Online Video Platforms – Sales & Marketing

Thanks to the rise of TikTok, we now have even more video content to scroll through. While the most popular app among users (now sitting on around 600 million downloads) focuses on visual humour and entertainment, some creators are using it to expand their reach and grow their audience. Since launching in early 2018, TikTok live videos have been a trending topic on social media, with people often sharing funny or inspiring clips to encourage their followers to do the same.

These videos can then be repurposed and re-shared for even more engagement. When used correctly, TikTok can be a powerful tool for viral marketing and brand awareness – as long as you know how to harness its potential.

Why Video Platforms Are Popular

Despite the hype around virtual reality, video platforms like TikTok actually emerged first as a reaction to traditional television. As more and more people got their first taste of online videos, they quickly noticed its many benefits. Firstly, online videos are easily shareable across social media channels, meaning they can be accessed by more people than a typical TV commercial. Secondly, a TV viewer can lose interest in a show after watching it for a few minutes, while a user on a video platform can still enjoy content even after watching it for several minutes. Thirdly, while videos are typically short-lived content, they can still have a lasting impact due to their ability to be repurposed and re-shared.

How To Make The Most Of Your TikTok Account

If you’re new to TikTok or just want to make the most of the platform, here are a few tips on how to maximize the potential of your account.

Post Regularly

Since you can post whenever and wherever you want on TikTok—be it while you’re sleeping, eating, or commuting—you want to make sure that you’re always posting content that will make your audience engaged. To be successful on the platform, you need to post regularly and consistently put out content that will keep your audience interested. The more you post, the more people will notice you and your content. And, as we’ve established, more content means more opportunity for growth.

Engage With Your Audience

Since you’re already using your account to gain an audience, make sure that you engage with them on a regular basis. Just by commenting on a Facebook post, you can encourage the person reading it to visit your page. Similarly, on Twitter, you can engage with your followers by retweeting and replying to content that they’ve shared with you.

Content Is King (and Queen)

Just because you have a video platform doesn’t mean that your content has to be short-lived. Remember, you can post and engage with your audience at any time, so make the most out of the opportunity to provide value. If you have a blog, use it to publish longer-form articles about your industry that will keep your audience engaged. If you have a YouTube channel, make sure that you upload at least two or three short videos per week that are informative, interesting, and—most importantly—engage the viewer. The goal is to create content that will keep your audience interested, and, hopefully, bring them back for more.

The Rise Of Online Video

Thanks to the advancements made in mobile technology and affordable video quality, the ability to consume video content quickly and easily became available to everyone. For years, video was considered a luxury available only to those with the means to purchase a large TV set and a big screen projector.

While this might still be the case for some, the days of needing to be in the right place at the right time to catch a movie are gone. Thanks to things like Netflix and Amazon Prime Video, anyone can enjoy high-quality movies at home, whenever they want.

This content is then shared across social media channels, where it can be accessed by more people than ever before. Thanks to things like TikTok and Instagram, those posting the content can also follow, comment on, and share the videos of others, further boosting the reach and popularity of each video.

For video creators, this content can then be repurposed and re-shared for even more engagement. When used correctly, videos can be powerful tools for viral marketing and brand awareness, helping to spread a message, offer, or product to as many people as possible in a short period of time.

The Evolving Role of Video In Marketing

The evolving role of video in marketing cannot be overstated. No longer just a way to entertain or inform, online videos can now be used to market brands and products, promote upcoming events and special offers, and drive traffic to websites.

Thanks to platforms like YouTube and TikTok, it’s now possible to create a marketing video, write a marketing blog, and upload a bunch of short-form videos, all within the same platform. It’s an evolution of sorts, as video was once considered a ‘small’ form of media, confined to the smaller screen of an iPhone or a tablet. Now, videos can be accessed from anywhere, at any time, meaning they can serve as a medium for marketing content no matter where you are or what device you’re using.

The Challenges of Online Video

While the ability to easily access and view video content is certainly a benefit, it comes with a few challenges. For one, depending on when and where you’re posting your content, you’ll want to make sure that it’s relevant to your target audience. After all, you won’t want to be posting about your industry on a platform that your audience doesn’t use or have any interest in.

Also, videos can be a double-edged sword. On the plus side, videos give your audience the opportunity to see your content and what you have to offer, regardless of whether they are interested in your industry or not. On the downside, users can click on fast-forward, skip ads, or use other ‘hidden’ tools to avoid becoming too engrossed in your content. This then has the potential to hurt your engagement with your audience.

Where Do We Go From Here?

Video is definitely here to stay, and this is especially true in marketing. With brands rapidly embracing the medium and planning to spend more on video content in 2021, according to HubSpot Blogs research, marketers must now decide how to best approach this content.

Thanks to the rise of TikTok and similar platforms, we now have even more video content to scroll through. While the most popular app among users (now sitting on around 600 million downloads) focuses on visual humour and entertainment, some creators are using it to expand their reach and grow their audience. Since launching in early 2018, TikTok live videos have been a trending topic on social media, with people often sharing funny or inspiring clips to encourage their followers to do the same.

These videos can then be repurposed and re-shared for even more engagement. When used correctly, TikTok can be a powerful tool for viral marketing and brand awareness – as long as you know how to harness its potential.