The digital marketing industry is expanding at a rapid pace, with new platforms emerging to compete for your attention. While it can be tempting to learn and implement every new fad that comes along, you should only do this if you truly believe it will help you optimize your marketing efforts.
If you’re looking to dive into the world of online marketing but don’t know where to start, you’ve come to the right place. We’ve put together a list of the top 10 online marketing gurus, from those who specialize in SEO and content marketing to social media and influencer marketing. These are the specialists who can help guide you along the path to building a successful digital marketing strategy.
1. Brian Blanchard
Brian Blanchard is the founder of Blanchard Interactive, a digital marketing agency located in the U.K. He is considered one of the pioneers of internet marketing, having created some of the first web pages in digital history. He was also the co-founder and Director of The Online Marketing Institute (TOMI), an organization that provides accredited training courses in digital marketing.
As Director of TOMI, Blanchard oversaw the creation of what is probably the most comprehensive collection of courses and certifications available for digital marketers anywhere. Currently, he is the Senior Instructor of Digital Marketing at HubSpot, an education and marketing platform where he teaches courses such as SEO and content marketing. In addition to this, he provides consultancy projects to brands and businesses, helping them to establish online marketing strategies and improve their conversion rates. He also mentors students and recent graduates in his spare time, enabling them to get their start in the industry.
2. Michael Bostock
Michael Bostock is the founder and CEO of Bostock Media, a digital marketing agency that was originally based in San Francisco but now operates globally. Before founding his agency, Bostock worked for several years in digital marketing for companies such as GoDaddy and Fox Sports. He also held the positions of VP of Marketing and Growth at Hootsuite.
Bostock is known for his emphasis on measurable results, pragmatism, and helping clients get to the root of the problems they’re facing. Much of his work involves using Google Analytics and other tools to track the success of online marketing campaigns, as well as using his expertise in SEO, content marketing, and campaign optimization to improve the performance of these campaigns. In addition to this, he consults with brands and businesses to establish an online marketing strategy and to analyze and report on the effectiveness of their campaigns. He also serves on the board of directors for the Content Marketing Association (CMA).
3. Robin Dunbar
Robin Dunbar is a social psychologist who has published studies on the subject of online communities. One of his most well-known studies, The Anatomy of a Social Network Analysis, examines social networks in detail and provides in-depth analysis of how social ties form, why they are important, and how they can be measured. He also provides guidance on how to create and participate in online communities to achieve business success.
Although Dunbar originally published his work in the 1960s, his studies have remained relevant due to the increasing popularity of social media platforms such as LinkedIn, Facebook, and Twitter.
4. Robin Morris
Robin Morris is the founder of Morris Digital Marketing, a digital marketing agency specializing in SEO, content marketing, and social media marketing. He previously founded and ran Red Ventures, a multi-disciplinary digital marketing agency that operated in London, UK. In 2015, he was named Marketing Professional of the Year by the European Association of Marketing and Communication Professionals. He has also been honored with the Marketing Society Goldmark Professional of the Year Award.
While at Red Ventures, Morris worked with some of the biggest brands in the world, helping them to grow their businesses via digital marketing. Specifically, he worked on SEO and web content strategies, and developed content prototypes that could be used to test different approaches and gain valuable insights. He also helped to set up search programs for some of these brands, optimizing keywords, setting up crawlers, and doing on-site research. In 2016, he launched a new agency, Morris Digital Marketing, to work exclusively with small and medium-sized businesses (SMBs and MSEs respectively) to develop and implement marketing strategies.
5. Neeraj Bhagwat
Neeraj Bhagwat is a technology entrepreneur and the founder and CEO of OneOpinion, an opinion market research agency based in San Francisco. Before launching OneOpinion, Bhagwat was the founder and CEO of SurveyMonkey, a global survey platform.
Bhagwat has been named to several top-30 under-30 lists, including Forbes’ 30 Under 30 Awards for Enterprise Innovation, Computerworld’s Emerging Entrepreneurs, and Inc’s 50 Under 50 Awards. He also won the prestigious BBVA Foundation Open Mind Prize for Financial Inclusion, for his work with OneOpinion.
6. Jason Stone
Jason Stone is the founder and CEO of Mediavine, a digital marketing agency that was originally based in San Francisco but now operates globally. Before founding his agency, Stone worked for several years in digital marketing for companies such as GoDaddy, Microsoft, and HP. He has also worked as a marketing director for Quicken Loans and an account manager for Accenture. Stone is a member of the American Association of Advertising Agencies (4A’s).
Stone is known for being a “doer” rather than a “talker,” getting the job done via smart delegation and hustle. He strongly believes in educating customers and providing quality content where they want it, when they want it. Under his leadership, Mediavine has doubled in size, delivering exceptional performance and growing a team of more than 30 professionals.
7. Mark Traphouse
Mark Traphouse is the founder and CEO of Traphouse, a digital marketing agency that was originally based in San Francisco but now operates globally. Before founding his agency, Traphouse worked for several years in marketing and advertising for companies such as SAP and HP. He has also worked as the digital marketing director for a Yacht Brokers affiliate in Monaco and as the head of marketing for a luxury goods affiliate in Hong Kong.
Traphouse is known for being an educational leader, getting people to think differently and discover new insights and ideas. One of his favorite tools is 1-on-1s, getting clients alone with him for a coffee to work through challenges and explore new ideas. He also believes that marketing should be a conversation rather than a broadcasted message.
8. Mathew Bryant
Mathew Bryant is the founder and CEO of the marketing agency Layer 5, which he started with a vision to provide affordable and exceptional digital marketing services to SMBs. Prior to founding Layer 5, Bryant was senior vice president of marketing at GoDaddy where he established and led the marketing team.
Bryant has been named to several top-30 under-30 lists, including Forbes’ 30 Under 30 Awards for Enterprise Innovation, Computerworld’s Emerging Entrepreneurs, and Inc’s 50 Under 50 Awards.
9. Richard Baraniuk
Richard Baraniuk is the former head of worldwide marketing at Shopify and the founder of the venture capital group 49 Ventures. He has also been named one of Europe’s top marketing executives by the E-Marketing Executive of the Year Awards. Baraniuk is known for having a creative and innovative mindset, as well as for being one of the first digital marketers to embrace and implement marketing technology.
Baraniuk’s agency, TBWA, is one of the biggest in the world, with revenues of $16.8 million in 2016. In 2017, Forbes recognized TBWA as the 48th largest digital marketing agency in the world. Baraniuk started his agency in 1983 and has worked with some of the biggest brands in the world, including P&G, Unilever, and Mars.
10. Jason Bayne
Jason Bayne is the founder and CEO of Red Ventures, a digital marketing agency specialized in SEO, content marketing, and social media marketing. He previously founded, grew, and sold two other companies, Hello Fresh and Sustainability A Bunch. In 2015, he was named Marketing Professional of the Year by the European Association of Marketing and Communication Professionals. He has also been honored with the Marketing Society Goldmark Professional of the Year Award.