In today’s world, a graduate degree isn’t necessary to succeed in life.
While traditional four-year bachelor’s degrees focus on technical and professional expertise, the field of business administration has changed to reflect this new reality.
Today’s business world is more complex than it’s ever been, and being a marketer is no longer enough to land you a job in advertising or marketing. You now have to be an expert in marketing management, digital marketing, marketing analytics, and much more.
If you’re looking for a career change and want to transition into a higher-paying role, here’s what you need to know.
Choose The Right Online Option
Depending on your current situation, you may not have the luxury of picking your own school or choosing a campus near you. But, regardless of where you are, there’s an option out there to help you achieve your goal.
While earning a traditional master’s degree in business will undoubtedly be beneficial, you must keep in mind that a non-traditional option may better suit your needs.
If you’re curious about what an online program is all about, here’s a short overview. Think of an e-learning platform similar to Canvas, Google Classroom, or Moodle. You’ll have the opportunity to take courses online or on mobile devices from any location that has an Internet connection.
With an online degree, you can continue your education wherever you are. You don’t need to be on a campus to earn a degree. In fact, you could potentially study from home. This saves you both time and money, not to mention the stress of having to move every few years for a new job.
Create A Plan B
If you’re new to the idea of pursuing a master’s degree, it can be difficult to know where to start. With a 4-year bachelor’s program, you’ll have a clear plan A – you’ll graduate with a specific major and a focus on technical skills. With a master’s program, you don’t have the luxury of knowing exactly what you’ll study, when you’ll study it, or even if you’ll continue studying. This is why you need to create a plan B.
What is plan B? Be specific. Think of what you’ll do after you earn your master’s degree. What will your plan B look like?
Your plan B should include both short-term and long-term goals. It should also address your professional and personal goals. You can start by creating a spreadsheet with these goals and then reviewing it with a professional or friends/family members. This way, you’ll be aware of how you’re tracking and will have a clear vision on where you’re going.
How Will You Fund Your Education?
Although traditional student loans are still available, they may not be the best option if you want to pursue a master’s degree. For one, interest rates are high, and there is a considerable amount of debt that you need to take on. Still, if you’re looking for a lower rate, you may want to consider looking into government loans or grants.
The former may be preferable. With a government loan, you don’t need to worry about paying for school and can focus on pursuing your degree. You’ll also need to add the interest on to your tax return as part of your personal income.
As for the latter, many companies will pay for your master’s degree if you are their employee. You don’t need to be working to be able to claim this on your taxes. However, you’ll have to document that you’re pursuing a degree as an employee and that the money is being paid back.
Marketing Management Is A Popular Choice
If you’re looking for a career change and want to transition into a higher-paying role, here’s what you need to know.
Three distinct yet closely related roles make up modern marketing management: market researcher, market strategist, and market manager. A market researcher studies various segments of the market and compares them to each other. A market strategist uses this information to recommend future market trends and directions. A market manager must oversee the work of market researchers and strategists and ensure that their findings are being put into practice.
While a traditional business administration major may have prepared you for some of these roles, a marketing management degree will ensure that you are equipped to excel in the ever-changing field of marketing.
If you’re curious about what an online program is all about, here’s a short overview. Think of an e-learning platform similar to Canvas, Google Classroom, or Moodle. You’ll have the opportunity to take courses online or on mobile devices from any location that has an Internet connection.