You may have heard of Twitter, the micro-blogging platform that allows users to post and share short messages (known as “tweets”) with a global audience.
While Twitter is primarily used as a communication tool, businesses have also discovered the platform’s powerful potential for marketing. Thanks to the fact that Tweets can be shared across all social media channels and have a limited lifetime, it’s a perfect fit for retaining customers, attracting new leads, and engaging with prospects.
The key is to create a Twitter marketing strategy that fits your business objectives and aligns with your target audience. If you’re just getting started, follow these proven tips to create a marketing plan that will help you reach your goals and maximize your investment in Twitter.
Set SMART (Specific, Measurable, Achievable, Realistic, and Timed) Goals
It’s important to set SMART (Specific, Measurable, Achievable, Realistic, and Timed) goals for your Twitter marketing campaign. This will provide you with a road map for what to measure and assess the effectiveness of your campaign. Each goal should be measurable (i.e., you’ll know exactly how many people you interacted with, how many people clicked on a link, etc.), and it should be time-bound (i.e., you need to set a deadline for yourself to meet this goal)..
Determine the ROI (Return On Investment) Of Your Twitter Efforts
Even though you may not be able to measure all of the results of your Twitter marketing campaign immediately, you can estimate the return on investment (ROI) of your Twitter efforts. Determine the total number of leads, subscribers, or customers you acquired through organic and paid social media channels (e.g., Twitter, YouTube, LinkedIn), as well as the total number of times your content was shared (e.g., articles, videos, or memes), and multiply that by the estimated cost of your Twitter marketing campaign (i.e., the price of the leads, subscribers, or customers you acquired).
Understand the Role Of Your Digital Marketing Team (e.g., Content Strategist, Social Media Manager, PR Representative, etc.)
Your digital marketing team plays a crucial role in your overall marketing strategy and execution. To effectively utilize the services of a digital marketing team, you must understand their specific functions and the overall communications strategy of your company. For example, if you have a content strategist, he or she will help create content that engages and inspires your audience, as well as establish standard terms and phrases businesses can use when talking about your company. The SEO (Search Engine Optimization) manager will work with you to improve your online presence and determine the best keywords and SEO approaches for your industry. In addition, the PR representative will help coordinate media coverage and pitch opportunities to journalists or bloggers.
Hire The Right People
When conducting research for this article, we came across many examples of Twitter campaigns that failed, due to the fact that the companies that ran those campaigns did not understand how social media platforms like Twitter work. Even though Twitter is incredibly powerful and can be used to achieve incredible things, it’s not a place you want to play if you aren’t equipped to handle it properly. In addition to that, some employees may not have the right experience or knowledge to effectively execute your Twitter marketing strategy. Hiring the right people for your campaign is crucial and can make all the difference in its success.
Create Long-Form Content
Creating long-form content for your Twitter campaign can be extremely beneficial. Long-form content includes anything from an article to a eulogy, and the ideal piece of long-form content for your Twitter campaign is a series of engaging tweets that combine multimedia such as images and videos with text.
YouTube and Twitter are both platforms that are primarily text-based, which means they’re extremely suitable for the creation of long-form content. Not only does long-form content provide your target audience with more information, it also has the potential to generate more leads and customers than short-form content. The key is to determine the right context for your content, so that it’s not just “clickbait” (i.e., content designed to attract as many clicks as possible) but instead provides genuine value to your audience. This is especially important if you’re creating content for YouTube, as people who subscribe to YouTube Channels usually do so because they’re looking for long-form content.
Use Videos
Video is the future of marketing and media, especially on social media platforms like Twitter. While text-based content is still very important, incorporating video content into your overall marketing strategy can significantly increase your reach and grow your business. Videos can help to solve your target audience’s problems, provide them with useful information, or entertain them.
If you’re new to the world of video marketing, start with short-form videos (e.g., those fitting into a brief 30-second to one-minute video) and utilize software such as TikTok or YouTube to find the right audience for your content.
Personal Branding Is Key
The success of any business, brand, or politician largely depends on how well they are perceived by the public. When it comes to marketing, branding is particularly important, as it dictates the overall image a company projects to the world. For Twitter, this is known as personal branding.
Personal branding is the use of personal identity, experiences, and attributes to create an identity for yourself in the eyes of others. In other words, your personal brand is the way you present yourself to the public and how the public perceives you. If you practice personal branding, you’ll be able to influence the thoughts, behavior, and feelings of those around you. This way, even if your Twitter marketing strategy doesn’t work (or even if it does and you don’t see the results you’re looking for), you can at least ensure that your target audience knows who you are and what you stand for.
Measure The Results Of Your Twitter Efforts
If you want to create a Twitter marketing campaign that works, it’s important to measure its results. This may be difficult, as you’ll be experiencing changes and improvements throughout the course of your campaign, but you should be able to track a significant amount of data, providing you with a clear picture of the performance of your Twitter efforts. In the end, no one method of marketing is inherently better than another; it’s how you utilize the methods that make the difference. In addition to that, some of the benefits of measuring and analyzing the results of your Twitter campaign include: