If you’re reading this, I assume you’re either already immersed in the world of online marketing or about to dive in. Perhaps you’re looking for ways to further your knowledge or simply want to know what all the hubbub is about.
Let’s get to the point: How to market online like a pro? The answer is not as difficult as you may think it is. It takes some serious dedication, but it’s not impossible. With a little know-how, you can position yourself as an expert in your chosen field and carve out a niche for yourself in the process. What’s more is you can do this while still maintaining a full-time job and a social life. It’s not easy, but it’s certainly doable.
Understand The Online Market Place
Before you begin your digital marketing journey, it’s important to understand the current landscape. Google, Facebook, and Twitter are three of the biggest and arguably most popular online platforms. If you haven’t created a profile on any of these sites, then you’re probably wondering what all the hubbub is about. Let’s take a quick look at each one.
Google: Launched in 1994, Google is the most popular search engine on the web today. It is owned by Alphabet Inc., which is also the parent company of the immensely popular email service, Gmail. Although Google’s main focus is on search, it also runs digital marketing campaigns as a part of its Marketing Solutions business unit. These campaigns can range from pay-per-click advertising to SEO (search engine optimization) and content marketing. In simple terms, Google helps you find what you’re looking for online and helps businesses connect with potential customers.
Facebook: Founded in 2006, Facebook is the world’s largest social media platform. It’s main function is to allow users to connect with friends and follow communities. Like Google, Facebook runs a range of marketing campaigns as part of its marketing solutions business unit. These campaigns include SEO, content marketing, social media marketing, and mobile marketing. In short, Facebook lets you connect with friends, offers SEO and content marketing services, and helps you get your message out to the world.
Twitter: Twitter was launched in 2006 and quickly became one of the most popular social media platforms. Similar to Facebook, Twitter’s main function is to connect users with content that is relevant to them.
The important takeaway from this is that regardless of what platform you choose to use for your online marketing activities, you’ll still be working within the same ecosystem. This means you can take advantage of the knowledge you learn on one platform and apply it to others alike. The fact that these platforms were created to connect people means there is a wealth of information out there for you to discover and learn from.
Create A Niche
Now that you understand the basics of the online market place, you can begin to establish yourself as an expert in your chosen field. To do this, you need to specialize in one area and then become an expert in that area. If you’re looking for specific advice, you can either search for an expert in your chosen field or consult a reputable directory of specialists. Choosing a niche will also help you find the right balance between competence and creativity in your selection of marketing material.
Once you’ve established yourself as an expert in your chosen field, you’re in a much better position to attract potential customers. In the process of doing so, you not only demonstrate your expertise but also provide them with the value you offer. By doing so, you build trust which is essential if you want to succeed as a digital marketer.
Create Great Content
To attract potential customers, you want to produce content that is both engaging and informative. When producing content for digital marketing campaigns, you have the option of using either video or text to convey your message. Naturally, you’ll want to opt for the former if possible. Videos have the advantage of being able to convey a lot of information in a short space of time. They are easy for both readers and watchers to digest. Videos also allow you to engage with your audience. If you put the right information into the right context, you can teach your viewers (or reader) something new.
You also need to bear in mind the format of the content you’re producing. Are you writing a blog post or vlog? The answer is likely to be the latter. If you’re writing a novel, then you may opt for the former. You want to make sure you keep the interest of your audience by producing content in a format they find easy and interesting to read (or listen to).
Build An Audience
To succeed as an online marketer, you not only need to have great content but you also need to have an audience. This audience should consist of people who are either already interested in your niche or might become so given the right circumstances. To build an audience, you need to put in the time and effort to engage with potential customers. You can do this by regularly creating and sharing engaging content or by participating in forums and groups on social media. You can also consider using tools like Google Analytics, HubSpot, and Hootsuite to gain insight into your audience and subsequently grow your following. As you build your audience, you’ll want to remain consistent and engageful while also expanding your sphere of influence.
When establishing yourself as an expert in your chosen field, you want to do so while still maintaining an active social life. You can achieve this by leveraging your existing connections through networking events and social media. If you can become a thought leader in your niche, you’ll have the opportunity to speak at major conferences and events. Doing so will help expand your reach while also allowing you to establish yourself as an expert in your chosen field.
Optimise Your Website
Having a functional and attractive website is essential to succeed as an online marketer. When establishing yourself as an expert in your chosen field, you want to make sure that your website is both easy to navigate and showcases the range of products and services you offer. To do this, you want to follow a proven SEO technique: On-site optimization. You do this by ensuring the search engines can easily find and parse your content. To do this, you want to focus on establishing keyword-rich content across your various platforms (blog, Facebook, and Twitter).
Once you’ve established yourself as an expert in your chosen field, you’re in a much better position to attract potential customers. To do so, you not only demonstrate your expertise but also provide them with the value you offer. By doing so, you build trust, which is essential if you want to succeed as a digital marketer.