It’s amazing what social media can do nowadays. While the world was focused on dealing with the pandemic, a marketing platform like Twitter was able to grow to over 500 million monthly active users. Similarly, TikTok saw a surge in users after the COVID-19 pandemic and now boasts over 500 million monthly active users. Having a large and engaged audience is great for any business, but especially during these times when you are craving for new customers. With the world shifting to a digital sphere, people are looking for ways to spend their time and engage with content they value. This is where targeting the right audience with content comes in.
Why Market to Women On Social Media
It’s well-established that women are a highly sought-after audience on social media platforms like TikTok and Twitter. In fact, according to HubSpot Blogs research, 41% of American consumers use TikTok compared to 28% of Facebook users. Further to that, only 16% of Pinterest users are male.
This makes it a highly sought-after commodity among advertisers. So, if you are new to the field or want to grow your business, focus on marketing to women on social media platforms like Twitter and TikTok. Why? Well, you face an engaged audience that is interested in what you have to say and value your brand. Further to that, over 51% of your demographic uses social media to discover and research brands and products. So, it’s a well-established fact that women are a highly valuable audience on social media.
Choose Your Platform
Just like with any other form of marketing, it’s important to determine which platforms to use and where to focus your efforts. For this particular type of marketing, it’s important to start by deciding which platforms your target audience uses the most. This way, you can tailor your approach to fit their needs.
While you could, in theory, use every single social media platform to market your product or service, that would be a bit like shooting fish in a barrel. Not only is it a lot of effort, but it also means you are ignoring the platform that is most likely to reach your target audience. Instead, you should pick one or two platforms that you feel are the best match for your product and run with it.
Create Unique Content
Each platform is different. For example, when it comes to SEO and content strategy, Instagram doesn’t necessarily work the same way as TikTok. So, it’s important to approach marketing on each platform individually and with a unique set of strategies.
On one hand, you could use the same basic approach to content on all platforms and try to hit on some key points about your product or service. On the other hand, you could use a slightly more organic approach on platforms like Instagram where you have a bit more control over the content that is displayed. The point is that you should always be testing and looking for ways to improve your content strategy to suit the platform.
You can also use keywords and hashtags to get your content out there to the right audience. Again, this varies by platform. On some platforms, you need to include keywords in your content while on others you can use hashtags. When possible, try to use both. Remember, you can always go back and edit your content to include keywords or hashtags as needed. For example, if you are using Instagram, you can always go back and insert a hashtag into your photo caption.
Videos are still extremely valuable on social media platforms and it’s important to keep this in mind when creating your content strategy. Not only do videos allow for more engagement than simply reading a blog post or following a Twitter feed, but they also allow for more flexibility when it comes to marketing on social media.
On one hand, you could create a how-to video about your product or service and upload it to your channel. Alternatively, you could use a website like YouTube to feature interviews with industry experts about your niche. You could also use a combination of the two techniques. The key is to find a way to engage with your audience and make them value your content.
Scarcity is one of the most powerful tools in marketing and advertising, whether you are on social media or not. The idea behind scarcity is to give people a feeling of urgency around an item or a brand. This is because people’s attention is more likely to be captured by something they perceive as scarce.
With that in mind, you could use the notion of scarcity to your advantage when marketing your product or service on social media. For example, you could use the theory of scarcity to your advantage by creating a “bidding war” around a particular product or service on an online auction site like eBay. This will make it seem like there is a deal-breaker attached to the item you are promoting and encourage your audience to make a move quickly.
Measure The Results
Finally, it’s important to measure the results of your marketing efforts. Just like with any other facet of your business, you can’t always assume that your efforts are going to pay off. This is why it’s important to track the results of your marketing strategy and adjust your approach as needed.
A good place to start is with basic analytics tools like Google Analytics. This will give you an idea of the general demographics and geographic reach of your audience. From there, you can find out the actions that led to the most desirable results.
It’s always a good idea to cross-reference this data with other marketing channels. For example, if you are seeing that your Facebook ads are leading to more leads than your website’s organic posts, you might want to adjust your approach on Facebook to focus more on paid advertising.
In some cases, you might find that certain platforms work better for certain products or services while on others, they don’t do much at all. Finding out which platforms are the most effective can help you optimize the use of your marketing funds and make the most of your time.