Top 5 Online Marketing Agencies in Germany

Germany is a country that loves its technological progress and innovative thinking. The German government is very supportive of the development of online marketing in the country, and it certainly pays tribute to this policy with many iconic brands and websites still thriving today.

Whether you’re an e-commerce store, a digital agency, or a product manufacturer, there’s a market in Germany for your product. If you want to tap into this market, you can do so through effective online marketing.

In 2018, marketing management firm Marketo named Germany as the top market for digital marketing in Europe. The country is not only home to some of the biggest online markets such as eBay, Amazon, and Etsy, but it’s also the home to many start-ups and early-stage businesses looking to gain a foothold in the market.

The development of digital marketing and online commerce across Germany can be traced back to the late 1990s, when the country’s biggest online marketplaces such as EBay and Amazon first appeared on the scene.

It was in 1999 that EBay co-founder and German native Jeff Bezos launched to the public. A year later, he followed up with the launch of his own online marketplace, Amazon Marketplace. At the time, Germany was the 11th most visited country in the world, according to Nielsen, with 44.7 million monthly active users. Today, Germany is the 14th most visited country in the world, with 49.9 million MAUs. In 2018, it was revealed that Germany’s eBay-owned marketplace My eBay had 300 million registered accounts as of December 31, 2018.

Top 5 Agencies To Help You With Online Marketing In Germany

Now, let’s take a quick look at the top five agencies that you can hire to help gain more traction for your business in Germany.


If you’ve never heard of them, you’ll certainly know their work when you lay eyes on it. is Germany’s number one most popular website, with more than 52 million monthly active users as of April 2021. This is followed by YouTube with 48 million DAUs, Facebook with 47 million DAUs, and Instagram with 40 million DAUs. This makes them the top 4 websites in Germany. It would be an understatement to say that the German government is proud of this accomplishment. It actually created a special medal for the website.

Located in Berlin, was originally launched in 1994 as Berline — an abbreviation of Berlin — and focused on providing general information about the city. In 2016, they launched a new app called BERLIN that provides users with essential information about the city, as well as local businesses, products, and events.

2. Mad Hippie Ent. 

Mad Hippie is one of the leading agencies in the field of online marketing in Germany, providing services such as SEO, content marketing, and PPC management. They were founded in 1999 and currently have offices in Germany, the U.K., and the U.S.

The founders, Mark Madsen and Frank Noettl, started the company after realizing the potential of the internet for businesses. While in Germany for an educational mission, they learned about the country’s growing e-commerce industry and how it could be leveraged for profit. Mad Hippie primarily focuses on SEO and content marketing for e-commerce stores, as well as providing PPC management for clients in the automotive, technology, and lifestyle industries.

3. Rocket Internet AG

Founded in 2005, Rocket Internet is one of the largest online marketing agencies in Germany, if not Europe. The company maintains offices in Berlin, Cologne, Frankfurt, and Vienna. Rocket Internet specializes in SEO, content marketing, and PPC management for brands in the technology, lifestyle, and industrial sectors.

The agency primarily focuses on marketing and growing brands through online channels, with a special emphasis on SEO and content marketing.

For instance, in 2019, Rocket Internet’s Cologne office handled digital marketing and sales support for Mylan, a global pharmaceutical company. The agency’s Vienna office took care of the client’s online marketing strategy, including SEO and content creation for a law firm. In addition, Rocket Internet’s Frankfurt office worked with the client to develop a campaign strategy, followed by implementation and analysis of the campaign. Finally, the Berlin office executed the strategy, monitored results, and provided ongoing support to the client. Mylan Pharmaceuticals Europe is one of the brands that Rocket Internet has been associated with, and it’s one of the largest pharmaceutical companies in the world. In 2020 alone, it was estimated that Mylan spent 7.9 billion Euros (~$9.2 billion) on marketing and selling drugs in Europe. (Source: Bloomberg)

4. HubSpot Germany

Founded in 2011 and originally based in Berlin, HubSpot Germany is an agency that focuses on inbound marketing, which was originally developed by HubSpot co-founder and CEO Justin Mateja and his team. Inbound marketing is a method of generating leads and engaging with potential customers that emphasizes attracting, engaging, and delighting people to grow a business.

The agency offers a suite of inbound marketing platforms, including HubSpot, which is essentially an online marketing campaign management tool.

5. Huge

Huge is a brand management and marketing agency founded in 2015. With offices in Berlin and Cologne, Huge is probably best known for its “Create your own brand” program, which allows entrepreneurs and business owners to construct and grow their own brands across all manner of platforms.

The agency primarily focuses on marketing and growing brands through online channels, with a special emphasis on SEO and content marketing.

Recently, in 2019, Huge was responsible for driving more than 45,000 unique downloads of LegalApp, a legal pad app for lawyers.

If you’re looking for an agency to help you with your online marketing in Germany, these are the top 5 agencies to consider.