Forbes has named marketing online as the sexiest profession of 2014.
According to Forbes, online marketing is “the practice of marketing products, services or brands via digital platforms such as websites, blogs and social media.”
In other words, SEO (search engine optimization), email marketing, and content creation are all critical parts of any online marketing strategy.
While much has changed in terms of the digital landscape in recent years, the fundamentals of SEO, email marketing, and content creation remain the same.
If you’re looking for inspiration on how to make the most of your digital marketing efforts in the coming year, you’ve come to the right place.
Make The Most Of Mobile Marketing
Mobile marketing will continue to grow in importance as more and more people turn to their mobile phones in place of desktops or laptops for web browsing.
In 2014, mobile marketing will grow 21% year from 2013 to 2020, reaching $138 billion in 2020, according to a report by HubSpot.
If you’re not already considering mobile marketing, it’s time to start. You’ll be able to reach more people than ever before with a mobile campaign, provided you have the right tools.
SEO Is Still The King (And Queen) Of Online Marketing
While the future of mobile marketing is incredibly exciting, attracting potential customers to your site via paid advertising is still the most effective way of grabbing the attention of future customers.
In case you’re curious, here are the top 10 countries where interest in buying a luxury product ranges between 50% and 60%:
- Argentina
- Chile
- Colombia
- Peru
- Dominican Republic
- Aruba
- Bahamas
- Guatemala
- Honduras
- Mexico
- Nicaragua
- Panama
If you’re looking for inspiration on how to make the most of your digital marketing efforts in the coming year, you’ve come to the right place. We’ve pulled together a list of the top 20 SEO tips for 2015 and a few tricks of our own. So sit back, get inspired, and get to work!
Email Marketing’s Future Is Here
If you’ve been reading our blog posts, you’ll know that we often tout email marketing as the ultimate ‘free’ tool for marketers.
While it’s true that you can get a good taste of what email marketing can do for your business for free, the benefits will far outweigh the costs.
Content Is King
In case you’re wondering, ‘content is king’ was a popular phrase used by Steve Jobs back in 2010 when explaining the future of marketing on the web.
Jobs said that while other technologies like social media and mobile marketing will play a critical role in online marketing in the coming years, content is still king. He emphasized this point during his keynote speech at the SMART Summit.
Jobs’ prediction came true. Between 2013 and 2020, the amount of content on the web will increase by 161% according to HubSpot.
If you’re not yet considering content creation as a key part of your digital marketing strategy, now might be the right time to start. You’ll be able to produce more content than ever before, and people will have the chance to read it. Don’t forget–your customers are your brand’s best friends!
Create Videos
Videos will continue to grow in importance as more and more people switch to online video for entertainment. Plus, people love to learn via video.
To make the most of this trend and attract customers via video, your business must have a YouTube channel. Channels with over 1,000 subscribers are considered ‘tentacles’ and are much more likely to earn a brand new customer.
With a little creativity, you can come up with fun and informative videos about your products or services. People love finding helpful tips and tricks so you can imagine how much they might like to watch a video explaining how to bake a cake or grow mushrooms.
If you’re looking for ways to make the most of your digital marketing efforts in the coming year, you’ve come to the right place. We’ve pulled together a list of the top 20 SEO tips for 2015 and a few tricks of our own. So sit back, get inspired, and get to work!