market. The demand for these experienced marketers will only increase in the coming years, as more and more brands and companies realize the power of digital marketing.

Why An Online Education?

You might be wondering if an online education is the right fit for you. After all, the digital marketing world is changing, and your role might evolve as well.

Traditional brick-and-mortar universities that focus exclusively on providing face-to-face instruction can be expensive and overcrowded. If you’re looking for a university that offers an online education and wants to increase your earning potential, consider a top tier school like the University of California San Diego.

An online education from a reputable institution like UC San Diego, allows you to continue your studies from the comfort of your home. While this might sound like an excuse to become a couch potato, consider the increasing demands of the job market. Having a full-time job and a family is no easy task, as your time is more valuable than ever. Studies show that being able to work remotely is one of the most in-demand skill-sets in 2020. If you’ve got a busy schedule and don’t have enough free time to pursue an online education, then an in-demand skill like digital marketing might just save your career.

If you’re interested in pursuing an online marketing certification, check out the University of California San Diego. With its robust curriculum and innovative approach to education, you’ll be prepared to enter a job market that is experiencing an increasing demand for digital marketers.