When it comes to social media, video is the most preferred and most used form. We stream our favourite videos online, record our quick jokes and comedic moments for entertainment purposes, and use GIFs to make our point during Twitter chats and Instagram stories.
While video is highly valuable and widely used across the platforms, every social media marketer – or content creator – needs to ask themselves this question: What is the best hashtag for my video content?
There are many considerations to make when choosing a hashtag for your video content, especially if you are a small business owner or entrepreneur who is just getting started. First, you need to decide if you will be using hashtags at all. Some platforms, like TikTok, allow users to include a hashtag when sharing a video. With these tools, you can gain credibility by including a popular hashtag for your video content.
If you’re going to include hashtags in your video content, you need to decide which ones to use and how many to use. For example, you may want to consider using the hashtags #vegan, #vegetarian, #flexitarian, #budapest, and #travelgraphics, but not #birdflu or #influenza.
Choose The Right Hashtag Based On Your Goals
If you are just getting started, you may not have established clear goals for your video marketing campaign. What do you hope to achieve by using video content in your marketing strategy?
Do you want to develop brand awareness? Do you want to establish yourself as an expert in your industry? Do you want to drive traffic to your website or social media accounts?
Consider the hashtag #weddingplanner to see how Hashtags can be used to achieve specific marketing goals. If you are a brand that creates wedding planning software, then using the hashtag #weddingplanner is a great way to target a niche audience who will be interested in your product or service. You can also use this hashtag to follow and connect with other brands in the wedding planning space – such as Blissful Brides, Cake Boss, and Hello Fresh – to see how they handle the process of planning a wedding.
What type of content will you be creating? Will it be a how-to guide or an explainer video?
If you’re new to video, start with explaining videos. They are informative and can often be quite engaging, especially if you add in some personality and emotion. When done right, they can be incredibly effective at getting your point across. However, keep in mind that videos take time to create and can be quite expensive to shoot, especially if you’re doing it professionally. So, be strategic about how you use them and when you use them – especially if you’re using them for viral marketing.
Make Sure The Hashtag You Choose Is Easy To Type
There are many reasons why someone would want to avoid using common or easy-to-type hashtags in their videos. First, you want to make sure that the people you are following and connecting with on social media are actually reading the hashtags you are using or are familiar with the topic of your video. If you use a hashtag that is not understood by the majority of people you are reaching, then it will be more difficult for them to find your content. Additionally, if you use a hashtag that is too long, you may wind up with inaccurate results when people search for your content using the hashtag. Make sure you check out the Twitter rules and guidelines before you start using the #budapest or #inbudapest hashtags, as these will most likely incur Twitter’s attention, resulting in your account being locked out of the platform – at least for a time.
Choose The Right Hashtags For Your Video’s Content
Depending on your video’s content and the platforms you are using to share it, you will need to choose the right hashtags. If you have established guidelines for your hashtag guidelines, then you can be sure that your chosen hashtags are relevant to what you are posting. This will lead you to more engagement, and eventually, more video views.
For instance, if you are posting a travel video and choose the hashtags #travelgraphics, #budapest, and #inbudapest, then you can rest assured that your content is relevant to at least some of your viewers.
Choose hashtags that you believe are relevant to your video’s content and that will also lead to more views. You can also choose a single hashtag that you will use for all of your content or choose a combination of hashtags that are relevant to different types of content you create.