Attracting and Capturing the Right Customers
With the new year already started, it’s time to take a look at what worked and what didn’t for your favourite brands in 2018 and find out how you can improve your marketing efforts in the new year.
Whether you’re a B2C or a B2B business, your customers can be found online, so it’s important to have a clear idea of how to reach them.
In the past, customers would visit retail stores to find the products they need. However, with the rise of online shopping and social media, finding the products you want has become much easier. This means that capturing those customers has changed too.
While you may still need to visit retail stores to find the products you want, much of the work can now be done online. When customers visit your retail store online, you have the opportunity to engage with them, learn about their interests, and present them with offers they’re more likely to value.
Getting To Know Your Audience Better
The first step to ensuring your marketing is effective is to know exactly who your audience is and what they want. This is known as customer segmentation and identifying key interest areas and the specific demographics you should be targeting.
For instance, if you sell office furniture, you’ll want to identify and target users who are interested in office furniture. This way, you can present them with content that’ll be valuable and interesting to them. It can be tricky to discover what your customers want without getting to know them better, which is precisely why so many businesses fail at marketing.
Businesses that understand and utilise customer segmentation to inform their marketing decisions prove to have greater growth and greater efficiency.
Further, knowing your audience better can help you decide what content to produce and when to produce it. For instance, if you identify that your customers like to watch videos of cats playing piano, you may decide that short-form videos are the way to go.
Producing Valuable and Engaging Content
One of the major success factors for businesses that succeed in marketing is the valuable and engaging content they produce.
When customers discover your business, the first thing they’ll notice is the value for money. If you provide great value and become known for interesting and informative content, your customers will be more inclined to engage with you and learn more about your products.
For example, if you’re a news outlet and produce daily articles that are both highly valued and interesting to your audience, you’ll gain their trust and encourage them to continue reading your content. As a result, you’ll grow your readership and gain more social media followers and website traffic.
If you want to be seen as a thought leader in your industry, produce content that others consider to be excellent references or knowledge-base material. When you can demonstrate that you have the knowledge to back up your statements, you’ll be able to convince others that you’re an expert in your field.
Building A Branded Website
If you’ve been producing content for a while and want to take your efforts to the next level, consider reviving your website with a complete makeover. A beautifully designed and branded website can do wonders for your online marketing efforts.
To give it a professional and polished feel, you can hire a freelance designer or take a course at a web design school. If you want to learn more about the subject and get a better understanding of how websites work, take a look at the The Complete Web Developer Course.
As for the design of your site, choosing colours that match your industry and brand promise is a great way to go. For example, if your business is in the field of software development and you want to create a professional and polished look, you may want to consider using blues, greens, and pale browns for your design.
Your website’s design should match your brand identity, but it also needs to be functional and user-friendly. To optimise your website for SEO, ensure that your copy is written to meet the needs of both humans and search engines. Keep in mind that SEO can vary from site to site, so ensure that you’re not optimising for one but the other.
Ranking High In The Search Engines
Being able to rank high in the search engines is one of the best ways to draw traffic to your website. However, to achieve this, your content will need to be of high value and interesting to your audience.
To discover the best content to write about, do your research on your keywords and phrases and discover the topics that are most relevant to your niche. Once you have this information, you can begin to build an ideas list of possible topics you can write about.
Once you have a good ideas list, start creating your content and posting regularly to social media. Intermittent posting is common and can be effective, though you should always aim for at least three posts per week. When you’re posting regularly and interacting with your audience, you’ll discover areas of interest that you didn’t know you had and be able to provide value to your readers.
Incorporating SEO into your content strategy will prove to be extremely beneficial in the long term. Doing this will earn you backlinks to your site, improve your ranking, and draw more traffic to your site. To get started, use tools like Google’s Keyword Planner, which can be accessed directly from within Google Search. Alternatively, you can use a free tool like SEMrush, which has a Keyword Investigator feature that can help you discover the best keywords and phrases for your content.
Using Influencers And Celebrities To Increase Brand Recognition
If you’re looking to build brand recognition for your business, consider reaching out to popular personalities and bloggers in your niche to see if they’ll support your business in some way.
Getting support from influential figures in your niche can prove to be extremely beneficial. To start, you can simply contact the influencer or celebrity and let them know your intentions. If they agree to support your business, you can then proceed to negotiate the terms of the partnership.
The most effective way to gain support from an influencer or celebrity is to have something valuable to offer. For example, if you’re a fashion business and want to partner with an influencer to grow your brand, you may want to offer them special fashion items that they can feature on their blog or channel.
Whether you want to partner with an influencer to gain support or simply want to learn more about the subject, the Internet is full of helpful information and resources. By taking the time to learn more about these subjects, you can prove to be a more valuable asset to your company and gain greater results from your marketing efforts. Good luck out there.