You’ve probably heard of online marketing and marketing on social media. These are definitely terms used by realtors, but maybe not the kind of people you’d expect to see using them. After all, most realtors don’t get out much, so they might not have the time to devote to online marketing. Not true. Being on social media doesn’t mean you have to be on the front lines of marketing like those old-school advertising moguls. There are actually several ways for realtors to market themselves online without having to break the bank.
Build A Brand
You know the old adage, “you really are what you eat.” The same goes for your brand. If you want to be seen as a reliable, quality service provider, you’d better start building a brand for yourself. This includes everything from your website to your social media posts. Even your ads! When potential customers search for service providers in your area, your ad should appear near the top of the list. Do you want to know how to build a brand for yourself? Check out our guide below.
Get Creative With The Tools At Hand
We’re always told that a picture says a thousand words. Still, you can’t help but wonder if a picture could say a lot more than words about your business. Creative thinking is essential for realtors who want to stand out of the crowd. That’s why we’ve compiled a list of creative marketing ideas that realtors could use to stand out of the crowd and make themselves a little more memorable.
You should already be collecting emails from customers, but you can bet they’re not all hitting the “opt-in” button. Why? The forms on your site probably aren’t configured correctly to maximize your sales efforts. The good news is there’s an easy fix for this. Just configure the forms on your site so that people can find the best possible solution for your business. You’ll find a form that fits perfectly and won’t overwhelm your visitors with too much information.
Did you know that people now discover most of the content on the web through video? It’s true. According to HubSpot, 83% of their daily content is now consumed through video.
If video isn’t your thing, that’s totally cool. You don’t have to be a video person to utilize video in your marketing. There are plenty of tools you can use to create a short video that’ll explain your product or service in a few minutes. Then, you can simply “send” the video to your customers.
Use An Online Business Journal
An online business journal is similar to a blog, but it’s specifically designed for startups and small businesses. Your business journal should be a place that you can document your daily activities related to your business. It can be a very useful tool for your business owners, employees, and customers. The only difference between a business journal and a blog is the content. While a blog is generally about interesting news stories and things that happen in the world, a business journal should be about your company. It should contain everything from the day-to-day operations to future plans. Why? It’s easier for customers to find your business online than it is to find your blog. If they can’t find the information they need on your website, they’ll probably move on to your social media accounts or another business with an online presence.
Take Advantage Of The Latest Tech
Thanks to the internet, smartphones, and social media, customers are much more accessible than ever before. This presents unprecedented opportunities for businesses to market themselves and grow their customer base. Just remember that all of this means that your customers are probably already pretty well-informed about your industry and your product. The trick is to figure out a way to stand out from the crowd and make yourself memorable. That’s what creativity and innovation are all about.