Welcome to the next installment in our series on Twitter marketing and how to use the platform to grow your business.
In our last blog post, we discussed the power of Twitter Lists and how you can use them to gain more followers and develop long-term relationships with your audience.
If you’re looking to take your Twitter marketing to the next level, you’re in luck because we’ve got you covered.
In this post, we’re going to discuss some of the most effective courses and tools available for beginners to intermediate Twitter marketers.
Organic vs. Paid Search
As we’ve discussed in previous blogs, organic search is what happens when a user searches for something using Google or another search engine and are presented with results that are naturally pulled from the web based on what they searched for. For instance, if someone searches for “Searches: Marketing,” they will see links to blogs and websites that contain the word “marketing” in the text.
Paid search is when you pay for advertising that pops up when someone searches for your product or service. You might see ads on the side of a web page, on a search engine’s results page, or even on a social media platform. When someone clicks on an organic search result, they’re usually not expecting to see an ad, but rather an exact match to what they were looking for. If you want to grow your Twitter following and make it easier for your users to find the content you put out, you should focus on organic search.
Beginner’s Guide to Twitter Marketing
If you’re new to Twitter, the first thing you should consider is whether you should join the platform at all. Do you need to be on there to successfully grow your business? Many companies have found success by using Twitter, but it’s not always easy and it certainly doesn’t come without its challenges. Here are a few things you should know before you begin your Twitter journey.
Why Should You Be On Twitter?
The great thing about Twitter is that it’s a free platform with an extremely high reach. The average user has over 190 friends and follows over 65,000 people. If you can harness the power of that many people, you can easily grow your Twitter following and get the attention of hundreds of thousands of people. Even if you only have 500 followers, you’ll likely be able to reach thousands of potential customers.
Twitter allows you to connect with individuals who have an interest in your product or service. If someone sees you as an expert in your field, they are more likely to follow you because they want to hear from you. When you establish yourself as an expert in your industry, you can use your Twitter account to share valuable information and resources with your followers.
How Do I Use Twitter For Marketing?
Once you have a basic understanding of the platform and why you should be there, you can start thinking about how you want to use Twitter for marketing. There are three basic steps you should follow:
Step one: Create an account
The first step to using Twitter for marketing is to create a Twitter account. You don’t need to tell anyone you’re using Twitter for marketing, but it’s good to have a separate account specifically for this purpose. Even if you only use your personal account for Twitter, it’s still good to have a separate account for marketing.
Step two: Find your niche
After you’ve created your Twitter account, you should try to figure out what your niche is on the platform. If you’re not sure what your niche is, ask other marketers or your social media manager for help. Once you know your niche, you can find and connect with other people in your niche on Twitter.
Your niche can be anything from fashion to fitness to technology to real estate. Once you find your niche, you can begin to build a community of people interested in what you have to say. You can then use your social media platform to share valuable information with your niche group of followers.
Step three: Create content
The third and final step to using Twitter for marketing is to create content. As we mentioned earlier, Twitter is a very popular platform with people who are interested in your product or service. If you want to create content that will resonate with those people, you should look into creating helpful and informative content that will engage your audience. In addition to creating helpful and informative content, you can also try to engage with other people on the platform by sharing valuable content that will benefit your audience.
For example, let’s say you are the owner of a flower shop and you notice that a lot of your female followers are interested in DIY (Do-It-Yourself) projects and crafts. You can create a Twitter account specifically for your flower shop and start sharing valuable tips and tricks on how to grow and maintain your flower business. If you have a blog, you can even integrate your blog into your Twitter profile so that you can connect with your audience both online and off. Plus, you can use your blog to share your expertise with people interested in your niche.
As you can see, this is a very simple three step process to using Twitter for marketing. Just remember, don’t be lazy and expect people to follow you just because you have a large following on another social media platform. They won’t. On Twitter, you have to earn your followers’ trust by providing value and engaging with them regularly.