Are you looking to grow your business online but don’t have the money or the know-how? Don’t worry, you aren’t alone.

In order to make your business visible to potential customers, you are going to need to invest in online marketing. However, instead of paying large sums of money for expensive ads and pricey tools – there are plenty of ways for you to generate enough revenue to cover your investment without risking bankruptcy.

The pandora’s box of online marketing has been opened, and you have just stumbled upon the most profitable business idea you will ever have the privilege of exploring. Within this article, you are going to discover a complete step-by-step guide on how to start an online marketing business for as little as $100 that will bring in massive profits and allow you to be completely free from the burden of debt.

Step one: Identify your target audience

The first step in creating your online marketing strategy is to identify your target audience. Who are you intending to market your products or services to? Think about where they are and how they behave. Bear in mind that demographics are a sliding scale and that not everyone will fit into your intended audience. For example, young people are more likely to use TikTok than Twitter, but not all older people use TikTok.

The best way to discover your target audience and uncover the personalities of those you will be marketing to is through social media.

Step two: Create a content schedule

Your second step is to create a content schedule. What kind of content do you intend to put out? Videos? Texts? Something in-between?

It’s best to create a schedule that is naturally aligned with your target audience’s habits. If you know that your target audience generally spends more time on social media than they do reading text-based content, you will need to put out more videos than you would if you knew that your target audience primarily read text-based content.

Step three: Measure the results of your efforts

Your third step is to measure the results of your efforts. How much activity have you gotten in response to your marketing? Are potential customers finding your content valuable? Are they engaging with it – sharing, liking, or commenting on your posts?

You want to measure the results of your efforts because it’s impossible to know for sure whether or not your marketing was effective without measuring it. The better the measurement, the better the results! If you are unable to measure the results of your efforts easily, you will need to create a spreadsheet on which you can track activity and evaluate the performance of your marketing strategy.

Step four: Identify the specific goals you want to achieve

Your final step is to identify the specific goals you want to achieve. What do you hope to gain from this marketing effort? More customers? A greater reach to a more targeted audience?

It’s important to have measurable goals so that you can determine whether or not you have achieved them. If you are operating on a limited budget, having measurable goals will also help you determine how much you have spent and how much you should have spent. You don’t want to exceed your budget and find yourself in financial trouble. That is why it’s best to set a budget and stick to it, even when you are convinced that more money would mean better results.

Which platform should you use?

Once you have generated enough revenue from your product or service, you can begin to consider the platforms you will use to reach your target audience. It’s important to choose a platform that your target audience is already using and where you can drive potential customers to your website or blog. If your target audience is on YouTube, you should consider creating videos and placing them on social media.

What should you call your business?

Now that you are up and running, you need to choose a name for your company. The best way to find the right name is to ask other businesses for suggestions. You can also use tools to generate random names or choose from a list of pre-made names.

One of the most important things you need to consider when choosing a name for your company is how easy it is to spell and how easy it is to remember. Do you want people to easily find your business on social media? Do you want your customers to easily remember your company’s name? If you want to have your company name represented in popular culture – whether it be television shows, movies, or music – then look for a name that has already been taken. It’s better to be unique and find out that no one else is using your chosen name than to stick with a widely-known brand and find that everyone is using it. The advantage of becoming a widely known brand is that you can attract more customers, but the downside is that you will most likely be known for something that you aren’t particularly proud of.

Small business owners should also be on social media

One of the best things about starting a small business is that you get to do whatever you want. It’s a glorious and liberating feeling to have the ability to create something from nothing. This also means that you get to control your own marketing strategy. If you want to target potential customers on social media, then by all means, go ahead and do so.

However, you should not feel that you have to rely solely on social media to reach your audience. Traditional media still works – in fact, it might work better than you think. There are still people who value printed newspapers over online searches. In the same way, some people prefer to get their news from the TV rather than type in a search term on a computer. Your job is to figureheadship the most effective mix of traditional and digital media to gain the most reach with your target audience.

Final thoughts

The information you have learned here will serve as a solid foundation for your business. You are now equipped with the tools you need to succeed. Start your own business and enjoy the freedom that comes with it. You can even use the money you have made to invest in other business opportunities.