The perfect blend of creativity and technological innovation, marketing online is a goldmine for prospective students. Building a successful marketing strategy isn’t as difficult as you’d think, and neither is executing it. Once you develop the habit of creating and distributing content regularly, you’ll experience exponential growth that will leave you stunned.
The Best Online Marketing Programs
If you’re searching for the best online marketing programs, you’ve probably considered a variety of options. Not all of them are created equal, so it’s important to do your research before you make a decision. We’ve compiled a list of the top online marketing programs that cover all the bases. From marketing analytics to digital marketing, you’ll find something here that will appeal to you.
Deciding what makes a top-notch program is tough, but there are a few essential factors to consider. The first is the quality of the curriculum. You shouldn’t waste your time and energy studying for a class that isn’t up to par. The second is the quality of the teaching. The instructors should be experts in their fields and passionate about sharing their knowledge with the students. The third is the degree’s reputation. Visit the websites and social media accounts of reputable universities and you’ll often find that their marketing programs are pretty high up on the list of popular programs. The last essential factor is the cost. Naturally, you don’t want to blow your budget on something you might not need. The key is to find a reputable university that offers an affordable program. With those criteria in mind, here are the top five online marketing programs.
University of North Carolina at Chapel Hill
One of the most prestigious universities in the country, the University of North Carolina at Chapel Hill is a goldmine for students interested in marketing. The school is home to the influential Wharton School of Business, and the marketing program is no different. The curriculum is robust and includes classes such as marketing analytics, digital marketing, public relations, and much more. The teaching staff is committed to providing the best learning environment possible, and they make sure to provide students with the resources needed for success. The only real downside is that admission is highly competitive and the cost of tuition is steep. If you’re looking for a top university, this might not be the best fit for you.
University of Southern California
The University of Southern California is another great school if you’re looking for an online marketing program. Much like UNC-CH, the USC School of Business also offers a robust curriculum that covers all the basics of marketing. The biggest difference is in the cost: at USC, the marketing program is considerably less costly than at UNC-CH. Plus, the quality of the program and the instructors are top-notch. The only downside is that unlike the other programs on this list, this one doesn’t include any graduate programs. If you want to get your MBA or Doctorate, you’ll have to look elsewhere.
Next up is the Harvard Business School.
Harvard Business School (Dartmouth)
Yes, the same Harvard Business School that’s known for creating the MBA also has a thriving marketing program. If you’re an idealist and believe that an online degree should be equivalent to a traditional one, this might be the option for you. Not only do they have a top-notch reputation, but the cost of their program is exceptionally low. You’ll learn everything you need for the exam from an experienced and knowledgable faculty. One of the biggest differentiators between this program and the rest is how they handle alumni relations. While the rest of the schools on this list have well-established alumni associations, the Harvard Business School doesn’t necessarily need one because their alumni network is exceptionally strong. If you’re looking for an affordable top-notch program with a great reputation, this is the option for you.
Rice University
One of the most prestigious universities in the country, Rice University is home to the Baker Institute for Public Policy. Not only does it have a great reputation, but it also has a very robust and affordable online marketing program. If you’re looking for a top-notch university with an incredible reputation and a low cost, Rice is a great option. As a bonus, most of their online courses are open to international students as well, so there’s that as well. The biggest downside is that the school doesn’t offer any graduate programs, so if you want to get your MBA or PhD, you’ll have to look elsewhere.
University of Michigan
The University of Michigan focuses on both teaching and research in their effort to create the best possible education for their students. The result is a robust marketing program that covers all the essentials of marketing. One of the things that makes the University of Michigan’s program special is that it includes the Professional Master of Science in Marketing (PMSM). This is a terminal degree that requires students to complete a research project and present it formally before a group of their peers and faculty members. The project is then published and presented in top-tier professional venues. It’s a great option for those interested in marketing analytics and marketing research. The program also includes a strong emphasis on teaching students the various critical thinking and argumentation skills necessary for problem solving and analysis in a professional setting. If you’re looking for a top-notch university with a very affordable program and a great reputation, the University of Michigan is the option for you.
Virginia Tech
A top research university that’s also a member of the Virginia Tech family of colleges, the School of Marketing and Management at Virginia Tech offers a very affordable online marketing program. In fact, its cost is about 30% cheaper than most other top-notch marketing programs. The cost of attendance is fairly low, and the quality of education is exceptional. One of the biggest differentiators is that it is completely online. There are no campus visits, no face-to-face lectures, and no applications to fill out. This is a godsend for busy professionals who want to further their education but don’t have the time to commit to a full-time program. The biggest downside is that because this is an online program, it is not possible for students to get involved in any extracurricular activities. The opportunity cost of not being involved in activities outside of the classroom is high. If you’re looking for an affordable top-notch program with a great reputation, the Virginia Tech School of Marketing and Management might be the option for you.
University of California, Los Angeles
As the name would suggest, the University of California, Los Angeles’ School of Commerce is dedicated to teaching students about business. The marketing program here is no different: it’s robust and covers the basics of marketing analytics, marketing research, and digital marketing. The added bonus is that it also includes a lot of elective courses, so you can further specialize in areas that interest you. The biggest difference is in the way this program handles alumni relations. While most of the schools on this list have established alumni associations that keep in contact with graduates, the University of California, Los Angeles doesn’t necessarily need one because their alumni network is so extensive. If you’re looking for an affordable top-notch university with a great reputation, the University of California, Los Angeles’ School of Commerce is the answer. Most importantly, they offer an incredibly affordable online program for students.
As you can see, there are numerous options for those seeking a top online marketing program. Remember, the key is to find a reputable university that offers an affordable program. Doing so will put you on the right path to a lucrative future in the field.