The Lost Manual to Simple Online Marketing for Small Businesses

It’s no secret that creating a steady stream of revenue is one of the major challenges in any small business. The problem is, many small businesses don’t know where to start when it comes to attracting customers to their doors. Sure, they might advertise on social media or put up signs in the local café, but that’s about it. If you’re looking to expand your business beyond what it already is, then you’ve stumbled on to the right place. In this article, we’ll discuss one of the simplest yet most effective ways to generate profitable growth for your business: online marketing for small businesses.

Why Online Marketing?

If you’re reading this, it’s very likely that you’re already doing some form of online marketing. Chances are, you’ve got a website, you’ve got a social media account, and you’ve maybe even heard of SEO (search engine optimization). In case you haven’t, all of these are types of online marketing, which help to drive traffic to your website. Your website may be your best chance at generating revenue, so it’s important to understand what makes it work. Here are a few of the major advantages of online marketing:

  • It’s a fantastic way to get your name out there.
  • It’s relatively inexpensive.
  • You can do it from the comfort of your home.
  • You can target the right audience.
  • You can measure the results of your efforts easily.
  • And perhaps most important, you can do it all by yourself without the need for expensive outside help.

Above all else, remember that as a small business owner, you’re probably best served by focusing on what you know, what you’re good at, and what you believe will enable you to succeed. That’s precisely what this guide will help you do – get you started with simple, plain English explanations of the essentials of online marketing so you can grow your business using proven techniques.

What Type of Business Should I Start If I Want to Do Online Marketing?

If you’re looking for a business to invest in, consider a solo entrepreneur who can build, grow, and manage a business. A solo entrepreneur can start a business that provides a product or service that they’re knowledgeable about and passionate about. This type of entrepreneur is usually more concerned about making money than they are about owning the business themselves. That being said, you can find a good S.O.E with the right guidance and training.

As a solo entrepreneur, you’ll be able to work remotely, set your own hours, and determine your pay. If this sounds like something you’re interested in pursuing, be sure to look for an opportunity that allows you to do so.

To better understand what types of businesses might be a good fit for online marketing, let’s take a quick look at the four main types of businesses that can serve as a foundation for a successful online marketing campaign.

B2C or B2B

The first thing you might want to consider is whether you’re going to be selling your product or service to consumers (B2C) or to other businesses (B2B).

In terms of marketing, you can treat the difference between these two types of businesses as being similar to the difference between retail and wholesale. With B2C, you’re generally selling directly to consumers, so you’re primarily concerned with marketing strategies that will help you attract customers. With B2B, you’re generally selling to other businesses, so you’re primarily concerned with marketing strategies that will help you convince potential customers to purchase your product or service. While many entrepreneurs choose to start a business that they believe will have widespread consumer appeal, you might consider starting a business that targets a more specific audience if you’re looking to do online marketing. For example, if you’re passionate about helping parents manage the cooking challenges of busy children, you could start a blog where you teach kids how to cook simple and tasty meals. This type of business might only appeal to a small audience, but if you’re looking to do online marketing, it might be a perfect fit for your skills and interests.


If you’re looking for a place to start your business, consider e-commerce, which stands for “electronic commerce.” An e-commerce store enables you to sell your products or services online, through mobile phones or other electronic devices. If you’ve ever ordered something online or through a mobile app, you know how convenient and easy it is to do so. You’ll be able to set up an online store in no time at all and start selling your products or services immediately. You don’t need to wait for a customer to come in and place an order, so your business can operate more efficiently. You can also take advantage of online marketplaces that allow you to reach a global audience. When it comes to e-commerce, more people are likely to buy from businesses they know, like and trust. That’s why it’s important to utilize online marketplaces as much as possible.


A hybrid business is one that combines elements of B2B and B2C. A hybrid marketing campaign often starts with a traditional advertising campaign followed by a conversion optimization program, which uses analytics to track the behavior of site visitors and determine which paths they’re most likely to take. Once you identify these paths, you can design the site and adjust your advertising to better fit the habits of your target audience.

For example, if you’re trying to reach B2B customers who are also interested in purchasing cosmetic products, you could start a blog where you review beauty products. You might decide that your target audience is more interested in reading about lifestyle topics, so you could start a blog about fashion or style. If your goal is to reach females in the 18–24 age range who live in the UK, you could start a blog about beauty or fashion. Within moments of creating a beauty or fashion blog, you could have a fully functioning online store, with products ranging from makeup and skincare products to swimwear and lingerie. Now, you might not choose to pursue a hybrid strategy right away, but it’s an excellent option to consider if you’re looking to start a business and aren’t sure what type of marketing will be the most effective for you.


If you’re looking for a place to start a business, consider consulting. A business consultant helps to solve specific business problems by providing expert advice and guidance. If you’re looking to start a business that provides advice and guidance to other businesses, you’ll be able to choose a consultancy that’s a good fit for you.

To create your own successful consulting business, be sure to consider the following: