If you’re looking for new ways to market your business, you’ve probably considered online marketing. After all, many businesses today are choosing to operate solely online.
While it’s true that a lot of marketing can be done online, it’s also important to know how to market your business in the right way. Finding the right digital marketing agency that understands your industry is a great first step.
In this article, we’re going to discuss how to market your UAE business online. We’ll cover everything from SEO to social media marketing, as well as some lesser-known tactics that you may not have considered.
Get Found On The Internet
To begin with, you need to make sure that your business is found on the Internet. While you may already be doing this through SEO, content marketing, and social media, you can take things a step further by using digital marketing to get found.
To do this, you need to use platforms that can target very specific keywords and phrases. While it may seem obvious that you will find many searches for your product or service, it’s important to target the right keywords. When searching on Google or Bing, you want your website to show up as a result when someone types in a relevant query.
For example, if you run an estate agency and you’re trying to promote your business online, you may want to consider using keywords like “estate agency Dubai,” “real estate agency in Dubai,” or “eldercare agent in Dubai.”
The way an SEO agency like us helps you get found on the Internet is by creating highly targeted, organic content for your blog or website. We’ll optimize your blog articles for keywords and phrases relevant to your industry. When a reader lands on your website because of an organic search result, you’ll want to convert them into a lead.
Writing a quality blog post takes time, so schedule a few hours a week just for content marketing. In addition to blogging, you can create video blogs, podcasts, or even turn your Instagram feed into a podcast.
You may want to consider looking into how to market your UAE business online for beginners. Even if you have some experience, becoming more familiar with the various platforms available can help you identify the ones that are right for your industry.
Set Up Email Marketing
Once you’ve got your business found on the Internet, the next step is to engage with your audience via email marketing. Just like with your website, you’ll want to create content that is both relevant and interesting to your audience. However, instead of focusing your efforts on one platform, you can use email marketing to promote your business on several platforms.
To set up email marketing, you only need an email marketing tool, a list of mailing addresses, and set the number of email campaigns you want to run per week. Then, you can follow the simple instructions to create, send, and track marketing emails.
To get started, visit this link to sign up for a free account with Google Docs. Then, log in to your account and create a new spreadsheet with the name “Email Marketing Signups.”
In this spreadsheet, you can enter your mailing list and set the email marketing automation tool — like MailChimp — to send out a weekly email with new content.
If you want to get even more from your email marketing, take a look at this article on how to use email marketing to grow your business.
Get Your Email Marketing Started
Once you’ve got your email marketing set up, you can start promoting your business through email. To do this, simply email a few of your friends, family, and colleagues that you think might be interested in your product or service.
You can also use email to send out a single press release to media outlets that you’re sure will cover your industry. Depending on the size of your business, you may want to consider creating multiple press releases and sending them out at different times to generate more leads.
You should also look into how to market your UAE business online through video content. We’ve discussed how to create video blogs that can be marketed via social media and how to use Instagram stories to gain traction.
However, video isn’t something that everyone has the time to consume in large quantities. Therefore, you can use email to let potential customers know more about your product or service. You can create a short video to show how a particular feature works or use an online tool to record a short voice video to introduce yourself.
To get started, visit this link to create a free YouTube account. Then, log in to your account and create a new video titled “My YouTube Story.”
In this video, you can introduce yourself, your business, and explain the purpose of your channel. Then, you can embed your business card, website, or some other supporting materials.
Once you’ve got your YouTube account set up, the next step is to gain subscribers. To do this, you simply need to upload a new video once every two weeks and promote it on social media.
To get more YouTube subscribers, you can use a tool like Growthoid to automatically gain you 500 YouTube subscribers. Then, you can use a tool like Google Adwords to gain more traction on the platform.
Marketing On Social Media
The next step is to get found on social media. The key to doing this is to make sure that you have a social media account for each major platform.
To find customers on social media, you can use the same tactics you’d use on the Internet to get found: SEO, content marketing, and social media. However, on social media, you may want to consider using keywords and hashtags to gain more visibility.
To get started, visit this link to create a free account with Twitter. Then, log in to your account and click the gear button in the upper right corner.
From here, you can choose to set up a new profile or just continue browsing the profiles of others. To create a new Twitter profile, click the gear button and select “Create a new profile.”
On the next page, you’ll want to enter your name, email address, and phone number. Then, you can choose a new password and select whether you want your profile to be public or private. To make your profile more appealing to potential customers, you can add a personal description, cover photo, and customize your appearance with a custom header and background images.
To get more followers on Twitter, you can use a tool like Growthoid to automatically gain you 500 Twitter followers. You can also use a tool like Hootsuite to gain more traction on the popular platform.
Get On LinkedIn
Even if you already have a Twitter account, you should consider creating a LinkedIn account. LinkedIn is a professional network where you can connect with other people in your industry.
To create a LinkedIn account, visit this link and click the “Join now” button at the top right corner. Then, simply enter your email address and password to log in.
Like on other social media platforms, you can use keywords and hashtags to gain more visibility on LinkedIn. To get started, type “networking tips” into the search bar and hit enter. Then, LinkedIn will display a list of all search results, along with a small snippet of text explaining why this content is relevant to your needs.
From here, you can click on any of the results to be taken to that individual’s profile. You can then click the “Follow” button to add them to your professional network on LinkedIn.
Get On Instagram
Instagram is a popular social media platform where users can share images and videos. As a business owner or marketer, you can use Instagram to reach a large audience and potential customers in your industry.
To create an Instagram account, visit this link and click on the “Join now” button at the top right. Then, simply enter your email address and create a password. To make your Instagram account more appealing to potential customers, you can add a personal description, list your products or services, and choose from a variety of header, background, and featured image options.
To get more Instagram followers, you can use a tool like Growthoid to gain you 500 Instagram followers. To get more traction on the platform, you can use hashtags, like “#travelpost,” to draw attention to your content.