If you are looking to grow your business, you will eventually have to consider marketing. However, if you are a small business owner that hasn’t been able to spend more than a few hundred dollars on marketing until now, you might be wondering what tool to use and how much it costs to invest in one.
There are many different types of marketing tools available, and while most businesses will find one that suits their needs, there are a few that stand out as being ideal for small businesses.
The Best Social Media Marketing Tool
If you have a small business and you rely on word of mouth or social media to spread the word about your products and services, you will want to invest in a social media marketing tool. With social media marketing, you can target specific audiences and engage with them on a personal level through content, which can help you gain their trust and grow your business.
The best social media marketing tool for small businesses will have several key features, including content creation, content curation, and performance monitoring. To help you find the best social media marketing tool for your needs, we have compiled a list of everything to look out for when evaluating potential software packages.
Key Features To Look Out For
When evaluating social media marketing tools, it is important to think about what features you need and, more importantly, what features you want. Below, we have compiled a list of everything to consider when choosing a social media marketing tool.
Features that you should look out for include:
- Content creation
- Content curation
- Community engagement tools
- Video and image hosting
- Marketing analytics
- Personal branding tools
- Email marketing
- Webinar and webcasting features
- Mobile marketing
- Push notifications
- Referral marketing
- Search engine optimization (SEO)
- Multivariate testing
- Content moderation tools
- Content re-engagement
- Translation tools
Of course, these are just a few of the important features to look out for, and this is by no means an all-inclusive list. When trying to find the best social media marketing tool for your needs, you will have to make a judgement call about what features you need and what you want. Keep in mind that your choice of social media marketing tool will impact your business in a positive or negative way, so make sure you consider what is best for your needs and desires. If you decide on a tool that lacks a specific feature that you need, you will have to look for an alternative that offers that specific feature. As for the other features, you will find that many social media marketing tools offer all of these, so you don’t necessarily need separate tools to have all of these features. This also means that some tools are more suitable for certain types of businesses than others.
When it comes to costs, you will want to look for a social media marketing tool that is both affordable and functional. You don’t want to invest in a package that doesn’t offer what you need or want because it costs too much. The best cost-effective social media marketing tool will have a free version that you can use in order to see if the tool is suitable for your needs. If you decide that it is, you can then move to a premium version that has all the features that you need. With a premium version, you won’t need to look for cheaper alternatives because the tools that interest you are usually found within the premium tiers.
Evaluation And Conclusion
When working with a marketing agency or in-house marketing department, you will want to make sure that the agency or department has experience working with small businesses and is familiar with the types of challenges that you and your team may face. In addition, make sure to read reviews on the tool that you are considering using because they will give you an idea of what other businesses think about the product and how it functions.
When choosing a social media marketing tool, it is important to think about the above factors because they will all help you reach your marketing objectives and ensure that you make the right choice for your business.