Forbes just released its third annual ranking of the World’s Best Online Marketing universities.
Temple University’s Online Marketing master’s program was #6 on the list, up from #14 last year.
What does this ranking mean for current or prospective students of Temple’s Online Marketing program? Let’s take a closer look.
Key Facts About Temple University’s Online Marketing Program
Why Are Online Marketing Degrees Popular Now?
Wellness-related online degrees, such as naturopathy, which focuses on treating the root cause of disease instead of just the symptoms, are popular because people are seeing the value in this type of education.
“The demand for online degrees is rising because [students] want to become more self-sufficient, and many of the online degrees available offer them that opportunity,” says Angela Martinez, Director of Marketing at the American Association of Advertising Agencies (4A’s), which manages the annual Forbes ranking.
“Also, the unemployment rate for marketing specialists is at an all-time low, so there is a need for more trained marketers.
The good news is that with a little bit of research, you can find some of the most reputable online marketing schools out there. Let’s take a look…
The Top 7 Online Marketing Schools
1. Northwestern University – Med School – Northwestern University
This top-ranked program lets you study the fundamentals of marketing and digital marketing in a classroom setting, as well as in an online marketing clinic where you engage with faculty members in real time. Through a combination of onsite learning opportunities and online learning, you can gain in-demand skills and gain confidence, while also boosting your employment opportunities.
2. The University of Sydney – Faculty of Business and Economics
The University of Sydney’s marketing program isn’t just about learning the ropes – it covers everything from marketing research to managerial accounting. With plenty of flexibility to fit around your schedule, you can tailor your degree to fit your career plans. In fact, the University of Sydney’s Digital Marketing program is accredited by the Australian Marketing Association, allowing you to professionally integrate your studies into your career.
“The University of Sydney’s marketing program has a reputation for being one of the most relevant in the country, and it’s not hard to see why,” says Forbes education contributor and Canada native, Michael Kitces. “Not only do they offer one of the best digital marketing courses around, but they also pair that knowledge with very practical tools and strategies. You’ll emerge from there with a well-rounded education that will serve you well in any career field.”
3. University of California Irvine – School of Business
This B-school’s Marketing program combines classroom learning with extensive fieldwork and real-world experience, preparing you for a fulfilling and creative career in marketing.
4. University of Minnesota – Twin Cities
The Twin Cities campus of the University of Minnesota offers the Bachelor of Science in Marketing with a concentration in digital marketing. The degree is designed for students who want to enter the field with the most in-demand skills, and with a strong focus on both theory and practice. The digital marketing program at the University of Minnesota is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
5. University of Pennsylvania – Wharton School of Business
The marketing program at the University of Pennsylvania’s Wharton School of Business is one of the most reputable in the country. The program combines classroom learning with real-world experience, preparing you for a career in marketing.
6. University of Southern California – Marshall School of Business
The USC Marshall School of Business’ online marketing program is designed for working professionals who want to gain the skills necessary to effectively market and promote products.
7. University of Washington – Foster School of Business
The business school at the University of Washington, the Foster School of Business, features a fully online marketing program that allows you to study in the privacy of your home. On the heels of another hugely successful year, the UW Foster school of business has once again been ranked among the top 10 online business schools by the American Association of Advertising Agencies (4A’s) and Forbes.
How Do These Schools Measure Up?
The schools above offer reputable degrees and good training for those who pursue them. However, just because they’re good doesn’t mean they’re perfect for everyone. Here’s a quick guide to help you decide which one is right for you.
The more reputable a school or degree is, the more you can expect it to be worth your time and money in terms of providing you with employable skills. A good place to start is by checking out testimonials from previous students and alumni. Focus on reviewing positive experiences rather than negative ones, as this will give you a better picture of what you’re getting into. In terms of ranking, look for schools that are either accredited or certified.
The University of Sydney’s marketing program is accredited by the Australian Marketing Association, which is a great sign that it’s a reputable school. Similarly, the University of Southern California’s Marshall School of Business is accredited by the AACSB (the Association to Advance Collegiate Schools of Business).
You should also look into whether or not a degree or certification program is industry-specific. For example, many business schools offer general business degrees, but some schools, like the one located at the University of Minnesota, offer a specific business degree in Digital Marketing. The specific degrees offered at these schools often come with a strong focus on marketing analytics, which is a skill that is in high demand. Certification programs can also be a great way to enhance your reputation and credentials as a marketer. Chartered Marketers of America (CMA), for example, gives you the opportunity to prove your expertise in marketing by gaining official recognition from your professional association. Once you’re certified, you can also use the CMA label to search for jobs, further establishing your value as an expert in your industry.
As mentioned above, the University of Minnesota’s digital marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). What does this mean for you? Well, in short, it means that you’re getting an education that is recognized globally for its quality.
The good news is that the University of Minnesota’s online marketing program is very adaptable. This allows you to study what you want, when you want. One of the perks of an online degree is that you can tailor your studies to fit your current interests and career goals. If, for example, you’re looking to enter the workforce right now, you might want to consider taking advantage of the additional learning opportunities that the University of Minnesota has to offer. One of the things that makes this program so special is that it provides you with a taste of almost every subject within marketing. This means that you’re not just learning marketing theory, you’re also getting the opportunity to practice it while working toward your degree.
Finally, nothing is more important than the physical facilities that a school offers. Even the most prestigious institutions have been known to raise their standards when it comes to providing adequate educational facilities. If you’re thinking about applying to any of the schools mentioned above, make sure that they have the necessary facilities to provide you with an excellent learning experience.
To wrap up, let’s take a look at the overall ranking of the above mentioned 7 schools.
The University of Sydney (#2) has the highest overall rank (tied with the University of Southern California). It features three elite campuses in Sydney, one in Parramatta, and another in Newcastle, ensuring you can study in a comfortable and convenient location.
The University of California, Irvine (#3) offers an extensive online marketing program that combines classroom learning and internships with real-world experience, making it an ideal choice for those who want to enter the field.
The University of Pennsylvania’s business school (#5) offers a fully online program that allows you to study in the privacy of your home. If you’re looking for a reputable school that has a strong presence in the Northeast, this is a great option.
The University of Washington (#7) also offers a fully online program that allows you to study in the privacy of your home. Its reputation as one of the most reputable schools in terms of business and economics is enough reason to consider this option for those in the Pacific Northwest.