Twitter Puts Online Marketing to the Test – How It Stacks Up?

If you’re looking for a free tool to compare various online marketing platforms, check out Twitter‘s new tool called Tasty. The tool was released in beta form a few weeks back and after spending some quality time with it, we think it could be a real game-changer for anyone who frequently engages with customers online.

Tasty is incredibly simple to use. After creating a Free Twitter account, all you need to do is enter the URL of your website or blog in the left hand column. Then, you can choose to compare different platforms, metrics, and modes of communication. When you’re finished entering all your URLs, you can hit the Compare button to see the results of your analysis.

As you can see in the screenshot below, this button will bring you to a page that shows you all the metrics that Twitter can measure for your website or blog. Don’t worry, the data isn’t personal and won’t expose your privacy. Twitter only wants to compare your website or blog to similar sites so they can improve the metrics and measurements available to everyone.

From a marketing standpoint, what’s most interesting about Tasty is the way it allows you to compare different platforms and modes of communication. While SEO, Social Media, and Blogging are all very important facets of a website or blog’s digital marketing efforts, they don’t tell the whole story. When it comes to converting website visitors to leads and customers, nothing beats offline marketing.

To prove this point, let’s take a look at some of the key differences between SEO, Social Media, and Blogging, and how Tasty can help you decide which one is the right fit for your business.

Key Differences Between SEO, Social Media, & Blogging

While all three strategies play an essential role in a business’ digital marketing efforts, they each serve a unique purpose. Here’s how.

SEO stands for Search Engine Optimization and it’s one of the simplest and most obvious differences between the three. It focuses on getting shown in search results when a user types in a keyword or phrase relating to your product or service.

The goal of SEO is to get your website or blog listed on the first page of search results for important keywords and phrases. This process is called SEO optimization and it can take a lot of work, testing, and patience to achieve.

SEO doesn’t offer any guarantees but it’s an essential part of any digital marketing strategy. If you want to succeed online, you need to be optimizing your site for search engines.

Social Media and Blogging are different strategies but they work together like peanut butter and jelly to create an integrated digital marketing strategy. Here, you’ll find customers who are already online but maybe don’t always engage with businesses actively. Your job is to reach out to these people and convince them to become a part of your marketing funnel.

Unlike SEO, which requires inbound marketing skills, Social Media and Blogging can be managed by anyone with a basic knowledge of HTML. All you need to do is set up a Twitter account and start building your audience.

Here, you’ll find customers who are already listening to, reading, or watching content related to your business. Whether you use social media to engage with your audience or you write a blog post, you’ll want to use keywords throughout the content so that your articles show up when someone searches for those keywords.

As a business owner or marketer, it’s your job to find the right mix of content and platforms to reach your target audience. When done right, SEO, Social Media, and Blogging can all bring in the right kind of leads and customers for your business.

Which One Should You Focus On?

That depends on what kind of business you have. If you’re looking for a tool to help you succeed in the least amount of time possible with the least amount of effort, go with Blogging. Otherwise, if you want to learn more about SEO, feel free to try it out and see how simple and effective it can be.

For those looking for an easy-to-use tool to find top-notch talent for their team, try out Hired. It’s a crowdsourcing platform that connects businesses with high-quality freelancers to take on specific tasks. If you’re not sure which one to go with, try out both and see what works best for you.

Forbes recently crowned Content Marketing as the most in-demand job in 2022 and this makes sense. As we’ve established, content is driving the majority of online sales and customer leads. To ensure that your content is working hard for you, you need to be measuring everything to know if it’s performing as you’d hope. That’s where these three strategies come in.