Is it time for you to explore the world of online marketing and social media? If so, then you need to read this article. We will teach you step-by-step how to effectively promote your tourism business online. Below, you will discover several tips and tricks on how to do just that.
Create A Blog
Blogs are an essential part of any marketing effort. The reason is simple. According to HubSpot Blogs, 62% of consumers have made purchases after reading an online review. Furthermore, 70% have visited a business’s website after reading an article about it in a blog.
The importance of a blog for your tourism marketing strategy cannot be overstated. It is a place for you to share valuable information with your audience. In return, you will earn the opportunity to engage with your readers and potentially convert them into customers.
To create a blog for your travel or tourism business, you will need to log into your dashboard and click on the “Blog” icon. From there, you will be able to choose a blog theme and name for your blog. After you have uploaded your logo, you can start writing.
Blogs are a great way to build credibility and trust with your audience. If you are looking to promote your tourism business, then consider creating a blog for your site. Doing so will not only allow you to share valuable information with your audience, but it will also provide you with a platform to engage with them.
Use Video Content
Did you know that consumers have an average of four screens in their homes, comprising of two tablets, a laptop, and a smartphone? That’s a lot of media opportunities, especially if you consider that people are often using these devices while traveling.
The thing is, users on social media platforms like Instagram and YouTube are more likely to enjoy and remember your videos than your text-based content. In fact, HubSpot Blogs found that video content was 80% more effective at engaging consumers than text-based content.
If your main language is other than English, creating an English-language version of your video content can boost your reach and help more people understand your message. In addition, video content is great for demonstrating procedures, whether you are showing tourists how to engage in a traditional Tongan dance or demonstrating how to ride a bike in a foreign country.
Scarcity is the act or fact of having limited supplies of something valuable or desirable. When you use this tactic in your travel or tourism marketing, you are signaling to your audience – and potential customers – that you have limited supplies of a certain luxury or a special experience and that they will have to make the most of it if they want to enjoy the special offer or find out more about the product.
A luxury hotelier in Thailand, for example, might post a notice that they are running a special offer for guests – a complimentary sunset cocktail during dinner or a free spa treatment – and then follow up with an article about the best time to enjoy these unique perks. In this case, the hotelier is offering something valuable that they know their audience will want, and it’s scarce. Their product or service is the experience, and the promotion is providing the means for them to deliver on that promise.
One of the most popular and trusted names in luxury hotels, Grand Hyatt Hotels & Resorts, uses scarcity to their advantage. The hotel chain operates in over 100 destinations around the world, and they have created a “My Hotel Grand Hyatt” section on their website. Here, they have showcased amenities at their hotels, such as their famous Butchers Billiards Club, which has over 100 years of history.
In this case, the product is the hotel itself, and the promotion creates the desire for more information by offering something rare. By tapping into this desire, you can drive business to your hotel and help create future revenue.
Customize Your Website
With so many platforms, it can be a struggle to maintain a cohesive look and feel throughout your entire site. This is why you should invest in website customization. Through professional website builders, like Squarespace, you can create a totally unique and branded experience for your audience. This will not only make your website more engaging, but it will drive more business your way.
If you already have a professional-looking website, then consider using a service like Growthoid, which can help you set up special offers and marketing campaigns on your behalf. With their tools, you can create highly targeted content strategies and advertising campaigns to fit any budget and reach any audience – wherever they are in the world.
Use The Right Social Media Platforms
Did you know that 59% of consumers have used social media to research local businesses? That’s a lot of traffic you can gain access to if you integrate social media into your travel or tourism marketing strategy.
You can use several social media platforms to promote your tourism business, from Twitter to YouTube and Instagram. Each of these platforms is completely different, providing you with a variety of ways to engage with your audience.
Instagram is the second largest social media platform, reaching over 500 million people every month. This makes it a great place for you to gain traction and to connect with potential customers. Did you know that brands like Nike, Sephora, and Michael Kors make the majority of their revenue off of Instagram?
If you want to be successful on this platform, then consider using the #selfie, #igfans, and #myselfieoninstagram to engage with your audience in a way that will make them feel like you are speaking directly to them. Do this, and you will find that Instagram can be a very effective tool in your marketing plan.
If you want to be seen as a thought leader in your industry, then consider creating a LinkedIn profile for your travel or tourism business. This will not only make you more accessible to potential customers, but it will also provide you with a space to display your knowledge and experience in your industry
Use Influencers And Celebrities
Did you know that 45% of people have purchased a product or service after seeing it recommended by an influencer? If you want to be successful with influencers, then consider creating content that is shareable. This can be anything from an Instagram photo with a popular hashtag to a blog post with accompanying videos.
There is a reason why marketers like MindBody have adapted their approach to match the online behavior of consumers; if you want to be successful in today’s digital world, then you must evolve with the times. Below, you will discover several tips and hacks for gaining traction on YouTube and Instagram.
Create A Compelling Description
Did you know that people are 47% more likely to click on a video with a compelling description? The average person watches only 4.5 videos per day on YouTube. To ensure that your videos stand out, create a concise, accurate, and compelling description.
The text inside your video’s script should match the description that you write for your video. If there is a problem with the video’s description, then people may not click on your video, assuming that it is spam or is poorly written. To avoid this, make sure that your video’s description is easily accessible and contains all the necessary information for your audience to know what your video is about.
Did you know that people who post frequently receive the most traction? Whether it’s articles, photos, or videos, posting frequently is the key to success on social media.
Every day, you should be posting new content to gain more traction and to keep your audience interested.
To keep your audience engaged, you should be posting at least once every two weeks. If you are posting frequently and consistently, you will gain credibility with your audience and encourage them to engage with you.
Did you know that people on social media use hashtags to find content that is relevant to them? As we have discussed above, video content is 80% more effective at engaging consumers than text-based content. If you want your video content to be discoverable, then you will need to utilize hashtags.
When a consumer uses a hashtag in their tweet, it provides them with a simple way to connect with other people who are discussing similar topics – potentially increasing your reach and growing your audience by word of mouth.
As an example, if you are posting about the Venice Biennale, then you could use the hashtag #VeneziaBienale to connect with relevant people on social media.