The Top 7 Online Marketing Tools of 2015

2015 was an exciting year for online marketing. Traditional media channels like TV and magazine publications evolved and changed in response to the growing popularity of online content.

As a result, many traditional media roles, like journalist and brand ambassador, became increasingly blurred. While the line between traditional and digital marketing continues to blur, marketing became more multidisciplinary, incorporating elements from SEO, content strategy, and performance marketing.

In 2015, marketers used many different tools to perform their digital marketing tasks. Some of the tools became popular, and others faded out of favor due to changing platforms or algorithms. Here are the top online marketing tools of 2015.

Hootsuite

Often referred to as a “social media dashboard,” Hootsuite allows users to manage and analyze their social media activities across multiple accounts (e.g., Twitter, Facebook). One of the main advantages of using Hootsuite is its ability to link back to your website and content to make it simpler to keep track of your social media activities and report on them.

Another advantage of Hootsuite is that it provides users with insights on the performance of their social media campaigns. Additionally, marketers can use social media management tools like Hootsuite to coordinate and schedule posts on multiple accounts. Finally, content analysis tools like Hootsuite allow marketers to track the performance of their content across different platforms—print, digital, and social media.

Canva

Canva allows users to create and design posters, flyers, and yard signs with their own photos, text, and graphics. By using a tool like Canva, anyone can become a professional-looking graphic designer.

Canva offers templates for different types of projects. For example, there is a “poster designer” template that allows users to create a professionally looking poster in just a few clicks. Similarly, Canva has a “flyer designer” template that makes it easy to create a business flyer.

One of the main advantages of using Canva is that it provides users with the ability to track the performance of their designs. They can preview how their designs look in different formats (e.g., a poster, flyer, or yard sign) and find insights on how they perform in the “Engagement” section of their dashboard.

Squarespace

If you are looking for a simple and easy to use website-builder, then Squarespace is the tool for you. The good news is that Squarespace is incredibly easy to use. You will not need any sort of technical skills to operate it. Also, if you are looking to create a simple, yet fully functional website with a content management system (CMS) that allows you to update the content yourself, then Squarespace might be the right fit for you.

One of the main advantages of using Squarespace is that it provides users with an incredible amount of functionality out-of-the-box. You do not need to worry about installing specialized software to use this tool. Additionally, Squarespace allows for full customization of the site’s appearance.

HubSpot

The popularity of HubSpot is directly correlated to the success of companies like Netflix, PSA, and Airbnb. When used correctly, HubSpot can be highly effective in driving lead generation, connecting with customers, and boosting brand awareness.

HubSpot’s strength is in its user-friendly interface. It is designed to be easy to use and navigate. Additionally, HubSpot provides clear visualizations of all account performance metrics. These metrics are easily visible and accessible to all users, which makes it simpler for business owners to keep track of their campaigns’ performance and make necessary adjustments as needed.

One of the main advantages of using HubSpot is that it provides users with a solid foundation of marketing tools, from which they can build out their collateral, content, and social media strategies. If you are looking for a free trial, then HubSpot is an option to consider.

MailChimp

MailChimp is one of the most popular marketing automation tools, thanks to its affordable pricing and easy to use interface. Marketers who use MailChimp enjoy its flexibility and how it can be applied to various marketing tasks. For example, if you are looking for a tool that can help you create automatic emails to send to your customers, then MailChimp is a good option to consider.

One of the main advantages of using MailChimp is that it is incredibly easy to setup automated emails. Its interface is also very user-friendly, allowing even untrained users to easily create email campaigns.

Buffer

Buffer is popular among content creators, bloggers, and social media managers who need to schedule posts for later publication. One of the main reasons why marketers use Buffer is because it allows them to schedule posts in advance. When posted in advance, each piece of content generally performs better, gaining more traction and generating more leads and sales.

Buffer’s strength is in its scheduling tool. It was originally designed to help content creators publish content at the perfect time to gain the most traction. As a result, many users find Buffer to be extremely effective at increasing the productivity of their work. Furthermore, marketers, bloggers, and content creators who use this tool typically report that they get more engagement and more leads as a result.

One of the main advantages of using Buffer is that it simplifies the complex process of finding the right time to post. This is especially helpful for busy professionals who need to keep their social media accounts active and engaged but do not always have the time to constantly monitor when to post.

Sumo

Sumo is a content scheduling and publishing tool that was designed with journalists in mind. It was originally designed to be an effective tool for gathering content from across different platforms (e.g., websites, social media accounts, and mobile apps) and publishing it in a single, high-quality piece, frequently updated with the most recent content.

One of the things that make Sumo special is its visual layout. It was specifically designed to mimic a magazine, with spreads and columns. This approach makes it much easier for journalists to find content, as they can instantly recognize the content’s format. Additionally, the tool makes it easier for journalists to write engaging content, simply entering text and snapping a few pictures to create an engaging piece.

Sumo’s strength comes from its high-quality content and ease of use. Most users find it to be an effective tool for gathering content and increasing the productivity of their work. Furthermore, marketers use the tool to establish and maintain regular content streams, driving increased engagement and SEO value for their websites.

One of the main advantages of using Sumo is how simple it is to get up and running with the tool. It takes only a few minutes to set up a basic account and get started using the tool. Additionally, its intuitive interface makes it very easy for anyone to use, even if they have no previous experience with digital marketing or content strategy.

HubSpot Bloggers’ Console

If you are a HubSpot Blogger, then you can take advantage of the HubSpot Bloggers’ Console. This tool provides you with all the functionality of the regular HubSpot platform, along with a few extra features that make it simpler for you to manage and analyze your blog’s performance.

The first thing you will need to do is connect your blog to the HubSpot platform. After that, you can access your blog’s dashboard, which will display all the basic metrics you need to know about your blog’s performance. From here, you can easily make adjustments to increase the performance of your blog, by making targeted adjustments to the content, social media, and email marketing strategies.

The tool provides you with many useful features, including the ability to track the performance of your blog posts and analyze the content’s performance in different ways (e.g., comparing the performance of different blog posts, identifying which content drives the most traffic, or determining the average time users spend on your blog’s pages).

If you are looking for a simple and user-friendly tool that will increase your productivity as a blogger, then the HubSpot Bloggers’ Console is an option worth considering.

TikTok

With over 500 million monthly active users, TikTok is one of the most popular social media platforms today. While mostly used as a source of comedy and entertaining videos, TikTok is becoming a place for users to share and discover content that is tied to big trends and popular culture.