I have been researching and writing about e-commerce and online marketing for years, and one trend that keeps popping up is the “millennial trend” towards creating a digital footprint before buying a product. Many companies, like Amazon and Google, thrive because of this trend, and it’s not a surprise considering how much technology has improved users’ lives in the last few years.
You may be wondering how to market your online business or store, and while there are many tactics you could try, one of the most effective ways is to use storytelling. Marketers often say that stories naturally draw people in and encourage them to action, and it’s clear that people want to be heard.
So if you want to attract potential customers, just remember to tell a story. Here is how you can use storytelling to market your store or business.
Find Your Niche
The first step to effectively telling stories to promote your business is to find your niche. What is your target audience and what will they value in your product or service?
You may have heard the saying “a penny pattented is worth a pound,” which means that your niche is most likely to be found online. That’s because most people can access information easily and quickly online (via a computer, mobile phone, or tablet).
To find your niche, take some time to think about what you already know about your target audience. Do you have a specific segment of customers in mind? Are there particular challenges or pain points that your product or service can solve?
Now, think about the type of content or language that your ideal customer would value the most in your product or service. Does your product or service solve a major problem that your target audience faces? Or does your product represent a breakthrough or innovation in the industry?
Once you’ve answered these questions and determined your product’s niche, you can move on to the next step.
Create A Memorable Experience
Now, you can develop a strategy for how you’ll position your product or service in the marketplace. Once you’ve established your niche, you can determine how you’ll communicate with your customers. What will your website or social media channels look like? How will you engage your audience?
To create a memorable experience for your customers, you’ll want to personalize the shopping journey on your website or social media. Will you use images or text to draw your audience in? What will your pricing structure look like?
You may want to create a memorable experience for your customers by offering special deals, discount codes, or even prizes. The point is to encourage them to come back for more.
Tell A Story
The entire goal of your online marketing campaign is to grow your bottom line, right? To grow your business and attract more customers. And what is more effective than telling a story?
According to HubSpot Blogs’ research, 81% of consumers want to learn about a brand or product via online content. When done well, storytelling is a great way to attract potential customers to your store. If done improperly, it can even backfire and hurt your business.
To tell a story effectively, you need to keep your audience engaged through all five senses. What do you smell, see, taste, touch, and hear? To keep them engaged, you may want to consider using these tactics:
- Tracking visual cues, such as logos, fonts, and colors
- Personalizing the shopping experience by using videos, audio files, or even animations
- Incorporating social media channels, such as Twitter, into your marketing plan
- Providing customer support via live chat or phone calls
- Using digital nomads, who are currently traveling or working remotely, to promote your business
Measure Your Success
The only way to know if your efforts to market your business have been successful is to measure them. You’ll want to gather data and examine the results of your campaign. How many new customers did you acquire? How much did your existing customer base grow?
To measure the success of your digital marketing campaign, look at the number of people who clicked on your product or service’s link (or visited your website or social media pages). And don’t just look at the click-through rate (CTR). You may also want to examine the conversion rate (or sales-to-click-through rate), which measures the percentage of people who visit your website or social media channels and perform a specific action, like make a purchase or sign up for a mailing list.
The main goals of your digital marketing campaign are to attract more customers and increase engagement. To measure the success of your campaign, look at the number of people who interacted with your content (clicked on a link or tweeted about your product or service).