Being a marketer is a lot of fun. You get to play with words and figure and you often get to create marketing campaigns that can bring in the sales. But that also means there’s a lot of room for growth. While a lot of the jobs you’ll do as a marketer will be fun and educational, there will be times when you want to check out what other marketers are doing and how you can improve your own game. That’s where online marketing mentors come in.
If you’re looking to grow your knowledge and skills as a marketer, then these ten online marketing mentors are a great place to start.
You may know Gary Vaynerchuk as the host of the hugely popular “The Gary Vaynerchuk Show.” If you haven’t heard of him, he’s been described as “the Jon Favreau of marketing,” which isn’t an exaggeration. He started his own digital marketing agency in the United States, and then proceeded to teach others how to do the same. As well as being a prolific content creator and podcaster, Gary Vaynerchuk is also the author of the bestselling book “Crushing It”.
As well as being a top-notch mentor, Gary Vaynerchuk is also a fantastic content creator and entrepreneur, which makes him a great choice for a top-notch mentor. He’s produced some amazing courses and platforms, such as Vidyard, that can help you take your video content to the next level.
Mel Robbins is the founder of MarketingCharts, a marketing data firm that provides marketing services to over 2,000 companies across the globe. Before establishing her company, she worked for 12 years in digital marketing at Grey Global and OgilvyOne. There, she became an expert in SEO, content strategy, and performance marketing.
One of her biggest achievements was reviving the search engine rankings of her then-employer, OgilvyOne, which saw an increase of over 40% in traffic as a result of her efforts. In 2013, she was also named one of the Top 50 Content Marketing Influencers to Follow on Twitter, and in 2020, she was named one of the Top 25 Marketing Influencers to Follow on Instagram.
As well as being an SEO and content strategist, Mel Robbins is also an accomplished keynote speaker and author. Her books include “The Omnichannel Marketing Handbook” and “The Email Marketing Blogger’s Success Guide.” She also launched a podcast with HubSpot, “The Marketing Charts Podcast,” which you can find here.
Kimberly Guccione is the CEO and creative director of Thrive, a marketing agency that supports businesses across Europe. She has more than 20 years of marketing and communications experience, and has worked for agencies including Wunderman, BearingPoint, and OgilvyOne. She is also a regular contributor to MarketingCharts.
You may know Kimberly Guccione from her work as the brains behind the fashion blog Thrivestyle, which she co-founded with her husband Anthony. The couple met while working at Wunderman and are now proud parents of a son, Oliver, who was born in 2015.
Being an entrepreneur and a parent are two very different things, and Kimberly Guccione juggles the demands of the two perfectly. She is also one of the most active Twitter users in the marketing space, with over 26.2 million followers, and is frequently re-tweeted by other digital marketers. If that’s not enough, she occasionally drops some very informative marketing nuggets into her tweets as well.
Rand Fishkin is the founder and CEO of Moz, one of the world’s largest independent search marketing companies. He is also the co-founder of Click Growth Ventures, a company that invests in digital marketing and search technologies.
Before founding Moz, Rand Fishkin worked at another search marketing company, Foundry, where he helped grow it from a two-person operation to a company with over 300 employees. In 2006, he was also named one of the Top 50 Marketing Influencers to Follow on Twitter.
You may know Rand Fishkin from his blog, “The Moz Blog,” which he co-founded in 2007. The blog covers all things SEO and digital marketing, and is often cited as one of the industry’s most influential blogs. Rand Fishkin has also appeared on numerous podcasts and been featured in multiple news articles, including being named one of Blavity’s 40 Under 40 in 2018.
If you’re reading this, you probably know Shane Barker. He is the founder of Buzz, an SEO and content marketing platform that connects businesses with potential customers, and also the founder of Hello Fresh, an international food delivery service, that he grew from a two-man operation to a multinational company with 160 employees.
Shane Barker is also the founder of ROKORO, a marketing and communications consultancy that provides strategic counsel to businesses. He is a graduate of the University of Warwick and completed the MSc in Digital Marketing & Social Media Management at the University of Westminster. He is also a member of the Chartered Institute of Marketing and a regular contributor to MarketingCharts.
Caroline Lai is the founder of Hello Fresh, as stated above, and is also the CEO of FullStack, a marketing agency that provides strategic marketing counsel to businesses. She is a prolific writer and speaker, who has also worked as the head of marketing at TINN and MINDGAMES, among others. In addition to her work at FullStack, Caroline Lai is also the founder of the Mimi Marketing Summit, a forum for marketers to connect and learn from each other.
You may know Caroline Lai from her blog, “Caroline’s Blog,” which she created in 2015. Much like Shane Barker, she is a graduate of the University of Warwick, and she completed the MSc in Digital Marketing & Social Media Management at the University of Westminster. If that’s not enough, she also possesses a Master’s degree in Economics from the University of Oxford. In addition to her work at FullStack, she is the founder of the Mimi Marketing Summit and the author of the book “Marketing Management: An Integrated Approach.”
Diane Greene is the founder of ICGI, which stands for Internet Consulting & Growth Insights. She also co-founded SearchLove, a marketing agency that provides search and social marketing advice to brands worldwide. She is the former president and CEO of Havas Worldwide London and has worked at several other ad agencies and marketing consultancies across the globe. She also served as the vice president of marketing for Expedia in the UK.
You may know Diane Greene from her blog, “Marketing Charts,” which she founded in 2011. In addition to her blog, Diane Greene is also the author of the book “Pricing Strategy for the Digital Age” and the co-author of “Marketing to Millennials.” She regularly contributes to publications such as the Wall Street Journal, the New York Times, and the Financial Times.
Patrice Florin is the founder of Red Ventures, a VC firm focused on digital marketing and connected commerce. In addition to his work with Red Ventures, Patrice Florin is also the founder of several other companies, including VividCortex and Adshifting. He is also the founder of the Future of Marketing Summit, an annual conference that brings together marketing leaders from across the globe.
You may know Patrice Florin from his work in the digital marketing and ecommerce space. He was formerly the vice president of marketing at Shopbop and serves on the boards of several other companies. In addition to his work at these companies, Patrice Florin is also the author of “Blogging for Business: Writing for Money or Business Purposes,” “Marketing to Millennials,” and “What Is Digital Marketing anyway?”
Jennifer Pan is the founder of LabPlus, a lab that provides contract research and development for life science, biotechnology, and pharmaceutical companies. She also founded Genetic Savings & Loan, a not-for-profit genetic testing and counseling company. She is a member of Alpha Kappa Alpha, the National Association of Pharmaceutical Professionals, and the American Association of Advertising Agencies.