You’ve probably heard of offline marketing. The practice of getting out there and meeting people in real life to sell your products or services. It seems like everyone is doing it, why not? There’s plenty of evidence that face-to-face interactions lead to a greater connection and, hopefully, greater engagement with customers.

But what about online marketing? While there are certainly similarities, you need to keep in mind that there is also an entire world of difference between the two. How can you expect to succeed using the same tactics for online marketing that you use for your other marketing channels?

Focus On Building Relationships

In today’s digital world, customers can (and do) come from far away places, which means you have to work hard to cultivate and maintain relationships.

The best way to do this is through consistent, valuable communication. This doesn’t mean that you need to be sending out marketing emails every time your app’s metrics go up by a few hundred users. But it does mean that you need to make sure that you are reaching out to your audience and engaging with them on a regular basis.

In the same way that you wouldn’t expect your dentist to just show up and start treating your teeth without your knowledge or consent, customers expect to have to make an effort to hear from you. They don’t want to just get something for free. They want to engage with the people who are representing the brand. So make sure that you are taking the time to listen and respond to their comments, questions, and concerns.

Consumers Want To Feel Like They’re In Control

You might be used to getting all the information you need from a billboard, a magazine, or even the radio. But the internet gives consumers the power to choose what they want to hear and see, so you need to be aware of this and provide them with the best possible user experience.

To achieve this, you need to put yourself in their shoes. What do they want? What don’t they want? How do they want to interact with you? Once you understand these questions, it’s easier to provide an online experience that they will love.

Even more importantly, you need to make sure that your answers to these questions match the culture and values of your business. If you’re not sure what these question are, ask your executives or marketing team for help. They’ll be able to provide valuable insight into what your customers want and need.

Measurement Is The Name Of The Game

The marketing world has changed, but your company may not have caught up yet. Instead of focusing on driving revenue, you should be focused on driving engagement. And to do this, you need to make sure that you’re measuring the results of your tactics. Otherwise, you’ll never know if what you’re doing is working or not.

Luckily, Google Analytics is one of the most popular tools in this regard. By simply entering your website’s URL in the browser, you’ll be able to see data including :

• The number of times visitors have come to your site
• The number of times they’ve clicked on a particular button or link
• The number of pages they’ve viewed
• The number of times they’ve visited your blog

This data will then be used to measure the success of your online marketing campaign. Make sure to enter your website’s URL in the top right-hand corner of your browser when you visit Google Analytics to get the most out of its features.

Getting started with Google Analytics is simple. You’ll just need to create an account and then install the Google Analytics browser extension to your browser. From there, you can begin to track the digital journey of your website’s visitors and then use the data to determine the effectiveness of your marketing strategy. If you decide that one particular area needs work, you can come back later and re-evaluate your efforts.

Customer Engagement Is The Key To Success In Online Marketing

The most effective, and in many ways, simplest way to succeed as an online marketer is to simply do what your customers want. But that’s easier said than done. It takes research, understanding how your customers think, and then delivering what they want, when they want it. Sounds a lot like marketing, right?

You need to keep in mind that not all customers are created equal. While it’s tempting to just target the largest audiences with the hopes of finding a few thousand or even million-plus users, this strategy can leave you with empty wallets. If you want to keep your customers for life, you’ll need to figure out how to engage with them on a personal level.

The first step to achieving this is to listen to and act on any feedback that your customers provide. While some might see this as a nuisance, constant feedback is invaluable. It means that you’re truly hearing what they have to say and that you’re using their input to make your business better. And if you want to keep your customers, you’ll need to make sure that their attention doesn’t wander. This is especially important if you’re running a free service because you don’t want to ruin your business model by constantly having to beg for money.

Create Blogs And Social Media Pages

If you’re still operating under the misconception that all your customers will only ever visit your website, you’d be wise to throw away that dusty old guide and replace it with something more modern.

There are many places for your customers to interact with your brand. If you have a blog, you should definitely be using it to your advantage.

Blogs are a great way to establish yourself as a thought leader in your industry. And what’s more is many people will actually visit your blog to read what you’ve written, instead of simply going to your website to look at your products. This means that even if you don’t have the most amazing product, you might have something to offer. Which brings us to our next point.

Vary Your Content Based On The Niche

When someone finds a blog article that they like, they’ll often think to themselves, “I could write something like that.” So it’s important to establish a blog for every niche (or small group of niches) that you work in. If you try to establish one blog for every product or service that your business offers, you’ll only end up with a mish-mash of content that doesn’t really make sense. Instead, think of a niche that you’re not yet operating in. Perhaps you’ve worked in marketing for a while and have done some amazing work, but now you’re looking to branch out and work on developing products or getting involved with online marketing for celebrities. So you establish a blog for marketing experts, and within that blog, you talk about online marketing for celebrities. It might seem strange at first, but this will make more sense when you begin to establish yourself as an authority in your industry. And when people find your blog, they’ll expect to find all kinds of information about your niche topic. Make sure that all the content that you place out there is relevant to your niche, and you’ll be able to establish yourself as an authoritative voice in your industry. What’s more, if you write with authority, you’ll gain credibility in your industry. Which brings us back to our starting point.

If you want to be the best in your industry, you need to make sure that your efforts are measurable. By establishing a blog for every niche that you operate in, you’ll be able to track the results of your efforts and determine which areas need the most work. If you can follow these steps, you’ll be able to build a successful business that will make you and your team happy for the rest of your lives.