If you’re looking for a proven way to generate more leads, sales, and opportunity, you’ve come to the right place. In this post, we will tell you everything you need to know about the 36-hour online marketing course for beginners that will teach you everything you need to know about marketing online.
Introduction To Online Marketing
In the past, people mostly learned how to market offline – particularly in person. Marketers would hold sales meetings and workshops in hotels and professional buildings across the country. Radio and TV commercials dominated the airwaves. And, hand-written letters crafted on pink or blue paper sealed with wax would be shot off to wealthy businessmen to seek their patronage.
However, with the rise of the digital age, marketing has shifted to the internet. Radio and TV commercials now occupy space on websites. Social media platforms like Facebook and Instagram offer incredible opportunities to market brands and products. And, what was once reserved for the affluent and well-connected is now available to the average person.
Thanks to platforms like Google AdWords and Facebook Ads, marketers can now target consumers who are searching for their products and services, and those consumers who are already engaged with social media platforms. In other words, marketers can now target prospects who are interested in what they have to offer. What’s more, they can do this from the comfort of their home.
The combination of the internet and social media has created a goldmine for marketers. But, with more opportunity comes more responsibility. Before you begin your marketing journey, it’s important to take a few moments to think about what you should know and be prepared for. Here are just some of the things you’ll learn in this marketing training course:
In the past, marketing meant finding customers who already had an interest in what you had to offer. Today, it’s more important to find people who have a need, want, or desire for your product or service.
While most businesses operate in a silo – separate marketing departments collaborating with sales teams to drive revenue – today’s most successful companies acknowledge the vital role marketing plays in generating leads and building relationships with potential customers. Therefore, everyone – from sales to marketing to customer service – are considered hubs of a business’s activity and are required to work together to generate leads.
One of the best sources of leads for a business is its own customers. Because they already have a need for your product or service, they’re more likely to be receptive to pitches for it. This is why most marketing training focuses on generating leads from inbound marketing techniques. These are methods that attract, engage, and delight people to grow a business – rather than relying on outbound techniques that only generate sales leads.
Marketing isn’t just about generating leads. It’s also about converting these leads into paying customers. In the past, marketing departments would hand over the management of sales to separate professionals. But, as companies become more digital, they realize that they can’t outsource their sales department. And, as a result, they’re including everyone in the process – from the marketing department to the customer service team. Everyone is considered a potential sales person, and everyone is expected to know what they’re doing.
Getting someone to buy your product or service doesn’t just happen because of hard work alone. Marketers learn to play an active role in facilitating the entire buying process from start to finish. They are responsible for analyzing marketing data and figuring out which strategies are most effective. Additionally, marketers must learn to listen and respond effectively to customers so that they feel they’re part of the conversation and so that they feel like they’re collaborating with you, rather than you just being their sales rep. This way, they feel like they have ownership over the process and that you’re thinking of them instead of just your product or service.
You’ll learn the basics of marketing automation from this marketing training. Automation was once the realm of large businesses with significant marketing budgets. Now that technology allows brands to have small business marketing budgets, marketing automation is accessible to everyone.
Marketing automation entails using software to automate repetitive tasks in marketing. This can range from campaign creation to content creation to social media posting. Marketing automation makes doing repetitive tasks easier and more efficient. Additionally, software can provide insights into the state of marketing campaigns and allow marketers to see the results of their efforts in real time.
When thinking about how to generate leads, sales, and opportunity for your business, look to the future. Not only will digital marketing continue to evolve, but so will your role as a marketer. To stay relevant, continue educating yourself about the ever-changing field so that you can develop the right strategies for your business.