How to Optimize a Website Without a Web Designer

Most people think that to optimize a website they need a web designer. Well, that’s mostly because most people don’t know how to do it themselves. In actuality, with some basic HTML, CSS, and JavaScript knowledge, anyone can optimize a website for their own needs. This article will give you some insight on how to do it yourself so that you can better understand what your web designer is doing and why they are doing it. Furthermore, if you’re looking for some tips on how to improve your website, this article is for you. Now, let’s get started.

The Three Main Targets of Website Optimization

As mentioned above, most people think that to make a website better, they need a web designer. Well, that’s mostly because they look at it as a one-time thing. What they don’t realize is that you can actually improve a website by making continual changes to it. There are three main targets of website optimization – speed, functionality, and engagement.


The first and most obvious target of website optimization is speed. You want your website to load quickly so that your visitors don’t leave before the content has loaded. To help with this, you should begin by making sure that your website is built using the optimal HTML, CSS, and JavaScript. Keep in mind that poorly written HTML can slow down a website. In addition, using inline CSS and JavaScript can also cause a page to load slow. One of the simplest ways to make a website faster is by using a content delivery network (CDN). A CDN is a group of servers that hold and deliver content to your visitors, which can reduce the load time of your website. In addition to making your site load faster, a CDN can also improve your site’s functionality by enabling you to cache content, such as scripts and stylesheets, which means that the content will be served from the CDN instead of having to be downloaded every time the page is loaded. Finally, if you use a content management system (CMS), such as WordPress, you can speed up your website by making use of plugins and widgets that can increase the performance of your site. For example, if you use the Akismet WordPress plugin, as mentioned above, it can help prevent spam on your site by identifying and removing spam posts before they are published. That way, your site doesn’t have to load the posts multiple times after they have been cleaned up. Overall, using a CDN with a CMS can significantly improve the speed of your site. For more information on how to use a CDN with WordPress, check out this article by Rocket Laminates.


The second target of website optimization is functionality. After all, nobody likes to visit a site that is not functional. To help with this, you should start by making sure that your site is mobile-friendly. That way, when your visitors visit from a mobile device, such as a smartphone or tablet, they will have a positive experience and won’t leave before they have accessed everything on your site. To make your site mobile-friendly, you will need to use a mobile-friendly service like Google’s AMP for WordPress. With AMP, as mentioned above, you can actually take your WordPress blog and turn it into a mobile-friendly experience. For more information on how to do this, check out this article by Rocket Laminates.


The third and final target of website optimization is engagement. You want to engage your visitors so that they come back for more. To do this, you can put yourself in your visitor’s shoes and think like them. Think about what would make your attention grabber and keep you coming back for more. Then, find ways to give this to your visitors. For example, you could put a call-to-action (CTA) button at the end of each blog post or on the homepage of your site. When a visitor clicks on this button, they will be taken to a new page or presented with a form to complete. Then, when they return, they will see messages or offers that relate to their previous action – whether it was clicking on a CTA button or filling out a form. Now, this is just one example of how you can get more visitors to your site and keep them coming back. Ultimately, to have a successful website, you need to establish a firm foundation first, then you can build on it.

The Difference Between Design and Development

Before we get started, it’s important to understand the difference between design and development. Design is all about the look and feel of the site, while development is all about the programming. Now, if you’ve ever worked with a traditional web designer, they will tell you that design is also about the functionality of the site. That is, if it looks good and functions well, they’ll say that it’s a well-designed site. However, this is not true. A good designer will embrace both functionality and design, but, ultimately, design takes priority. As a general rule of thumb, if you’re looking for a web designer, make sure that they have some experience in developing websites and that they are willing to learn. Additionally, make sure that they have some experience in working with digital marketing companies or SEO firms. These days, you can’t truly have one without the other. Designing a site without any knowledge of development is like riding a bike without training wheels – it’s fun, but it’s more likely to end up in a wreck than anything else.

The Anatomy of a Website

Now that you’re equipped with the basics of what a website is and where it comes from, let’s get started on actually creating one. To do this, you will need to use a tool called a website builder. With a website builder, you simply fill in the content – whether it’s HTML, images, or video – and then build the site as you go along. In this way, you don’t need to worry about the back-end of the site since the tools will take care of it. For the most part, you just need to focus on putting content out there and building a decent foundation.

Best Practices For Building a Website

Now that you have a good understanding of the anatomy of a website, it’s time to dive into the specifics of building one. Here are some best practices that you should keep in mind:

Use The Right Site Builder

When choosing a site builder, you want to make sure that you get one that is right for your needs. Most people think that all site builders are created equal, but this couldn’t be further from the truth. Some site builders are made for coding enthusiasts who want to dive in and get their hands dirty. However, if you’re looking for a simple, user-friendly experience, you should consider an online-based builder like Squarespace. In addition, make sure that the site builder you choose is compatible with your desktop or laptop computer as well as your mobile device. This will depend on whether you want to access the site from home or while on the go. For instance, if you access the site on your mobile device, you will need to ensure that the experience is optimized for small screens.

Pick A Domain Name

Once you have a site, the next step is to pick a domain name. You want to choose something that is relevant to your site and that isn’t taken yet. If you’re on a budget, consider shopping around for the best possible deal. You can also ask friends and family for help or go with domain – these are some of the most popular domain extensions and they are widely available at any reputable web hosting company. Keep in mind that you need to have a domain name to create a website, so if you don’t already have one, now is the perfect time to get one.

Secure It With A Password

Once you have a domain name, the first thing you should do is to secure it with a password. If you’re not sure what a password is, it’s time to learn. A password is a combination of letters and numbers that you choose to keep secrets. You can use a simple password manager like LastPass to store your passwords in a safe and secure manner. This way, you don’t have to worry about forgetting them or accidentally giving away the secret key. LastPass enables you to create strongly unique passwords that can be used to secure various websites and services. In addition, LastPass can keep track of your passwords for you, so if you start to forget one, you can always go back and retrieve it.