Getting people to notice you is something we all want. Whether you’re new to the internet or have been building up your following for years, you’ve probably felt that nagging urge to get more engagement. Launching a product or brand new service? Hoping to grow your audience and make a bigger impact? You’re in the right place.

While building an audience is easier said than done, it’s not impossible. You can use the tool of the internet to your advantage, and a few simple tweaks can help you stand out.

In this article, we’ll run down a list of things you can do to further your online presence and engage with your audience. We’ll cover topics such as:

Create content

If you’re new to the internet, you’ll likely have not created a lot of content. That’s okay! You can take a step back and focus on growing your business, and let the people who are following you and interested in your content do the talking. Creating high-quality content that will interest and delight your audience is a great way to gain credibility and build trust. Your content could include anything from a how-to guide on Facebook marketing to a podcast to an ebook. The sky is the limit!

Curate content for specific niches

With so much content flooding social media channels, it’s getting harder than ever to stand out. That’s why when you do create content, you should do so for a specific niche. Knowing the demographic you’re appealing to and creating content that they’ll value and benefit from is a great way to grow your audience. For example, if you’re a fashion blogger, curating content on makeup tutorials or styling tips might be a good fit. Or if you’re an avid baker, creating gluten-free recipes or videos showcasing how to bake a cake would be suitable. Whatever your niche, creating content that’s tailored to your target audience will put you ahead of your competition.

Use keywords in your headlines, descriptions, and content

When you write a headline, description, or content for your blog post, you have the option of using keywords. These are the words and phrases you’ll want your reader to see when they look for your content. Using these keywords in the right place in your content will make a massive difference to how your content is perceived by search engines. When you use the right keywords in the right place, you’ll notice a significant increase in your website’s traffic. Make sure you put keywords in your headings, descriptions, and content for the most relevant and accurate results.

Build a community

When you create content, you have the option of making it public. If you choose to make your content public, you’re giving it to the world to read. Your content opens up the opportunity for people to engage with you, and you to engage with them. You can start by inviting people you believe will benefit from your content to join your private list. You can also create communities by using social media platforms like Facebook or Twitter. Join the conversation, share your knowledge, and engage with others. You can even start your own hashtag and #keepitcrunchy campaign if you want to encourage your audience to participate in the conversation.

Use social media platforms efficiently

On the subject of communities, you can’t forget about the importance of social media platforms in relation to marketing. These are the places where you can connect with your audience, engage with them, and build a following. When used efficiently, these platforms can do wonders for your online presence.

To get the most from your social media presence, you need to engage with your audience. Post regularly, engage with your followers, and make sure you respond to all their inquiries. It’s simple: if you have an audience, you have value. Your social media accounts are opportunities to communicate with your audience, make them believe in you, and drive sales.

Attracting, engaging, and delighting your audience is possible

If you’re reading this, it’s proof that getting people to notice you and value what you have to say is possible. Building an audience, engaging with that audience, and delighting them with your content is a formula for success. Make sure you do all three of these things and you’ll be able to shout out anyone in the industry who gets in your way.