Tennessee is known for its beautiful landscapes, great whiskey, and hospitable people. But did you know that the state also has some of the most innovative entrepreneurs in the country? One of these is Will Price. Will started his own company, Blue Apron, which sells high-quality, ready-to-eat food inspired by the cuisines of Italy and France. His flagship product is a box of delicious truffles inspired by French chef Georges Pralus, and it was an instant hit. In fact, in the first year of Blue Apron’s existence, the company sold over a million units and had to expand its facility to keep up with the demand. Blue Apron currently sells millions of units per year and is considered to be one of the largest food manufacturers in the country. Its most recent funding round valued the company at over $15 billion.
Will Price’s success as an entrepreneur is a testament to the state’s entrepreneurial spirit. But it also shows how online marketing is evolving in the state. Thanks to the Internet and social media, entrepreneurs can now conduct business globally, instantly connecting with customers across the globe. This requires a different approach to marketing. You no longer have to focus on just a local audience; you can target prospects in other states or countries as well. And more importantly, you can connect with these customers regardless of whether they’re in another state or another country.
This is where HubSpot comes in. HubSpot is a leading marketing automation platform that makes it easy for businesses of all sizes to plan, launch, and grow their marketing efforts globally. With HubSpot, marketers can segment their lists, identify cross-sell opportunities, and create personalized, global campaigns in no time at all. It was built on the idea that business success depends on having a clear strategy that drives marketing effectiveness. So whether you’re based in Tennessee or somewhere else, you can use HubSpot to efficiently manage your marketing projects, regardless of where you are located.
What Is Online Marketing?
In the past, marketing was considered to be TV commercials, billboards, magazine ads, and radio spots. These methods of marketing were all considered forms of traditional marketing. However, with the rise of the Internet and social media, online marketing has evolved to mean so much more. When you advertise on a website or engage with customers on social media, you are in fact performing online marketing. So essentially, whenever you place ads (including banner ads, text ads, and social media posts) on a website, you are performing online marketing.
While there are still plenty of benefits to traditional marketing, online marketing allows you to target the right audience and engage with them on a personal level. One of the best things about online marketing is that you can conduct business entirely from your phone. In the past, you would typically need a desktop or laptop to do any kind of online marketing. Today, with the growth of mobile search, you can access all the information you need at the tip of your finger. This convenience allows you to literally be anywhere, anytime, and engage with potential customers whenever you want. It also means you can start your own business and be your own boss, without needing to be constrained by a 9-5 job.
Different Types Of Online Marketing
While the term “online marketing” covers a lot of ground, there are actually several different types of online marketing. The two most common types are paid and organic marketing.
Paid Marketing (or Paid Advertising) aims to generate revenue for advertisers through the purchase of advertising space on a website or app. This type of marketing is most often associated with traditional print magazines and newspapers. The advantage of paid marketing is that you can target the right audience (usually older adults who have disposable income) and know exactly what metrics (e.g., cost per acquisition, lead generation, revenue, etc.) you can expect in return for your investment. To find out more, read our guide to the most popular forms of paid marketing.
Organic Marketing focuses on growing a business’ subscriptions and fans rather than attracting new customers through paid marketing. As the name suggests, organic marketing improves over time as you build a substantial audience over time. The key advantage of organic marketing is that you don’t need to spend money to generate revenue. Instead, you are depending on word-of-mouth to attract potential customers.
Why Should You Be Doing Online Marketing In Tennessee?
It is no secret that the cost of living in Tennessee is high, especially in comparison to the rest of the country. While there are plenty of opportunities for growth, income inequality in Tennessee is a major issue. According to data from the Tennessee Department of Economic Development, the state has one of the largest gaps in wealth in the country. In 2016, the wealthiest 1% of Tennesseans owned over 40% of the state’s total wealth, and the poorest 75% owned just 2%. This means that an increasing number of people are struggling to make ends meet, and entrepreneurship is seen as a way to combat this issue.
With the economy shifting to a more digital sphere, entrepreneurs are seeking new ways to make a living. According to the U.S. Census Bureau, there were over 1.75 million people who were self-employed in Tennessee in 2016. And although there are numerous benefits to being your own boss, many of these entrepreneurs are seeking flexible work hours and a way to earn a decent living. For these reasons, online marketing in Tennessee is becoming a popular option. As a business owner or marketer, you will have the opportunity to connect with customers globally, instantly, and at a low cost. Plus, you can use online marketing to grow and develop your business, without the need for a traditional marketing budget.
So if you’re looking to get into online marketing or already have a small business and looking for ways to attract new customers, consider Tennessee. You will not only find a welcoming entrepreneurial environment, but you can also conduct business from the convenience of your phone. These are just some of the benefits of online marketing in Tennessee.