In 2021, over 50% of the world’s population will be using a mobile phone to access the internet.
This presents an incredible opportunity for businesses that choose to digitally market their products or services. Not only will more people have access to your content, but they can also do all of the marketing for you.
If you’re a digital marketer or know one, you know how important it is to have a detailed understanding of digital marketing, analytics, and measurement.
Traditional marketing, which relies heavily on human interaction, is being replaced by digital marketing, which can be completely automated and objective measures are used to determine the effectiveness of campaigns.
This has caused a fundamental shift in the way people learn and gain knowledge. With traditional classrooms becoming irrelevant, individuals are turning to online learning to educate themselves. With many reputable providers offering courses online, it’s never been easier for individuals to gain the knowledge they need to become top performers.
What Is Digital Marketing?
Simply put, digital marketing is the practice of getting information about a product or service, via digital channels, in order to market it.
This may include organic search, which gets your website/blog in the top results of a search engine, like Google. It may also include paid advertising, which is when an advertiser pays to have their content or product in front of the audience.
Depending on your niche, you may choose to specialise in one area of digital marketing, such as SEO for real estate or digital marketing for lawyers.
Top 5 Online Digital Marketing Degrees
With the right qualifications, you can enter the workforce and begin your career in digital marketing. You may decide to develop your skills in-house as an employee, or you may choose to venture out into the world and establish your own agency.
The following are some of the best degrees you can gain to become a top online marketer.
1. Bachelor of Science in Digital Marketing
A bachelor’s degree is the minimum requirement for this job, but in some cases, a master’s degree may be required.
The science behind digital marketing is fascinating, and with so many job opportunities, it’s no wonder why so many people are getting involved in this field. Developing a solid technical foundation is important, and not many universities offer degrees in digital marketing administration. Most bachelor’s degrees today incorporate some sort of digital marketing into their curriculum.
2. Master of Science in Digital Marketing
This is a more specific degree, geared toward SEO strategists and paid digital marketers. It’s also what’s known as a double degree, meaning you’ll eventually gain a second bachelor’s degree, in your chosen subject matter.
A Master’s degree is the standard for this particular job, and it continues on from the bachelor’s degree, further developing your knowledge in the field. There are a variety of specialisations available to you, in addition to the standard master’s degree in digital marketing.
3. Master of Business Administration in Digital Marketing
If you’re looking to enter the workforce and be employed by a large company, you may choose to specialise in digital marketing, to take full advantage of the field’s growth.
These are also known as Bachelors of Science in Business Administration. They’re ideal for those interested in marketing and optimising online stores, as well as social media platforms, for businesses. You’ll be assuming a leadership role within your organisation, coordinating the work of other marketers and business specialists.
4. Master of Science in Digital Marketing with a Specialisation in Search Engine Optimisation
For those who enjoy the challenge of optimising a website for maximum SEO, a specialisation in search engine optimisation, is a must.
Not only do you get to dabble in all things SEO, but you also get to develop your general knowledge of digital marketing.
A SEO certificate is a great addition to any digital marketer’s portfolio, if you’re looking to kick-start a new career or increase your existing skills. You can find a list of reputable SEO training companies here. With minimal advertising costs and plenty of job opportunities, why shouldn’t you consider getting a SEO certificate?
5. Doctor of Business Administration in Digital Marketing
Finally, for those interested in establishing a career in academic settings, a Doctor of Business Administration in Digital Marketing is a great option.
These are ideal if you have a demonstrated history of academic achievement and are interested in further developing your research skills. If you’ve graduated with first class honours, you may choose to undertake a PhD in your chosen subject matter.
A number of highly competitive, paid positions await the successful graduate. You may decide to start your own agency, working on a variety of projects or establish yourself in an in-house position at a reputable agency.
Why Should You Specialise In Digital Marketing?
For years, traditional marketing methods, like radio ads and TV commercials, have reigned supreme in getting your product in front of the right audience.
However, due to the rise of digital marketing, the old methods may become obsolete.
Today, with so much data at our fingertips, marketing through social media and search engines has become the norm. In fact, marketing through these channels can now be completely automated, which means less human interaction and more efficiency.
Developing a working knowledge of digital marketing is therefore of paramount importance for anyone wanting to succeed in this field. Not only does it provide you with a comprehensive understanding of the field, but it can also mean greater job opportunities, as well as a more prominent place in your industry.
These were our top 5 choices for online digital marketing degrees. What are your thoughts? Let us know in the comments section below.