If you’re reading this, I assume you’re either an experienced marketer or you’re about to become one.
No matter what experience level you’re on, you’ll have a head start on your journey to becoming an online marketing specialist.
I’ve put together a short list of the most important things you should know as a new or prospective online marketer.
Set A Goal
Setting a goal for your marketing activities is an essential first step to take as a marketer. What do you hope to achieve by using digital marketing to promote your products and services?
For example, if you’re designing a website, your goal might be to reach a certain number of website visitors or to gain a certain amount of social media engagement.
Your goal should be realistic but nonetheless challenging. Setting too ambitious a goal can put you under too much pressure, causing you to make potentially bad decisions. So, find a balance between being ambitious and having some practicality.
Setting a goal for your marketing activities will also help you measure your progress and determine whether or not you’ve reached your objective.
Understand Digital Marketing
If you’re new to digital marketing, it might be a good idea to brush up on your digital marketing knowledge before jumping into the deep end.
To do this, you need to first understand the theory behind it. Marketing is a form of advertising that leverages the power of the internet to get the word out about your products or services.
Branded content marketing is a form of content marketing that involves creating content that is specifically designed to drive prospective customers to your site. When people hear the word ‘marketing’, they usually think about paid advertising or digital marketing. However, traditional marketing, such as ads in magazines or on television, still exists and is an important part of every marketer’s toolkit.
Possess A Feel For Copy
What makes for a good business blog post?
Well, you need to have a sense of what makes for good copy. In other words, you need to be able to write persuasive copy that draws in your target audience and makes them want to take action.
You can start by looking at successful blogs and analyzing their content. You can also ask other bloggers for tips on writing a good blog post. Knowing what makes for good copy will make it much easier for you to craft blog posts that engage potential customers and ultimately lead them to buy your products or services.
When it comes to digital marketing, the devil is in the details. As a marketer, you need to look at every aspect of your campaigns, from SEO to email marketing. So it’s essential that you have a good grasp of what you’re doing and why you’re doing it. With a little bit of effort and research, you’ll be able to develop a good technical understanding of digital marketing and improve your work efficiency.
Know What You’re Changing
Every form of marketing is different and this is especially true when it comes to digital marketing. This is because with digital marketing, you’re constantly changing things up and measuring the results of your efforts. This constant monitoring and adjusting makes it much more difficult to gain a full understanding of what’s working and what needs to be changed.
To avoid this confusion, it’s important that you know what you’re changing. When you’re first getting started, it can be difficult to decide what to focus your energies on. Do you tackle SEO first, then social media or paid ads? Do you start with content marketing or email marketing?
By knowing what you’re changing, you’ll be able to determine what to focus your energies on. If you’re just starting out, try out a few tactics and measure the results before making any definitive decisions.
Pick The Right Platforms
When picking platforms to use, it is important to take into consideration all the pros and the cons. The platforms are not all created equal and you need to make sure that you pick the right one for your situation.
For example, if you’re looking for a platform that is free but lacks certain features, you might want to consider using a different one. Or, if you’re looking for a place to host and engage with your audience, you might want to consider using a social media platform.
Understand The Different Types Of Content
Apart from picking the right platforms, knowing the various types of content and how to use them is another important skill to develop as a marketer. The types of content you’ll need to learn to become a good online marketer are:
- Text (e.g. blog posts, webpages, tweets, and emails)
- Graphics (e.g. Pics, infographics, and banners)
- Videos (e.g. YouTube videos)
- Apps (e.g. mobile apps, Kindle apps, and other forms of virtual products)
- Interactive (e.g. webinars, live chats, and other forms of online engagement)
- Social Media (e.g. Twitter, Facebook, and Instagram)
- Email Marketing
- And The List Goes On
Each of these content types has its advantages and disadvantages. Knowing how to use them and when to use them is essential to becoming a successful marketer.
Learn From Experience
While some marketers might be hesitant to share their experience because of the risk of being overwhelmed by all the information, you should feel free to share your experience. After all, you’ll learn more from your mistakes than you will from following the “right” way.
This goes double if you’re just getting started. Looking for a career in marketing and not sure how to get started? Don’t worry, you’re not alone. You can ask other marketers what they did to get their starts and even follow their advice. This will help you find the right path for yourself and ensure you make the right choices along the way.
Once you’ve developed the skill set and are ready to show off your knowledge, it’s time to get hired. Like at any other job, demand for marketing professionals far exceeds the supply. This means you have the ability to demand what you want and need in terms of compensation and benefits.
Whether you’re looking to break into the field or you’ve been doing it for a while and are looking for a change, now is a good time to get ready for the next step.
Marketing is a constantly changing field. The more you know, the more you can demand from employers and the more you can improve your job search. Good luck out there.