Top 10 Online Marketing Ideas for Real Estate Agents

The world of real estate is changing, and so is your marketing approach. Thanks to the internet, social media, and email, real estate marketing has shifted from just physical showings to online marketing. But, it’s not quite as simple as putting a website up and expecting people to come flocking. In this article, we’ll run down the top online marketing ideas that you can use (both now and in the future) to attract and retain customers in the world of real estate.

1. Create an environment that is comfortable for buyers to browse

The real estate industry is changing, and so is your marketing approach. Thanks to the internet, social media, and email, real estate marketing has shifted from just physical showings to online marketing. But, it’s not quite as simple as putting a website up and expecting people to come flocking. In this article, we’ll run down the top online marketing ideas that you can use (both now and in the future) to attract and retain customers in the world of real estate.

When a real estate agent puts a house up for sale, there are typically two types of people that they’re trying to reach:

  • Attract buyers that are looking for a specific type of property
  • Attract buyers that are open to any type of property

So, while you may want to offer buyers the opportunity to purchase a specific type of house, you shouldn’t be afraid to show them any type of property that they may be interested in.

If you’re trying to attract specific buyers, take the time to dive into their profile and see what they’re looking for. You can then use that to your advantage and present them with properties that they may have never considered. Alternatively, you may want to take the time to show them many types of houses that they may like so that they’re more likely to buy. Being open-minded is always a good idea.

2. Use social media to build relationships with customers

The world of social media is vast, and it can be difficult to keep up with the ever-changing platforms. But, if you use social media effectively, you will find that it can be a valuable tool in your digital marketing toolkit. And, as a real estate agent, you should be using it.

If you’re on social media, you should be doing a lot of things. First, you should be setting up accounts on all the major social media platforms (Facebook, Twitter, LinkedIn, and Instagram). Second, you should be liking and engaging with other accounts that are related to real estate or homes.

When someone clicks on a like or a share button, they’re telling the world that they found what they were looking for on your page. And, while that may not seem like much, every little bit of engagement helps. A lot. So, don’t be afraid to like and share content that is relevant to your business. Third, you should be joining relevant groups on social media that are related to real estate or homes. Fourth, you should be commenting on blogs and relevant forums that are related to real estate or homes. Finally, you should be creating content that is designed to be shared (e.g., infographics, whitepapers, etc.).

By maintaining a strong social media presence, you’re showing that you’re committed to being active on the platform and that you’re actually listening to the consumers rather than just trying to sell them products. This demonstrates to other businesses and individuals that you’re a reliable and honest broker, which is always a good thing. Plus, having a strong social media presence can also drive traffic to your website.

3. Use email to connect with customers

Thanks to the internet, connecting with potential customers has never been easier. There are numerous email marketing platforms out there that can help you set up personalized email campaigns for virtually any type of business. But, even if you don’t use an online marketing platform, you can still set up email marketing with the help of tools such as HubSpot and MailChimp.

If you’re unable to set up personalized email campaigns for customers, you’re depriving yourself of a potential source of revenue. So, make sure that you at least engage with your customers via email, even if it’s just to let them know that you received their message.

Email marketing has various advantages, including the fact that people are more likely to read an email than they are to visit a website. But perhaps the biggest advantage of email marketing is that it’s the perfect marketing platform for B2B businesses. This is because most people are more likely to have an interaction with a brand or company that they’re interested in rather than just hearing about the brand or company. In other words, people are more likely to engage with your marketing messages via email because they know exactly what they’re getting into.

4. Develop a solid content strategy

Developing a solid content strategy is a crucial part of any marketing plan. This means that you should have a clear idea of what types of content you’ll be creating and when you’ll be creating it. A content strategy can be developed using a content calendar that lists out each piece of content that you’ll create throughout the year. This strategy can help you plan out a content schedule and ensure that you always have content available when needed.

A strong content strategy also means that you should have a clear idea of what type of language you’ll be using and how you’ll be presenting the information. This means that you should take the time to learn how to write compelling copy that will draw in readers and compel them to take action. There are plenty of articles, guides, and resources available online that can help you hone your writing skills.

You should also be analyzing your content to see what’s working and what needs to be changed. For example, if you’re doing an infographics blog post, you might want to look at which parts of the infographic were most successful and determine whether or not you should continue using that format. Or, if you’ve written a few blog posts about real estate investing, you might decide that you want to write a book about the subject matter because it’s becoming a popular topic among your readers.

5. Measure the success of your marketing efforts

It’s important to measure the success of your online marketing efforts, both in terms of traffic and engagement. The easy way to do this is to use tools such as Google Analytics and Hootsuite. Using these tools, you can track the traffic that came from various sources (such as social media or email) to your website and engagement with your content. This can help you figure out how well your various marketing platforms are doing and allow you to determine which ones are working and which ones you should ditch.

If you want to grow your real estate business, you have to measure the effectiveness of your marketing efforts. Luckily for you, we’ve compiled a list of the top Google Analytics & Hootsuite features that can help you track the success of your marketing efforts and determine which platforms work best for you.

6. Use search engine optimization (SEO) for websites and social media

SEO is all about using keywords and phrases in your content and on your website’s navigation bar to reach your audience’s internet searches. This can be incredibly beneficial to your marketing efforts because people are usually searching for answers to specific questions. When they find your content, they’ll have immediate questions about the information that they’re reading. It’s not uncommon for people to quickly scroll past the URL (Uniform Resource Locator) at the top of the page because they have so many other options at the top of their search results page.

You can use the keywords and phrases that you discover from your SEO analysis to create blog posts, product descriptions, and even videos that contain your keywords. In other words, everything on your website and on social media should be designed to attract potential customers via search engines.

7. Test various marketing platforms and see which ones work best

The world of digital marketing is constantly evolving, and so is your role as a real estate agent. Thanks to technologies like Google Analytics and Hootsuite, it’s now possible to see the results of your various marketing efforts in real time. So, if you want to find out how well different platforms perform, all you need to do is launch your campaign on each one and track the results.

If you’ve been thinking about trying out a new form of marketing, you can use the results of your tests to determine which platform is best suited for your business. For example, if you want to target upscale clients, you might want to try a social media campaign that’s geared towards this audience. Or, if you want to attract first-time home buyers, you might want to try a digital marketing strategy that’s focused on this audience.