The Internet has changed the way we do business. As the world’s largest digital marketplace, Google Play has proven that digital downloads, streaming, and social media can be used to drive business growth.
This shift to digital has led to a seismic shift in the way businesses operate. From traditional marketing channels such as radio and billboards to more sustainable and innovative techniques such as SEO, content marketing, and social media marketing. The digital marketing world is rapidly evolving, and savvy business owners are taking note.
Tulsa Online Marketing is a digital marketing agency that specializes in SEO, content creation, and social media for clients in the Tulsa, Oklahoma area. With over a decade of experience, we will help you find your place in the online world. Below we will discuss how to grow your business using the Internet, as well as how to make your website stand out from the competition.
Set Up Google Alerts For Your Business
One of the most useful tools that you will need to establish a digital marketing presence is Google Alerts. Setting up alerts is fairly easy, and we recommend creating a filter that searches for your business or brand name, along with the words “alerts” and “news.”
For example, if you own a bakery named Cookies Unlimited, you can create an alert that looks for news stories containing both “Cookies Unlimited” and “alerts.”
This will notify you whenever your bakery’s name or brand is mentioned in an online publication, which could be in the form of a news story, an article, or a blog post. You can choose the frequency of the alerts you receive; whether you wish to be notified once or twice a week, or every time your brand is mentioned.
You can also set up filters to monitor topics such as SEO, content creation, or social media, allowing you to stay on top of trends as they arise.
Invest In High Quality Equipment
One of the best ways to ensure that your website looks amazing is to invest in high quality equipment; this includes everything from web hosting to digital marketing software. Using high-quality equipment will help you achieve optimal performance from your site, and make a significant difference in its appearance.
Since we are constantly bombarded with new information online, it’s essential that your website is designed in a way that presents good quality content that is easy to navigate. If your site was built using poorly designed templates or software that hinders functionality, your visitors will quickly leave in search of an alternative.
Create A Strategy
One of the most important things that you can do for your business is to create a strategy. This should include everything from target audience to marketing objectives. Developing a clear picture of what you wish to achieve will help with the execution of your strategy, and ensure that you stay focused while making progress.
For example, you might want to use your strategy to increase the number of customers that come to your bakery’s website. You could create content that encourages people to visit your site, such as an explainer video featuring popular products or why you are so special.
Once you have a clear picture of what you wish to achieve, we recommend taking a step back and assessing your current situation. This will help you establish a benchmark for your next move, and you will not be rushed into making a decision.
Use Analytics To Track Results
In order to track the results of your strategy, you will need to use analytics. There are many different analytics tools out there, so find one that suits your needs.
This tool can track the performance of your website, social media accounts, and even email marketing campaigns. The information that analytics provides can be incredibly useful in determining the success of your digital marketing strategy. For example, you can use Google Analytics to track the performance of your website, social media accounts, and email marketing campaigns, and determine the value (or lack thereof) of each.
You should evaluate the data that analytics provides against a benchmark that you set earlier in the process. Adjusting your strategy based on this information will help you achieve better results in the future.
Understand Keywords
When you have a clear idea of the results you wish to achieve with your strategy, you can start to formulate a plan on how to get there. Keywords are one of the most important aspects of SEO, and you will need to understand what they are and how to use them effectively.
There are various tools out there that can help you find the most popular keywords that are related to your industry, creating a list of suggested words and phrases. You can use this list to help build content that is guaranteed to rank highly for a variety of keywords.
For example, if you are a jewelry store and you wish to rank for the word “jewelry,” you can use a tool such as Google Keyword Planner to find relevant and popular keywords.
Determine The Format Of Your Content
Since you’re planning to use the Internet to grow your business, it’s essential that you find a way to communicate with your audience. This could be through SEO, email marketing, or even social media. As you grow your audience, you will need to determine the format of your content.
The first step is to determine whether you wish to utilize text, photo, or video content. Once you have this decided, you can start to think about the design of your content.
For example, if you decide that you wish to use image content for your blog, you can opt for a stock photo agency that has a high quality image library that you can choose from. Using good quality images will make a world of difference and improve the user experience on your site.
Create Content For Different Platforms
As your business grows, you will likely start to notice that not all forms of content perform well on all platforms. It’s essential that you develop a content strategy that takes this into consideration.
Since the Internet is a world wide web of information, not all content will perform well within it. You can use tools such as Hitwise to identify popular platforms and the type of content that performs well on them. For example, video content performs well on YouTube and Facebook, while articles tend to do well on WordPress websites and Blogger platforms.
As part of your strategy, you should consider creating content for other platforms. This can be a valuable way to reach your audience, and make the most of your digital marketing budget.
Use Various Channels To Reach Your Audience
One of the great things about the Internet is that it provides us with numerous options for marketing content. You may decide that you wish to create content for a variety of platforms, allowing you to target a larger audience. This could be accomplished through a social media campaign that is spread out across various platforms, or through a combination of SEO, content marketing, and email marketing.
When developing your content strategy, you should look into every available avenue, understanding what each one can do for your business. While social media channels such as Facebook and Twitter can provide you with a steady stream of potential customers, blogging platforms such as WordPress and Blogger can help you establish your authority in your industry. Software such as HubSpot can assist you with creating and distributing content across various marketing channels, effectively using data to communicate with your audience and determine the type of content that will be most valuable to them.
As you start to utilize various platforms to promote your business, it’s essential that you develop a content schedule – a routine that establishes when you will post content, and what you will post. This will help you establish consistency and make the most out of your content strategy.
Measure The Success Of Your Strategy
A key tenet of the scientific method is that it is imperative to measure the success of your strategy. You should set up automated measurements that will allow you to establish both short-term and long-term success, based on the benchmarks you set earlier in the process. This way you can constantly refine your strategy and improve results.
For example, if you are measuring the success of an SEO campaign based on the number of leads that result in sales, you can use Google Analytics to track the performance of your website and social media accounts against this measure.