Top Online Marketing Certifications

With the increased usage of the internet and social media, more and more companies turn to online marketing to drive business growth. If you’re looking to make the leap into online marketing and want to be able to specialize in e-commerce, search engine optimization, or web design, this article is for you. Here are the top online marketing certifications that you can become accredited with.

Online Marketing Specialist

Understand the importance of digital marketing and using the right tools to be able to reach your audience.

Who might need this certification?

If you’re an SEO (search engine optimization) specialist, content marketer, programmer, or digital marketer who has a background in computer science and marketing then go for this certification. In today’s world, web design and SEO are extremely important, and if you want to become an expert in either of these areas, then this certification is for you.

What will you learn during the certification process?

During this process, you will not only learn the theory of online marketing but also how to apply it using special tools (like Google Analytics). You will also learn how to design effective advertising campaigns using the Adobe Creative Suite and tools like CrowdFlower. Finally, you’ll learn how to measure the effectiveness of your online marketing efforts and optimize your campaigns based on the data you collect.

Search Engine Marketing Specialist

Just like the previous certification, this one is for anyone who wants to specialise in SEO (search engine optimization). Know how to manage and track SEO campaigns on a daily basis

Why might someone need this certification?

If you’re tasked with the job of managing an SEO campaign for a major corporation, or if you’re an entrepreneur just looking to make some extra cash by taking on clients, then this certification is for you.

What will you learn during the certification process?

As with the previous certification, you will not only learn the theory of SEO but also how to apply it using special tools (like Google Analytics). You will also learn how to design effective advertising campaigns using the Adobe Creative Suite and tools like CrowdFlower. Finally, you’ll learn how to measure the effectiveness of your SEO efforts and optimize your campaigns based on the data you collect.

Web Marketing Specialist

Understand how to market a product or service on the internet and social media platforms.

Who might need this certification?

If your focus is on building and maintaining a web presence then this certification is for you. You will learn about SEO, PPC (pay-per-click), e-commerce, and social media marketing from a practical perspective.

What will you learn during the certification process?

This certification is all about practice. You will not only learn the theory but also how to apply it using special tools (like Google Analytics). You will also learn how to design effective web pages using the Adobe Creative Suite and tools like Photoshop. You will learn how to create a web strategy and work on web projects using various programming languages (like Ruby on Rails, PHP, or ColdFusion). Finally, you’ll learn how to measure the effectiveness of your digital marketing efforts and optimize your campaigns based on the data you collect.

Marketing Specialist

Understand the theory and practice of marketing a product or service online.

Who might need this certification?

If you are looking to make the leap into marketing and want to be able to specialize in SEO, e-commerce, or social media then this certification is for you.

What will you learn during the certification process?

This certification is for anyone who wants to specialize in marketing. You will not only learn the theory but also how to apply it. You will also learn how to design marketing materials like websites, social media profiles, and emails using the Adobe Creative Suite and tools like Photoshop. You will learn how to set up automated email campaigns using automation tools like MailChimp and HubSpot.

How is the certification different from just general marketing knowledge and skills?

Just like the previous two certifications, this one is about applying theory to practice. During the certification process, you will set up automated email campaigns and analyze data using special tools (like Google Analytics). You will not only learn the theory but also how to apply it using special tools (like Analytics).

Which one is right for you?

In summary, if you have a technical background, you might want to go for the SEO specialist certification. If you have a more creative bent of mind, you might want to go for the web marketing certification. Finally, if you are more theoretically inclined, you might want to go for the Marketing specialist certification.