The 5 Tools of Online Marketing

In the world of digital marketing, there are various tools that can be used to gain marketing insights, track the performance of an online marketing campaign, or optimize content for digital marketing growth.

This article will briefly overview five of the most popular tools for online marketers.


Hootsuite is the top social media management platform, helping brands gain visibility through social media. One of the unique features of Hootsuite is its performance-based metrics that let you know how your content is performing online. For example, if you upload a video promoting a new product and you expect the video to get 10,000 views, you can set a goal for yourself to achieve that goal within a set period of time. Then, you can use the platform’s analytics to track your video’s performance and see how many people are actually viewing it.


Buffer is another popular social media marketing platform with an emphasis on scheduling and content creation. Similar to Hootsuite, Buffer gives you the ability to set goals and metrics for your content’s success. In addition, you can integrate your social media accounts with other platforms like Google Analytics and make your content available across multiple platforms.

Instagram Analytics

Instagram is a massive platform with over a billion active monthly users. One of the most popular tools used on Instagram is Instagram Analytics. Just like Hootsuite and Buffer, Instagram Analytics provides detailed analytics on your content’s performance, allowing you to track the results of your Instagram campaigns. This tool can help you find the most efficient way to reach your audience and determine the most effective content to share on your platforms.

Twitter Analytics

Last but not least, we have Twitter. One of the best tools for monitoring and analyzing the success of your Twitter campaign is Twitter Analytics. Just like the other tools on this list, Twitter Analytics provides you with detailed information on your content’s performance, allowing you to track the results of your campaigns. In addition, you can use this tool to find the most effective content to share on your platform and make your campaigns more efficient.

As you can see, all five of these tools aim to help marketers gain more insight into the performance of their digital marketing campaigns. With the right tools in place, you can then determine the best course of action for your business, whether that’s increasing your budget or looking for alternative ways to grow your brand.