In case you’re wondering, yes, social media and online marketing are different things. You can’t put one inside the other. You would say you’re on social media when in fact you’re creating content for online marketing purposes. Don’t get me wrong, you can have a presence on social media while still following the rules of traditional marketing. For the most part, you would use social media to reach people online who would then follow your marketing initiatives.
If you’re interested in creating a successful online marketing and social media strategy, then you’re in the right place. We’ll cover the basics of what you need to know to get started. Then we’ll dive into key strategies you can use to build your online presence and drive traffic to your site.
Set A Lengthy Time Frame
One of the first things you need to do to create a successful online marketing and social media strategy is to set a lengthy time frame. You can’t just decide to go for it and then expect to reap the benefits. You need to have a clear idea of what you’re aiming for and how you intend to get there. Think of it as a journey that will take time to complete. You can’t rush perfection.
The main reason behind this is that you need to have a clear understanding of how people are consuming content online. In today’s world, consumers are constantly jumping between different platforms – sometimes even multiple devices – to get the content they need. You can’t measure the effectiveness of your content with a click statistic or by looking at the number of Facebook likes or follows. To truly understand how your content is performing, you need to track multiple metrics over time.
Choose A Niche
Now that you have a good idea of the time frame in which you’ll be working, you can start to focus on the nuts and bolts of creating a solid strategy. One of the first things you should do is to choose a niche. This is the single most important thing when it comes to being effective online. You want to pick a topic that you’re an expert in or at least confident enough to be able to conduct informative interviews about. Your strategy should reflect what you know best and aren’t afraid to talk about.
If your chosen niche isn’t crowded, then you’ll have an opportunity to define yourself in a way that isn’t available to everyone. When picking a niche, make sure that there isn’t someone or something out there that already dominates the niche. If there is, then it may be difficult to gain traction with your strategy. The ideal situation is one in which there are multiple options to choose from and ample room for multiple players. Of course, this doesn’t mean that you have to be the best at doing something – it just means there isn’t one specific person or company that is. This is your opportunity to stand out and be different. When developing your strategy, you should always consider the needs of your audience. This will help you choose content that they will value and benefit from. It’s also a good idea to consider the needs of those you’re trying to reach. For example, if you’re a pet store and want to appeal to those who love their pets, you might want to consider creating content about pet health or behavior. Doing so could help you develop a relationship with a new audience and grow your business substantially.
Make Sure Your Strategy Meets The Needs Of All Stakeholders
One of the main reasons why you need to take the time to develop a successful online marketing and social media strategy is to make sure that all stakeholders are met. You need to think of yourself as being in charge of a group of people and not just one. You need to make sure that everyone’s needs are being met without exception. Take a look at the following example. If you’re the director of a marketing department, but your boss is the CFO and has different strategic goals, then you need to create a strategy that will satisfy both sets of expectations.
You can also use a tool like SurveyMonkey to collect feedback from different parts of your organization. Doing so will help you pinpoint strengths and weaknesses, and create a clearer picture of what is going on.
Put Yourself In The Place Of The Audience
The next step in your strategy is to put yourself in the place of the audience. Instead of just thinking about what you want, try to envision what the people you’re trying to reach want. If you can do this, you’ll be able to choose content that they’ll value and benefit from. The better you can do this, the better you’ll be able to choose content that will resonate with your audience. It can be useful to ask yourself questions such as, “What would my customers or readers say that I should focus on?” or, “What do I want my readers to say about me?” Using tools like SurveyMonkey can also be helpful in this regard. You can ask open-ended questions and get instant feedback from your audience.
Make Sure Your Strategy Is Unique
To finish off this topic, let’s take a moment to discuss uniqueness. This is one of the most important aspects of your strategy, particularly if you are applying for grant money or want to be considered for a partnership. The better your strategy is, the better you’ll be able to stand out among others in your industry. Doing this will, in turn, help you gain credibility. When applying for grants or considering a partnership, uniqueness should be at the forefront of your mind.
Follow The Basics Of Good Content Creation
Don’t get me wrong, following the rules of good content creation isn’t hard. It just takes a bit of time and consistency. One of the best things you can do for yourself is to commit to creating at least two pieces of content per week. This could be anything from an article to a podcast episode or a YouTube video. As you create more and more content, you’ll start to see the benefits. Don’t be afraid to experiment with different formats and see what works best for your audience. As long as you follow the basics of good content creation—a catchy topic, supporting content, and an engaging voice—you’ll be well on your way to creating content that you’ll know is successful.
Choosing a niche, making sure your strategy meets the needs of all stakeholders, putting yourself in the place of your audience, and making sure your strategy is unique will all lead you to a successful online marketing and social media strategy. Don’t be afraid to think outside of the box, but be consistent in your approach and willing to listen to feedback – both good and bad – to ensure the best results possible. With a little bit of planning and research, you’ll be able to develop a strategy that will, in no time, become both effective and profitable.