With the evolution of social media and online marketing, companies now have the ability to target consumers wherever they are – whether they’re on the other side of the world or just down the road.
That means no longer should you settle for simply ‘reaching’ those within your local area. Companies can now connect with consumers globally, which creates a whole new set of strategy challenges for marketing managers.
The Importance Of Local Marketing
Even in this day and age, people prefer to use search engines and social media to find information rather than turn to advertisements. That means marketing managers must ensure their efforts are focused on attracting the right audience for their product or service, no matter where they are.
In addition to this, audiences in one area may not be as interested in your product as others, which means you may not get the return on investment you had in mind when planning your marketing campaign. This, in turn, may mean the need to adjust your strategy and tactics accordingly.
Digital Marketing Specialties Are Endless
Due to the constantly changing nature of digital marketing and the growing popularity of online marketing, fresh graduate job opportunities can be found in all areas of specializations. For example, SEO is one of the most in-demand graduate roles, and those working in digital marketing will be able to develop and implement SEO strategies for businesses of all sizes.
In addition to this, marketing managers who are looking to further develop their skills should consider taking a specialization in digital marketing, which will equip them with the knowledge and experience they need to continue gaining success in their role.
However, beyond SEO and digital marketing, there are numerous other specializations one can pursue in order to make the most out of their marketing degree. One option is to become a marketing consultant, working on projects for businesses around the world and solving problems of marketing analytics and digital strategy.
Top Online Marketing Companies In Los Angeles
Now, let’s take a look at some of the top online marketing companies in Los Angeles, which each have their own specialty and areas of expertise, as well as the size of their local clientele. This way, you can get an idea of the different opportunities available to you.
HubSpot
HubSpot is the global leader in digital marketing software, with headquarters in Boston and San Francisco, as well as remote employees located around the world. The company was founded in 2007 and became profitable almost immediately,
As a marketing software company, HubSpot’s main strength is providing companies with the tools to effectively market online. HubSpot’s software is highly customizable and has a very intuitive user interface, which makes it easy for non-technical users to get up and running.
The major differentiating factor between HubSpot and similar marketing tools is its in-house developed analytics tool, which provides companies with an inside view of how their marketing campaigns are performing. This helps businesses determine which approach is most effective and allows them to refine their strategies as needed. This also provides companies with the ability to closely monitor the performance of their campaigns and determine where they need to adjust and improve in order to get the best results.
MailChimp
MailChimp is another popular choice among online marketers whose marketing strategies rely heavily on email marketing. The company was launched in 2004 and is headquartered in California with offices around the world. Like HubSpot, MailChimp provides analytics and insights so companies can better understand their emailing strategy and improve their campaigns as needed.
In addition to this, MailChimp provides a free email marketing template, so even if you don’t have the money to invest in personalized emailing strategies, you can still create a professional-looking email to draw in potential customers.
Squidoo
Squidoo is a search engine that focuses on all things digital, ranging from marketing to web design. The company is based in San Francisco with additional offices around the world. Squidoo was launched in 2006 and is a subsidiary of HubSpot, which is why it shares many of the same strengths, including the ability to provide analytics and insights into marketing performance and strategies.
Mad Hippie
Mad Hippie is a full-service digital marketing agency that was founded in 2011 and is based in Los Angeles. The agency, which has five employees and was recently ranked number 41 on the Inc. 5000, specializes in SEO, PPC, and content creation for online businesses.
Like many other digital marketing agencies, Mad Hippie’s services are largely focused on attracting potential customers to a business’ website, using various online marketing techniques, especially SEO, which is why its services are mostly aimed at smaller businesses and start-ups. However, due to the changing nature of SEO and the ever-increasing sophistication of digital marketing agencies, larger businesses may eventually find themselves in need of its services as well.
In addition to this, Mad Hippie specializes in Google Analytics, which provides businesses with in-depth insights into exactly how and where their audiences are coming from, as well as how they’re interacting with the content on their websites. This helps businesses determine the effectiveness of their digital marketing efforts and, as a result, whether or not they need to continue with certain strategies, depending on the results.
MarketingCharts
MarketingCharts is a digital marketing agency that was formed in 2012 and is based in Los Angeles. The agency, which has seven employees and was recently named a Top 40 Digital Marketing Agency to Work For in 2014 by Builder Magazine, provides clients with SEO, PPC, and content creation services.
Like other digital marketing agencies, MarketingCharts’ services are aimed at helping businesses generate more leads and grow their audiences, primarily through SEO and PPC. The company has worked with well-known brands like HP, Nordstrom, and Subway, and helped them grow their audiences through paid and organic search, social media, and content marketing.
In addition to this, MarketingCharts specializes in inbound and content marketing, which focuses on attracting, engaging, and delighting customers rather than selling products or services to them. This marketing approach, which puts the customer at the center of everything, makes customers more likely to trust a business and be engaged with its content, whether they’re reading a blog post or viewing an infographic.
HubSpot’s Biggest Competition
While HubSpot is without a doubt one of the most popular companies when it comes to online marketing, it’s far from the only company providing similar services. In fact, many of HubSpot’s biggest competitors, like MailChimp and Squidoo, started out as direct competitors and grew to become bigger and better companies, as well as competitors, than HubSpot.
In addition to this, there are many other big companies, like Google and Facebook, that are largely responsible for the growing popularity of online marketing and digital marketing as a whole. These companies largely operate in the ‘closed environment’ of the internet, which means they have complete control over what information users can and cannot access. It’s not uncommon for marketing managers to have to negotiate with these companies to get access to the customer data necessary to carry out their campaigns.
Wrapping It Up
One of the best parts of the internet is the ability for users to connect with others and gain valuable information, all while staying anonymous. This provides a degree of freedom that allows for innovation and growth, as well as gives users the chance to be more open and honest, particularly when it comes to their opinions.
This is one of the major reasons why HubSpot, as well as similar companies, have risen to the forefront of the digital marketing industry. They provide a safe and secure space for users to connect and share information, thus promoting the growth of small businesses around the world.