So you’ve decided to become a digital marketer or know someone who has!
Congrats! Now it’s time to learn the ins and outs of digital marketing, and how to make the most out of your new found knowledge.
Luckily, we’re going to tell you everything you need to know about digital marketing in a single article so you can hit the ground running.
Why is Online Marketing Important?
The most important thing to consider about digital marketing is that it’s just as important as traditional marketing.
Often times, we think that our social media accounts and online marketing campaigns are just for fun or to build a brand. Truth is, you can’t underestimate the power of good old-fashioned SEO and PPC (Pay-Per-Click).
More and more consumers are relying solely on digital media to find what they’re looking for. According to HubSpot Blogs research, 66% of consumers have actively sought out product information online and 53% have gone into detail about a product they found online before purchasing it.
If you want your business to be seen and known by more people, then it’s essential that you set up your online presence and digital marketing campaigns accordingly.
What is SEO?
Search engine optimization (SEO) is the practice of altering the content on your website in order to appear higher in search engine results.
SEO is vitally important because according to HubSpot Blogs research, 48% of consumers have actively looked up a business online before visiting or calling the company. Additionally, only 7% have gone into detail about a product before purchasing it. This means that if you want customers to find your business, you’ll need to ensure that your online presence is optimized.
What is Content Marketing?
While SEO focuses on increasing your website’s visibility in organic search results, content marketing builds trust and credibility with potential customers by strategically placing content in front of them.
When a business creates and publishes content that is both informative and entertaining, the audience gains trust and the business gains credibility.
Additionally, content marketing can help businesses establish themselves as thought leaders in their industry. For example, HubSpot Blogs states that “86% of consumers have read an informative article about a brand before buying that brand, and 82% have watched an explainer video to better understand or learn about a product or service.”
Deciding what content to create and distribute can be difficult. If you want to increase your business’s likelihood of gaining popularity and gaining credibility, then it must be done in a calculated way.
How does SEO and Content Marketing relate to each other?
According to HubSpot Blogs, “89% of consumers say using both strategies — SEO and content marketing — is the best way to succeed in digital marketing.”
This means that if you want to attract more customers and establish your thought leadership in your industry, then it’s best to create and distribute both original and curated content via SEO and content marketing.
Original content is anything you create specifically for marketing purposes. For example, an article that is both informative and entertaining gains your audience’s trust and encourages them to act on your brand or product.
On the other hand, curated content is content that is repurposed from elsewhere. For example, if you were to create an explainer video for SEO purposes, that would be your original content. However, if you were to convert that same video into an article for a content-marketing campaign, that would be your curated content.
When deciding what content to create and distribute, consider the purpose of your content. While some content may be useful to consumers or potential customers, consider if it’s best used for SEO or content marketing purposes.
How do I become a successful digital marketer?
If you want to become a successful digital marketer, then you must follow several proven steps. First, develop your SEO strategy and work on optimizing your website.
Additionally, you must build a following on relevant social media platforms by regularly posting informative and entertaining content. Finally, engage with your audience by responding to their comments and questions on your social media accounts.
Once you’ve developed a solid foundation of SEO and social media, you can begin to consider the types of content you need to create and how you should distribute it. Think about what purpose it serves and how you can use it to your advantage. If it helps to explain or showcase your products or services, then create an informative piece. If it entertains or teaches your audience, then create an entertaining piece.
If you want your business to be seen and known by more people, then it’s essential that you set up your online presence and digital marketing campaigns accordingly. However, remember that content marketing is a strategy that relies on creating and distributing both original and curated content.