The year 2017 was undoubtedly eventful. Google made major changes to its algorithm which affected how search engines function. Mobile marketing became even more important as mobile usage skyrocketed. And of course, the most popular social media platforms experienced many tweaks and got themselves a complete makeover.
This evolution in technology and platforms had a large impact on marketer’s strategies and activities. As a result, many old methods and tactics no longer work as well as they used to. To ensure you’re adapting your strategy pro-actively, we’ve developed a list of the top online marketing strategies for 2017.
1. Focus On The User
Many marketers put too much focus on their products and neglect the needs of their audience. As a result, their efforts are scattered, uncoordinated, and ineffective. In today’s world, users are the ultimate measure of success. If you want to improve your odds of success, you need to place more focus on user experience (UX) and ensuring that your products match user expectations.
2. Personal Branding Is The KEY
Having an identifiable persona is of paramount importance in today’s consumer-driven world. In the past, a business’ success was often based on the performance of a specific product or service. However, in today’s world, consumers are more likely to choose a business based on the identity of the person behind it rather than its products or services. The key is to develop a personal brand that is distinct from your business brand. Once you’ve established yourself as an expert in your industry, customers will naturally associate your name with quality products and services. As a result, you’ll find it much easier to engage with potential customers.
3. Mobile Is KEY
According to Google, in 2022 there will be more searches performed on mobile devices than on desktop computers. As a marketer, adapting your strategy for mobile is vital. Even if you’re a small business with limited resources, there are options for marketers who want to reach consumers on the go.
4. Multi-Channel Marketing
In the past, people focused on a single platform, typically social media, to achieve massive audiences. Now, with the rise of influencers and content creators, people are realizing they can gain greater popularity by expanding their efforts to other platforms beyond social media.
Having a presence on social media is still important, but as a marketer, you must maintain other platforms and establish yourself as a thought leader in your industry on topics covered on those platforms.
5. Video Marketing Is On The Rise
58% of Gen Z use video to learn something new, and 80% of millennials use it to research or find information. With videos being so popular on the web, it’s no surprise that marketers would want to take advantage of this trend and integrate video content into their strategy.
YouTube celebrities like Megan Jayne Crabbe, aka ‘MJ Crabbe’, have millions of followers who watch her videos to learn how to do things or to get insider tips on relevant topics. With video content being accessible and engaging, marketers can easily use this tool to connect with consumers, even if they don’t have a massive audience yet.
6. Personal Branding Is The KEY
Having an identifiable persona is of paramount importance in today’s consumer-driven world. In the past, a business’ success was often based on the performance of a specific product or service. However, in today’s world, customers are more likely to choose a business based on the identity of the person behind it rather than its products or services. The key is to develop a personal brand that is distinct from your business brand. Once you’ve established yourself as an expert in your industry, customers will naturally associate your name with quality products and services. As a result, you’ll find it much easier to engage with potential customers.
7. Content Is King (or Queen)
While video marketing is on the rise, text still reigns as the primary mode of communication for most people. To engage with consumers, create useful and informative articles that can be accessed easily by anyone interested in your topic. Make sure to research keywords and use SEO to increase the chances of your articles showing up in search results.
8. Build A Following On Social Media
Since social media is such a prominent platform in our society, it’s critical for marketers to establish themselves on this channel as early as possible. Create a profile on the most popular social media platforms, such as Twitter and Instagram, and start sharing valuable content regularly. And remember: the more you share, the more people will notice you.
Once you’ve gathered a following, take the time to learn from the experts in your industry. Watch and learn from YouTube celebrities and industry influencers to see what resonates with your audience and to figure out the best ways to communicate with them.
9. Measurements Matter
Since marketing is a form of research, proper measurement and analysis of results are of paramount importance. To ensure you’re always improving your strategy and tactics, set a goal to measure the success of your efforts regularly. Track the number of leads generated from social media posts and analyze their engagement rates to see the results of your efforts.
10. Be Unique
To stand out in a crowded market, develop unique strategies that will catch the attention of consumers. Many businesses operate under the assumption that products with the same functions and features as those offered by competitors are automatically superior. However, in today’s world, consumers have higher expectations, and competitive analysis is only effective if the resulting information is going to be genuinely unique.
11. Adapt As Times Change
Since the world of marketing is ever-changing, it’s important to remain knowledgeable of the latest trends and technologies. Keep up with the times by regularly reading industry news articles and attending relevant conferences. By continually adapting your strategy and improving your execution, you’ll ensure that your efforts are always succeeding in generating the results you’re looking for.