In the past, traditional marketing was more about spending lots of money on TV commercials and magazine spreads. Today, with the explosion of online shopping and social media, it’s all about attracting customers to your website and retaining them using different online marketing techniques.
While there are numerous online tactics to grow your business, you need to focus on at least a few to see significant results. Before you begin investing in pricey marketing campaigns, analyze the metrics that matter most. Then, establish measurable goals for your marketing efforts. The better you execute, the more you’ll see results.
Attracting, Retaining, and Motivating Customers Through Content
The first and most essential step to ensuring your business’ growth is attracting, motivating, and retaining customers. Fewer mistakes, more conversions, and higher ROI through marketing means you’re on the right track.
Traditional marketing strategies still work on a lot of levels. However, you can and should be doing more online. Make sure you’re reaching your customers where they are and then encouraging them to make a purchase. With everyone having a phone and being on social media, having an online store is no longer a luxury, it’s a necessity.
Build An Audience On Social Media
The second step to increasing your business’ growth is attracting, motivating, and retaining customers on social media. Audiences on social media increase your chances of engaging with potential customers. Create content frequently and consistently to build an audience.
You should have a presence on all the major social media networks to increase your reach and attract the right audience. Having a presence on each network is very important to ensure your content is reaching the right audience at the right time.
Monitor Your Online Reputation On Google, Twitter, And Facebook
The third step to increasing your business’ growth is monitoring your online reputation on Google, Twitter, and Facebook. Keep an eye on your reviews, search rankings, and follower counts to see how others are talking about you. This way, you can adjust your approach and get the most out of your marketing efforts.
On the one hand, your reviews on sites like Google Play can help potential customers find out what other customers think about your product or service. You can also use reviews to determine your product’s or service’s strengths and weaknesses. On the other hand, your search ranking on sites like Google can drive customers to your business. You can also use your search ranking to determine your business’ popularity and how effective your marketing strategies are. Finally, checking your Facebook audience, either through a Facebook publicist or with a free program like Hootsuite, can help you see how effective your overall marketing strategy is. If you see lots of engagement and no qualified leads, perhaps you’re reaching the wrong audience. Consider re-targeting your efforts or experimenting with a different strategy. The key to a successful business is continuous learning and adjusting to reach your goals.
Use Email Marketing To Its Full Potential
The fourth and final step to increasing your business’ growth is using email marketing to its full potential. If you’ve been avoiding it, now might be a good time to jump on board. Email marketing brings a variety of advantages to the table. Not only can you send out a blast and reach a grand total of 20 to 50 people, you can also get detailed conversion data and analysis that you can use to refine your plans and approach.
To get started, simply create an email marketing list and send out a mass email with your offer. You can use free tools like GetResponse to create and send out a campaign in less than 15 minutes. You can further refine your approach by using tools like A/B testing and multivariate testing to determine the most effective strategy for your product or service. These tools allow you to test different campaign messages and content to see which performs best.
You can put all of this together and it forms a fairly complete picture of how you should be marketing your business online. The key takeaways are to find the right audience, create content that they value, and engage with them on social media. You can add to this list more steps that you should take, but these four will get you started.