I’m often asked how to market my products and services online. One of the most common questions is “How do I get traffic to my website?” The short answer is: You can’t. At least, not in the way you probably think you can. The longer answer is: You need to change your mindset first.
You see, when you put yourself in the mindset of a marketer, you’ll realize that you’re already in the right place at the right time. When someone is interested in your product or service, you’ll already have a buyer in mind and can begin establishing the sales conversation that will lead to a conversion.
So, if you want to market online, then the first step to take is to change your mindset. You need to stop thinking about attracting visitors to your site and begin thinking about engaging the right audiences to talk about your product or service.
Find Out What They Want
If you want to market online, then you’ll need to start by identifying the type of person that will most benefit from your product or service. What do you offer that they’re not getting elsewhere?
For example, if you’re an eCommerce store owner, you might think that your customers want to see products that are trending or have the latest styles. But what they really want is to find a way to save money.
So, rather than displaying trending or stylish products, you could use your website to show them how much they will save by shopping with you instead of paying retail.
There are a variety of tools available to online marketers that can help you find the right audience. Look for forums that deal with your niche, social media groups focused on your industry, and membership websites that allow you to interact with other people who share your passion for your industry.
What Do They Already Know About Your Product Or Service?
An important question to ask is: What do you already know about your product or service that would make someone interested in it?
If you’re not sure, then look at what’s already out there. You can use tools like Google Trends or Ahrefs to search for popular content related to your products and services. You can then use Buzzsumo to find the top stories related to your niche.
These are just a few of the tools that can help you find online marketing information quickly and easily. As a marketer, you’ll find it invaluable to have access to this kind of information whenever you need it. Plus, being able to search for relevant content quickly will help your job become much more efficient.
Create Killer Online Content
If you want to draw more customers to your website, then you’ll need to create more interesting and compelling content to promote your product or service. In the eCommerce world, this means creating descriptions that are as long as possible while still being able to fit into a thousand-word count.
Varying your approach a little can greatly increase your conversion rates. If you’ve been stuck in the same mindset of just attracting visitors to your site, then it might be time to try branching out and experimenting with different styles of content to see which one performs best.
Use Automated Email List Building
Another way to get more out of your marketing efforts is to use automated email list building to grow your business. There are a variety of tools out there that can help you do this, but many of these are focused on building lists of subscribers for marketing campaigns or sales pitches. Instead of focusing on the number of people you bring in, which is the aim of most list-building tools, you can use these tools to find the type of person that will most benefit from your product or service and engage them into action.
If you want to take your marketing efforts to the next level, then you could look into the various automated email list building tools specifically designed for marketers.
Become A More Data-Driven Marketer
To become a better marketer, you’ll need to start becoming more data-driven. This will help you optimize your marketing efforts and pull more accurate, relevant information out of the data available to you. You can start by asking yourself more questions about your product or service and the people it will affect. Asking questions and using data to guide your decision making will help you become more effective as a marketer.
Remember, you’re already in the right place at the right time when you’ve got a potential customer. All you have to do is prove to them that you’re the right person to help them solve their problem. So, don’t hesitate to ask questions and explore all the data you can get your hands on before making a decision. This way, you’ll be sure to provide the best possible experience for your customer and ensure you generate more leads and sales.
Getting traffic to your website is not as easy as it seems. You need to change your mindset and start looking at the task as a whole new project. By exploring all the different ways you can engage your audience, you’ll be able to dramatically increase your odds of success.