Taking A Marketing Class Online | 10 Reasons Why You Should Take a Marketing Class Online

The Covid-19 pandemic was just one of the many real-life disasters that Marketing classes for online students were forced to learn about during their studies. Like many other disciplines, marketing is changing how we teach and what we teach. While many businesses and agencies will be experiencing a huge revenue hit, some are thriving and looking for ways to support online learners. Here are ten reasons why you should take a marketing class online.

More In-demand

Despite the fact that fewer people are working remotely, the demand for digital marketing skills is rising. According to the 2019 edition of the International Digital Marketing & Advertising Association (IDMIA) Global Salary Survey, more than half of all marketing professionals are likely to work remotely at least some of the time in the coming year. This is particularly true for Millennials, who are far more likely to work remotely than any other demographic. In fact, Gen Z is more likely to collaborate remotely than any other generation.

This trend is likely to continue, especially as more businesses are moving to online learning and working remotely. According to DocuSign research, 12% of employees are currently working remotely. This figure is projected to jump to 25% by next year.

The demand for marketing professionals with marketing analytics, marketing management, and marketing research skills has risen by 27% since last year. But you don’t have to look far to find a job. According to the 2019 edition of the International Digital Marketing & Advertising Association (IDMIA) Global Salary Survey, fewer than five employers are currently advertising job vacancies in marketing analytics, marketing management, and marketing research. But that’s likely to change.

At the moment, the demand for marketers and digital marketing professionals is high, which is great news for those looking for employment. More people are likely to have disposable income, which means there will be a greater demand for brands that provide value and good quality products to meet that demand. If you’re looking for a career in digital marketing or are already in the industry, this is a great time to find employment.

More Flexible

One of the major advantages of doing a marketing class online is that you can schedule your studies around work and life. You don’t necessarily need to spend a lot of time in the office pursuing a regular 9-5 job. You can instead, study at night or on the weekend, whenever fits your schedule best.

This is particularly beneficial for those juggling family obligations and balancing a work life. The ability to integrate education into your schedule enables you to pursue your studies while maintaining a flexible work. It’s likely that more people will be taking advantage of this opportunity, especially since a large number of corporate, financial, and government agencies are moving their operations online.

More Affordable

Depending on your course and where you study, you could easily save hundreds of pounds per year by studying online. The cost of living in a decent sized apartment in a desirable location is likely to exceed the cost of your yearly tuition fees. You’ll also need an internet connection, which can cost you about £40 per month. Add all of that up and you’ll realize that you’re not exactly looking at an affordable education. For those on a tight budget, the option to study online opens up a world of learning, without the undue stress of paying for costly dorms and restaurant bills.

More Reputable

One of the biggest attractions of a marketing degree is the ability to work for some of the biggest brands in the world. According to an EF Education First survey, 44% of people considering a Marketing degree would like to work for a top brand, compared to 23% for an Average college and only 17% for a Worst college.

Even more impressively, the survey found that 65% of Millennials would like to work for a top brand, compared to 46% of Gen Z and 41% of Baby Boomers. If you’re looking for a prestigious job, you’d be doing yourself a favor by taking a marketing class online. Just remember to be creative and use your skills to their full potential to ensure that you stand out from the crowd.

More Independent

If you’ve been putting off studying because you think that you need a job to fund your education, you’re probably going to fail to see the point in taking a class online. Your monthly tuition fees will fund almost all of your living expenses, including a small amount for transportation, which is likely to be less than the cost of a typical 9-5 job. This enables you to focus more on your studies, rather than looking for a way to fund your expensive lifestyle.

More In-demand

Not only do online degrees open up more opportunity for students, but it also increases the likelihood of securing work once you complete your studies. According to the 2019 edition of the International Digital Marketing & Advertising Association (IDMIA) Global Salary Survey, respondents who took online degrees were more likely to have heard of a job that they applied for, compared to those who studied traditionally (face-to-face).

More Innovative

One of the major reasons why people are studying online is because they want to gain access to courses that they couldn’t study in person for financial or personal reasons. For example, the UK Government has introduced a scheme, called the ‘Digital Marketing Bursary,’ where eligible applicants can receive funding for a Digital Marketing course to help them get a job in the field. This scheme, along with similar ones in place in Singapore and Australia, show that governments are stepping up their game to support digital marketing education and help navigate the industry during these challenging times.

More Versatile

If you’re looking for a career in marketing, it’s important to develop your skillset as much as possible to ensure that you can effectively market products and services to the highest audience possible. Just take a quick look at the most in-demand jobs in 2019 and you’ll see an overwhelming prevalence of marketing skills. This is likely to continue into the foreseeable future as brands across all industries are realizing the importance of digital marketing in getting their messages out to the public.

Even if you don’t end up doing direct marketing, having a solid understanding of marketing analytics, marketing management, and marketing research will undoubtedly give you an upper hand in any role that you undertake. It’s important to note that while many jobs require a solid understanding of digital marketing, that’s not necessarily the case. Regardless of your role, you’ll be expected to know how to effectively market products and services to the highest audience possible. Developing these skills as part of your studies will put you ahead of the competition and give you the versatility to enter any job in digital marketing or advertising and be confident that you’ll succeed.

This is a rapidly evolving field and updated courses and further qualifications are required to stay ahead of the game. Even those with experience can find their expertise is no longer sufficient in this ever-changing world. This is why it’s so important that institutions and universities continue to provide education to suit the needs of the industry.