Ever wonder how the big online marketing agencies can get away with providing marketing services for tourism organizations, while small businesses like yours can only dream about being supported by such high-quality services?
The answer is simple. Big websites like Google, Facebook, and Twitter can afford to give your business the best shot at being found online because they have numerous users who are searching for stuff related to your niche. The more users, the better. So, if you’re a tourism business searching for potential customers, these platforms can provide you with the best possible chances to be found.
But what if your business doesn’t generate enough leads to make a dent on your revenue?
You’re in luck because there are a number of high-quality startups who see your business as a natural fit for their platform and are eager to provide you with a chance to reach more people than ever before with your marketing material. And the great news is that they’re just as eager to work with tiny startups as they are large companies.
These organizations provide valuable services to tourism businesses, including SEO (search engine optimization), PPC (pay per click), social media marketing, and email marketing.
So, how can you take advantage of these marketing services and how can you use them to grow your business?
Set Up Proper Keywords And Phrases
The first step to taking advantage of these marketing services is to set up your account with the agency, and the better the terms you use, the better your chances of being found. Let’s say, for example, that you’re an art gallery that specializes in French Impressionist paintings and you’ve never heard of SEO or PPC – both of which you’ll be working with the agency to get optimized for the phrase “French Impressionist paintings.”
You might assume that finding buyers for your product is easy; after all, you’ve just entered a fairly popular keyword phrase into the search bar. But it’s not so simple because there are literally hundreds or thousands of other businesses that also offer the exact same product or service as you do. To make matters more complicated, you’ll also need to contend with businesses that are already established and have a lot of SEO or PPC activity going on. This is where using proper keywords and phrases comes in handy. You don’t want to go head-to-head with an established business, so using the resources available to you – like the ones mentioned above – to get ahead in the game.
Get A Jumpstart On SEO
SEO is a form of marketing that doesn’t require you to pay for each month of service. Instead, you’ll need to specify a few key words and phrases, and then sit back and allow the agency to work their magic. Once the process is complete, you’ll be able to see the results of their efforts in the form of a ranking report that will tell you exactly where you stand in comparison to your competitors.
This service is extremely valuable because it allows you to get an early headstart in the SEO race. Instead of having to guess at how search engines work or desperately try to play catch-up, you can take the time to familiarize yourself with the ins and outs of SEO, determine the best keywords and phrases for your niche, and then leave the rest to the professionals.
PPC Reverses The Odds
Similar to SEO, PPC stands for “pay per click.” However, with PPC, you’ll be submitting bids on every key word or phrase you want to target, and the more you’re willing to spend, the more you’re able to reach potential customers. To give you an idea of how much visibility PPC can provide, consider this: if you happen to be the best-selling business in your niche, you’ll almost certainly appear in the top three or four results for any given search.
This kind of exposure can boost your sales by encouraging potential customers to click on your business and learn more about what you have to offer. In other words, PPC can help you beat the odds and gain the advantage when it comes to being found online – especially if you’re a small business trying to break into a new niche market.
Riding The Wave Of Trends
In addition to helping you gain the upper hand in the search engine rankings, these online marketing services can also help you stay ahead of the trends. To give you an idea of what this means, let’s say that you’re a hotel chain looking for ways to stand out from the competition. You’ve decided to create a unique social media banner for each hotel that incorporates the elements of popular culture such as music, film, or food. To make it easier for your staff to remember the different banners, you can incorporate a color scheme and design pattern that will be easy to replicate.
When a person clicks on the banner, they’ll see an image that is distinct from the rest of your content – especially if something else is featured prominently on the page.
Make Sure Your Website Is Presentable
Last but not least, let’s not forget about the most vital piece of any business – its website. As you consider these marketing services, bear in mind that your website is the single most important aspect of your business. It represents your brand, your expertise, and most importantly, your ability to satisfy your customers. So, make sure you have a quality site that is easy to navigate and effectively communicates your message to the world. If you’re not sure where to start, get professional help.
While there are plenty of benefits to these online marketing services for tourism businesses, keep in mind that not every service can be used effectively in every situation. For instance, SEO can be a great way to get the jumpstart you need but, if your goal is to drive traffic to your website and turn that traffic into paying customers, you might want to consider other options.
At the same time, PPC can be a great way to gain an advantage in the search engine rankings for certain keywords and phrases but, if your goal is to boost your overall sales, you might want to consider other options as well.