Webinars are a fantastic way to disseminate marketing information and make valuable connections with industry leaders. They are a perfect mix of content, engaging speaking sessions, and high-quality questions and answers. As you may have guessed, webinars are an essential tool in our marketing toolbox.
What is a webinar?
A webinar is a live online conference that is usually conducted via web browser. The majority of webinars are presented in real-time, and they usually last between 15 and 60 minutes. However, we will discuss how to optimize your webinar experience and make the most out of every single minute in Part 2 of this blog post.
The first step to effective webinar marketing is to determine your target audience and the primary goal of your webinar. To do this, you will want to identify the type of person you are trying to reach and the action you want them to take after viewing your webinar. For example, if you are trying to reach lawyers, you may want to focus on creating a lawyer-specific webinar where you talk about legal topics such as jury selection, trial procedures, and so on. Alternatively, you could produce a more general legal webinar and include the elements discussed above as “bonus content” or use a combination of the two.
Pro-Tip: Determine Your Target Audience Before You Start Planning Your Webinar
Marketing research is a critical part of the webinar planning process. With a clear idea of your target audience, you will be able to create customized content that is more likely to engage your audience. You will also be able to choose the right platform and determine how you want to engage your audience (i.e., presentation, text, visuals, etc.)
Depending on the nature of your product or service, you may also want to consider creating separate webinars for different groups of people. For example, you may want to produce separate webinars for existing and potential customers, marketing professionals, resellers, and so on. This way, each group will have a unique experience that is likely to drive more engagement and greater ROI.
Key Details To Keep In Mind When Planning Your Webinar
Depending on the size of your company, you will need to consider the following key details when planning your webinar: